There are generally two models of B-end business, but no matter which model is required, a growth model needs to be built around the core competitiveness of the enterprise. This article will explain how toB enterprises can build a growth model, and I hope it will be helpful to you.
The B-end business model is roughly divided into two categories: one is the traditional project system, which relies on continuously undertaking projects or orders to improve the GMV of the enterprise, and the other is the SaaS type, which mainly relies on the continuous renewal of customers to improve the LTV, thereby improving the GMV of the enterprise. However, no matter which model it is, it is necessary to build a growth model around the core competitiveness of the enterprise itself to promote the continuous development of the enterprise's business.
In my opinion, the growth model of toB enterprises is mainly composed of four parts: traditional people, goods, and places, as well as multi-department collaboration in the Internet era.
First, the core competitiveness of enterprises built by people
People are the strongest resources in the new era, especially in the field of toB, internal key roles such as business teams, external key roles such as business core decision-makers, etc., have built the strongest competitiveness of some enterprises, especially in the toG field has reached its peak, accounting for the vast majority of the market in some vertical fields;
And in today's increasingly homogeneous products, a strong business or sales team will bring a huge boost to the business growth of the product, just like the current network anchor, everyone values the brand or the anchor or the product, more to be considered?
In addition, no matter which field is people, goods, and fields, everything cannot be separated from people; no matter how good the product, no matter how good the model, etc., without a strong team to execute, everything will disappear under the wash of time.
Second, the core competitiveness of the enterprise built by (goods) advanced products
With the blessing of the Internet, the value that an excellent product can bring has been greatly improved, and the difference between the previous wine aroma is also afraid of deep alleys; now as long as you have excellent products or content, the probability of the product or content being exposed will be very large, and the benefits brought by the product will also be very huge.
To a certain extent, the core competitiveness brought by advanced products or content or technology can occupy a leading edge in the industry, so that no one has me, no one has me, and I have the best, directly form differentiation with other products, and continue to maintain a leading position in the industry, so as to build the core competitiveness of advanced products
3. The core competitiveness of enterprises built by scenarios
For example, due to the early entry into the industry, a large number of users in the industry have been accumulated, and due to the complexity of the B-end switching platform, users often choose to operate on the existing platform and will not switch platforms at will, which forms a huge moat for the enterprise;
Fourth, the core competitiveness of multi-team collaboration in the context of the Internet
The biggest difference between the core competitiveness of multi-team collaboration and the core competitiveness built by people in the context of the Internet is that the competitiveness of people emphasizes a single person or group, while multi-team collaboration emphasizes the collaboration of multiple people or departments;
Strong teamwork will make all aspects of the business run more smoothly and produce the effect of 1+1 greater than 2. One person is not really strong, but a group of people is strong. How to make the team work efficiently is actually the real test of the corporate culture, the company's management philosophy and system, such as the previous Silicon Valley culture and so on.
5. How toB enterprises can build their own core competitiveness
In order to build its core competitiveness, enterprises must honestly conduct an in-depth evaluation of themselves based on their current situation to see which core competitiveness the enterprise is more suitable for.
As for how to build it, everyone is welcome to communicate together, each company's situation is different, and it cannot be generalized.
This article was originally published by @思无邪 on Everyone is a Product Manager and is not allowed to be reproduced without permission.
The title image is from Unsplash and is licensed under CC0.
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