Source: Photo.com
According to Jinan Daily, from the unattainable hope of young people for "bread assassins" some time ago, to the "2 yuan bread craze" across the country, a number of specialty stores specializing in selling 2-3 yuan low-priced bread "copy the bottom" bread market has quietly become popular.
According to the "Red Food Network", the trend of 2 yuan bread first started in Jinan, Shandong. In June this year, a 2 yuan bakery near Jinan Railway Station opened, offering more than 10 flavors of bread, most of which cost 2 yuan, and a small number of breads cost 2.5 yuan or 3 yuan, which quickly became popular after opening. Soon, 2 yuan bakeries began to appear in other cities in Shandong, and then spread to the whole country with the help of social media.
According to statistics, in October alone, this wind of cheap bread has expanded from Qingdao, Rizhao, Dalian and Zibo in Shandong to Nanning, Kunming, Nanjing and Hefei. At present, in Beijing, there are also traces of 2 yuan bakeries. Beijing's first 2 yuan bakery was opened in Tiantongyuan, on the first floor of an indoor shopping mall, in an inconspicuous corner location in order to save store rent.
Many netizens said, "2 yuan a piece of bread, what kind of bicycle do you want!" Some people in the industry are worried that the 2 yuan bakery has indeed filled the gap in the low-price baking market, but with the influx of capital, will it become a "gust of wind" again?
The chain rate of China's bread and dessert enterprises is still at a low level
From 2019 to 2021, the chain rate of Chinese bakery and dessert enterprises has gradually increased, and by the end of 2021, the chain rate of Chinese bread and dessert enterprises is about 26%, which is still at a low level compared with the US market, which has reached a chain rate of 50%.
By 2028, the size of the baked goods market is expected to exceed 400 billion yuan
Compared with other countries, there is a large gap between China's per capita consumption of baked goods, and there is still a lot of room for development in the future. With the increase in per capita disposable income and the innovative development of new brands and new products, the size of China's baking market will show an upward trend and is expected to exceed 400 billion yuan by 2028.
Zhang Dongming, a product analyst, said that the catering market in the post-epidemic era has provided an opportunity for 2 yuan bakeries to "buy the bottom and enter the market". He believes that from the perspective of the development path of 2 yuan bread, even if it is just a "gust of wind", the store will be replaced with other signboards after a while, but this way of thinking may bring inspiration to Chinese catering entrepreneurs.
According to the Prospective Industry Research Institute, as traditional culture is gradually sought after by young people, traditional Chinese pastries such as peach cakes have also developed rapidly, Chinese dim sum is also constantly innovating, and new brands have begun to emerge and compete head-on with Western pastries. In the future, the number of new Chinese pastry brands will increase, and the market size will further grow. In addition, as the trend of consumers pursuing health intensifies, low-sugar and low-fat bakery products are gradually welcomed by the market, and the demand for healthy bakery products will also increase. Finally, the Prospective Industry Research Institute predicts that in the context of the gradual development and growth of e-commerce and cold chain logistics, the low-cost model of "central factory + e-commerce + cold chain logistics" will become the choice of more baking enterprises.
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