Edited by: Du Yu
According to the official Weibo of China Daily on December 21, on December 20, Dong Yuhui was interviewed by China Daily in Beijing. Talking about the various voices and controversies on the Internet recently, Dong Yuhui said that the only way to deal with it is not to look at his phone. Dong Yuhui said frankly that he has read a lot of books, and there are many people in history who have lived on the cusp of the storm, some people who have fought against Confucianism, and some people who have proven their innocence, but what moved him was "This heart is bright, and what can I say".
Image source: China Daily's official Weibo
Dong Yuhui said that he has not left Dongfang Selection, and the independent studio will still insist on selling a large number of agricultural products, and at the same time, he can have more freedom to do what he wants. When it comes to future plans, Dong Yuhui said that in addition to daily live broadcasts, he will spare more time to interview writers, recommend books, and see scenic spots across the country.
Image source: China Daily's official Weibo
Late at night on December 17, the official account of Oriental Selection posted that Yu Minhong and Dong Yuhui conducted a live broadcast on the Oriental Selection account at 8 p.m. on December 18. The poster of the event shows that Dong Yuhui has become a senior partner of Oriental Selection.
At 8 p.m. on December 18, after suspending the broadcast for 3 days, Dong Yuhui returned to the Dongfang Selection live broadcast room and broadcast live with Yu Minhong in the same frame. In terms of the number of fans, after 9 p.m. on December 18, the number of fans of Dongfang Selection's Douyin account returned to 30 million. Affected by the previous turmoil, the Dongfang Selection account lost more than 2 million followers within a week, and once fell below 28.4 million.
According to Jiupai News, on December 19, Dong Yuhui was appointed as the cultural assistant to the chairman of the board of directors of New Oriental Education and Technology Group, and concurrently served as the vice president of New Oriental Cultural Tourism Group.
At 11 o'clock in the morning on December 20th, the number of online viewers in the live broadcast room of New Oriental Cultural Tourism was about 2,000 people, and there were constantly Dong Yuhui fans in the comment area...... Some netizens joked that one-third of the comments in the live broadcast room were asking serious questions, one-third were saying that the price was expensive, and one-third were talking about Dong Yuhui.
In addition, according to the New Oriental Cultural Tourism account, its store group purchase of a total of 25 products, with a total sales volume of 1000+, including the Beijing 5 days and 4 nights magic academy theme international camp with a price of 9680 yuan, and the winter vacation Beijing - Be Your Own CEO Ten Business Growth Challenge 6 days and 5 nights tour with a price of 7780 yuan have sold 200+ copies, and most of the remaining products have sold single digits.
The most expensive product is the official lecture of the National University of Singapore + a 7-day and 6-night group tour of a famous company, the price is 44,300 yuan, and only one copy is sold. The cheapest product is a 5-day and 4-night tour of southern Fujian culture, with a price of 4,699 yuan, and the price of most of the other products is about 10,000 yuan.
During this year's Double 11, New Oriental launched a new product of "Dream Jiangnan - 21-day Hangzhou In-depth Cultural Tour", worth 29,800 yuan, which also caused heated discussions among netizens because of the price.
On July 21 this year, New Oriental officially announced the direction of re-entrepreneurship: to develop cultural tourism for middle-aged and elderly people. According to the official plan, from now on, New Oriental will operate in three major areas: education, life, and cultural tourism.
The reporter of "Daily Economic News" learned from New Oriental and public information and other channels that at present, New Oriental Cultural Tourism has set up branches in Shaanxi, Gansu, Zhejiang, Xinjiang and other places, and released a lot of tourist routes, most of which are priced between 3999 yuan and 5999 yuan;
For New Oriental, cultural tourism is not a new project, and the difference of this venture is that it is aimed at the elderly customers. As a kind of tourism segmentation, domestic elderly tourism has long been shrouded in the haze of low-cost tours and shopping groups, and the reputation is seriously polarized.
According to the data of the seventh national census, in 2020, China's population aged 60 and above will be 264 million, accounting for 18.70%, and the mainland has entered an aging society. Zhong Hui, deputy director of the Culture and Tourism Committee of the China Aging Industry Association and chairman of Shangyouhui Cultural Tourism, told the "Daily Economic News" reporter that at present, the aging tourism industry is the only one in China's aging industry that exceeds one trillion yuan.
With the recovery of tourism demand and the improvement of tourists' requirements for travel quality, the market is urgently calling for the emergence of a number of high-quality cultural tourism products for the elderly.
Daily Economic News Comprehensive China Daily Official Weibo, Jiupai News, Bailu Video, New Oriental Cultural Tourism Account, Daily Economic News ((Reporter: Yang Hui))
National Business Daily