On December 19, the Konka dishwasher was put into production and the completion ceremony of the first phase of Xi'an Konka Silk Road Science and Technology City was officially held. The official operation of the dishwasher production line is a strong supplement to Konka's "white electricity + kitchen appliances" large white electricity industry chain system. The insistence on technological innovation and the introduction of advanced manufacturing technology and automation equipment have set up very advantageous technical barriers and thresholds for Konka dishwashers in the market competition.
Relevant analysis points out that intelligent kitchen appliances represented by dishwashers are currently penetrating rapidly, opening up market space for relevant manufacturers. Through the improvement of intelligent manufacturing capabilities, the production of dishwashers and the construction of Shaanxi Konka Intelligent Household Appliance Industrial Park will also add a strong impetus to Konka's acceleration of the "10 billion strategy" of white electricity.
On December 19, the Konka dishwasher was put into production and the completion ceremony of the first phase of Xi'an Konka Silk Road Science and Technology City was officially held in Shaanxi Konka Smart Home Appliance Industrial Park.
The "scientific and technological content" of Konka's dishwasher production line is worth paying attention to. It is reported that its dishwasher liner line adopts the world's most advanced Italian QS equipment, realizes China's Industry 4.0 intelligent manufacturing, and has hardware basic advantages in high-end product research and development. In terms of technology, Konka has reserved 7 killer boutique functions in the dishwasher industry, such as "19-minute fast cleaning", to ensure that the product is very competitive and explosive, and it took only five months for the R&D team to successfully and independently complete the research and development of the first prototype of the dishwasher. The high standard of hardware foundation and technical reserve has set up a very advantageous technical barrier and threshold for Konka dishwasher in the market competition.
Konka's white appliance business is mainly engaged in refrigerators, washing machines, air conditioners, freezers and other products. Prior to this, Konka was able to strengthen its brand foundation through the acquisition of the "Xinfei" brand, and through the joint venture of Ningbo air conditioning production base and the acquisition of Beko (drum washing machine) China factory, Konka improved its own air conditioning manufacturing capacity and complemented the drum washing machine technology.
According to the semi-annual report data, in the first half of 2023, in the context of the overall downturn in the home appliance market, Konka's white appliance business achieved operating income of 2.286 billion yuan, a year-on-year increase of 20.29%, and the gross profit margin also increased by 1.69% over the same period of the previous year, showing a good growth momentum.
It is reported that Shaanxi Konka Intelligent Household Appliance Industrial Park, located at the junction of Qinhan Avenue and Pengcheng Road in Xi'an International Port District, is mainly committed to the research and development, production and sales of intelligent kitchen appliances, building a multi-dimensional R & D system, constantly innovating and integrating technologies such as the Internet of Things, big data, and intelligence, focusing on the improvement of intelligent manufacturing capabilities, and the complete 'white electricity + kitchen appliances' large white electricity industry chain system with multi-brand and multi-category operation. The commissioning of the dishwasher production line will not only effectively enhance the intelligent manufacturing capacity and supply capacity of Konka's white appliance business segment, but also a strong supplement to Konka's "white appliance + kitchen appliances" large white appliance industry chain system.
It is reported that the dishwashers produced by Shaanxi Konka are mainly exported to Europe, including Germany, France, Italy and other countries, and the company has recently received orders from Kazakhstan. As of October this year, there were 17 special trains of Konka white goods exported through the China-Europe Express Chang'an.
Choosing to "settle" Xi'an, in order to strengthen and supplement the industrial chain, Konka's choice has a strategic vision. In addition, the China-Europe Express (Chang'an) in Xi'an International Port Area can provide Konka with a low-cost choice for the "Belt and Road", which can basically achieve full coverage of Europe and Central Asia, and open up a broader international market trade space for Konka's globalization.
The rapid penetration of smart kitchen appliances in recent years has also opened up a highly imaginative market space for major manufacturers. According to a report released by Grand View Research, the increase in consumer disposable income, as well as the growth of technology trends such as the Internet of Things (IoT) and artificial intelligence (AI) devices, are spurring the growth of the smart kitchen and smart home appliances market. The global smart kitchen appliances market size is expected to reach USD 39.9 billion by 2027, growing at a CAGR of 19.1% during the forecast period.
Relevant analysis points out that the global white electricity and kitchen appliances market has a vast space, but the overseas market capacity is several times that of China. Local home appliance enterprises are expected to open up overseas market space and bring incremental performance through product innovation, brand mergers and acquisitions and other ways.
On the other hand, under the guidance of the group's development strategy of "one axis, two wheels and three drives", Konka White Power has always adhered to reform and innovation, continued to improve its core competitiveness, and continuously gained recognition from the industry and the market for its product strength in refrigerators, washing machines, air conditioners and other major categories. At the 2023 China Home Laundry and Drying Summit Forum held on September 26, Konka washing machine won the "2023 China Home Laundry and Drying Industry Colorful Smart Cleaning and Care Leading Brand" award in one fell swoop; At the same time, Konka refrigerator storage and preservation technology was also identified as the international advanced level in September this year;On August 24, Konka Air Conditioning also won the "2023-2024 China Air Conditioning Industry Smart Fresh Air Technology Leading Brand" by virtue of its excellent product quality and differentiated technological innovation and other four awards, showing the strong strength recognized by the industry.
Relevant analysis believes that the high-standard construction of Shaanxi Konka Intelligent Household Appliance Industrial Park, as well as the technical advantages and product strength that have been shown by the dishwasher production line, not only complement and strengthen the industrial chain system, but also help Konka seize the market opportunities brought by the rapid penetration of smart kitchen appliances, provide support for the growth of the company's white electricity business, and add strong impetus to the accelerated implementation of Konka's "10 billion strategy".