【Report Table of Contents】
01 Sunny Days: An Overview of the Makeup Industry
1.1 Market size: China's color cosmetics market has resumed growth, and perfume has developed rapidly
1.2 Competitive landscape: local brands are gaining momentum, and cutting-edge brands are gradually getting better when they go overseas
1.3 Channel trends: The potential of online channels has been gradually released, and content e-commerce has risen rapidly
1.4 Content trends: There is a strong demand for content consumption, and products and makeup skills are out of the circle
1.5 User trends: Female and young users are the base, and lower-tier cities are growing rapidly
02 Beauty and Beauty: The Makeup Category Pattern
2.1 Overall makeup: the contribution rate of content e-commerce is high, and the advantages of local brands have broken through
2.2 Facial makeup: foundation is the cornerstone to be natural, isolation is the track of opportunity
2.3 Lip makeup: Non-stick cups are just needed, and the gentle shade is lovely
2.4 Eye makeup: Be wild and shiny, eyebrow pencil is the track of opportunity
2.5 Perfume: To be niche and high-end, oriental notes unleash potential
03 Symbiosis of diversity: a trend in the makeup industry
3.1 Makeup trends: moving with the seasons, multi-faceted scenes, Chinese and foreign fusions
3.2 Consumer trends: holiday gift boxes, joint marketing, national style and national tide, and diversified functions
04 共赴美好:2024趋势LOOK
4.1 Wooden milk coffee makeup
4.1 Raw translucent makeup
4.3 National style good luck makeup
4.4 Two-tone lip makeup
4.5 Mermaid fritillary makeup
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This report is 42 pages long, and due to space constraints, only some of the contents are presented here