On December 20th, Tustin's "Good Taste Recommendation Officer" Wanida appeared at Tustin Chongqing Xijie Store and served as a one-day star store manager, experiencing hand-rolled dough, packing hamburgers, etc., and interacting with fans in the game, and the atmosphere was warm and hot.
On the day of the event, it coincided with the launch of Tustin's new product "Sauerkraut Barbecue Chinese Burger" in December. It is reported that the new product is inspired by the exclusive pickled sauerkraut in the Northeast. The sour sauerkraut on top is paired with crispy pork belly, refreshing shredded green onions, etc., and the fragrance is progressive, making people love it.
In the on-site interactive session, Wanida selected a number of lucky fans and personally delivered hamburgers to the winning fans. Every fan who came to pick up the burger, Wanida would humorously say, "The princess, please eat the burger, the prince please eat the burger", and the humorous words drew cheers from the onlookers.
According to the relevant person in charge of Tustin, Wanida is the brand's first "good taste recommendation officer". As Tustin's Fuzhou "fellow villagers", Tustin and Wanida have made brave attempts and innovations in their respective fields. With her highly recognizable voice, unique temperament and all-round singing ability, Wanida has attracted the attention of fans. Her rap music blends Fuzhou dialect with multi-ethnic music, creating a unique style. Vanida's pioneering spirit, down-to-earth attitude, and love for traditional culture are highly compatible with Tustin's brand attitude.
According to reports, as the "pioneer of hand-rolled and freshly baked Chinese burgers", Tustin took the lead in proposing a new concept of "Chinese burgers" in 2019, and thus created a new track for hamburgers.
Upstream News Wei Qian