Sanya, December 22 (Zhang Yuehe) As an emerging form of tourist accommodation, B&B is gradually favored by more and more tourists with its unique style and personalized service. On December 21, the Sanya B&B Industry Development Forum and B&B + New Business Industry Resources Fair was held, and nearly 20 tourism industry experts and B&B brand founders from all over the country made suggestions for the development of the B&B industry.
On December 21, the Sanya B&B Industry Development Forum and B&B + New Business Industry Resources Fair was held in Sanya, Hainan. Photo by Zhang Yuehe
Sanya is constantly heating up the in-depth tourism market, and homestay investors and operators continue to deepen the design of homestays, optimize homestay management, and improve service quality. Gao Li, president of Sanya Tourism B&B Association, said that Sanya Tourism B&B has begun to show cluster effect and brand effect, and how to break the business problems brought about by the difference between off-peak seasons, improve the quality of B&B, promote the integration of B&B and new business formats, and create characteristic B&B products is an urgent problem to be solved in the industry.
After more than ten years of development, China's homestay is no longer just a business place that meets the function of a single accommodation, but a small miniature tourism complex. Yang Jie, deputy secretary-general of the B&B Inn and Boutique Hotel Branch of the China Tourism Association, said that on this basis, "B&B +" has very important value and significance for maintaining the long-term survival and sustainable profitability of B&B.
The picture shows a homestay in Bohou Village, Sanya City. Photo by Chinanews reporter Wang Xiaobin
Wu Bi, president of Guizhou Colorful Tourism Industry Development Research Institute and vice president of Guizhou Tourism Association, believes that the integration of B&B and local culture is one of the future development directions of B&B.
"Today's consumers pay great attention to the consumption experience, and for B&Bs, they must not only solve the problem of 'living', but also clarify the positioning of B&Bs themselves, and solve the problem of what content to add to 'B&B+'. Li Haizhong, president of the Dali B&B Association, said that whether it is a wedding, coffee or other elements, only by aiming at customer experience and market needs can we create good economic value.
The picture shows a homestay in Bohou Village, Sanya City. Photo courtesy of Sanya Municipal Bureau of Tourism, Culture, Radio, Television and Sports
Looking forward to the future, Zhang Xiaojun, President of the B&B and Boutique Hotel Branch of the China Tourism Association, said that the standardized management and sustainable operation of B&Bs should be continuously emphasized to improve the ability of B&Bs to resist external risks, to make B&Bs live, to enrich the supply of leisure and entertainment products, so that tourists can live comfortably and have fun, and to expand the scale of B&Bs to lay a quantitative foundation for the industrialization of B&Bs. He also said that with the gradual recovery of China's inbound tourism, it is necessary to improve the internationalization level of homestays, including product quality, service methods, marketing, investment and operation and other aspects. (ENDS)