"Hello everyone, I'm really Jay Chou!" At 20 o'clock in the evening of December 17th, Jay Chou wore a hoodie and jeans, and opened the exclusive live broadcast of "Ouch Good Zhou Youji" on time, and used a little joke to set a relaxed and cheerful tone for the online meeting. Presented hilarious awards to the brothers, interacted with lucky fans, submitted works to the flop Lao Tie, and spoiled new song information for the first time on the whole network...... His warm-hearted business ushered in an enthusiastic response, and barrages such as "I love Jay so much" and "Jay is so cute" continued to swipe the screen.
In the nearly 2-hour live broadcast, the continuous influx of viewers proved their love for Jay Chou with practical actions. According to the data, the number of reservations for the exclusive live broadcast of "Ouch Good Zhou Youji" exceeded 10.79 million, the highest number of simultaneous online people in the live broadcast room reached 6.39 million, the total number of viewers exceeded 190 million, and the cumulative number of likes reached 570 million. Based on the positioning of "mass entertainment", Kuaishou Entertainment once again allows national superstars to truly approach ordinary people by creating a benign interaction between stars and audiences.
A mysterious awards ceremony was held, and the new song information was spoiled for the first time on the whole network
As the top of the Chinese music scene, Jay Chou, who rarely appears in public, has long regarded Kuaishou as a channel to establish direct contact with fans. coincided with the hit of the variety show "Travelogue 2" and the release of a new single is imminent, Jay Chou hopes to have an old friend party with Kuaishou Lao Tie in the form of live broadcast, during the live broadcast, Jay Chou said frankly, "I think it's great to have such a close and direct Q&A, this kind of interaction, in fact, I also like it very much!"
In order to unlock the little-known "classmate Zhou" in the eyes of a friend, this live broadcast specially planned an award ceremony of "Everyone Has a Prize". In the laughter, Jay Chou, the initiator of "J-Style Journey", presented individual awards to the members of the brotherhood of "Journey 2" as a judge. Lin Weiheng, Du Guozhang, Cai Weize, Chen Guanlin, Fang Jiande, Chen Guanting and other "travel partners" not only showed off their talents such as magic and dance, but also exclusively broke the news about Jay Chou's cute side in life.
In the live broadcast room, the 44-year-old Jay Chou is like a big boy next door, while playing treasure and funny with his best friend for many years, he does not forget to interact with Kuaishou Lao Tie in the air - he will read out the barrage of "Please give Jay a little more camera" to increase the effect of the program to the old friend's speech; will read out the content in parentheses on the teleprompter, and show humor and sincerity in front of the audience; the casual and funny atmosphere is very similar to the "Travels 2" led by him, making fans chant "Jay Chou really doesn't treat the audience as outsiders".
It is worth mentioning that "Ouch is good" also has a microphone link. A family of four from the Northeast became the first "strongest fan" in the "Jay Fan Challenge" and successfully got the opportunity to interact with Jay Chou in surprise. This young couple not only grew up with Zhou's music, but also gained love and a small family. The MP4 that can't be turned on and the poster that has been treasured for many years are all the marks of Jay Chou's fall in their youth, and the family sang in front of their idols and got free tickets for concerts, which brought them new surprises.
It has been 23 years since Jay Chou debuted, and he has created countless excellent songs. In the live broadcast, he also exclusively spoiled the key information of the new song to Kuaishou Lao Tiequan for the first time: the title of the song is three words, the third word is "star", there is a similar warm scene in the live broadcast room in the MV, and the prelude has the sound of firewood in the fireplace...... Faced with a question, Jay Chou said: "I shouldn't have written about this theme before, so I reminded it like this!" At 0:00 on December 22nd, Jay Chou's new song MV will be launched on time in Kuaishou, and the surprise content of the new song can also be unlocked.
Fade away the halo of national superstars and play with the old irons
At the end of the live broadcast, Kuaishou Lao Tie, who stood out from the topic #Zhou Travelogue Supernumerary Lao Tie Summoning Order, used singing, pipa, horse-head qin, saxophone, and suona to interpret Zhou's style in the short film, welcoming "Zhou Travelogue 3" to his hometown, which attracted Jay Chou's praise. He also said that he would donate all the income from this live broadcast to the China Rural Development Foundation. When the subtitles of "I believe so much, you will still be there next time live broadcast" were played, and the online meeting also came to an end with full of positive energy and the audience's reluctance.
As Jay Chou's first and only Chinese social platform, the cooperation between Kuaishou and Jay Chou is more affectionate and colorful. Since 2020, Jay Chou has been expressing his life proposition through short videos and live broadcasts, recording daily life, sharing hobbies, showing work dynamics, and reposting second creations, so that fans can see an idol that is not just printed on the cover of a record or standing in a TV camera. faded the halo of a national superstar, and he became the "classmate Zhou" in everyone's mouth, making fans feel "very close to Jay" and "continuing the aftertaste of youth".
At the same time, Kuaishou Entertainment also creates opportunities for fans to re-acquaint themselves with Jay Chou and interact deeply with him through various innovative gameplay. The cool "Pet Fan Magic Live Broadcast Debut", the "Come, Happy" singing and chatting to welcome the New Year, and the "Secrets that New Works Can Say" exclusive to Kuaishou Lao Tie, triggered a collective nostalgic online "Brother Club...... In the live broadcast of different themes, Kuaishou Entertainment tailored differentiated gameplay for Jay Chou, which not only promoted live events, but also allowed platform users to really play with celebrities.
In "Ouch Good Zhou Youji", Kuaishou Entertainment has also made many innovative attempts, not only launching the interactive "Jie Fan Challenge", the topic challenge #Zhou Travelogue Supernumerary Lao Tie Summoning Order, but also launching the "AI Time Film" function of one-click face swapping to generate album covers, and at the same time launching the "Zhou Friends Travels" flash mob template, "Jie Fan Challenge" fun magic watch and other gameplay, so that users can have enough creative addiction. In addition, exclusive easter eggs such as like effects, comment effects, and themed gifts also make fans enjoy participating in online interactions. At the same time, according to Jay Chou's new opera during the live broadcast, Kuaishou also launched a new song guessing song title activity, and met on December 22 to witness the surprise content of the new song.
Based on "popular entertainment", we will create a unique star ecology
Stars whose works are popular and have a high national popularity have always been a scarce resource in the entertainment field. Based on the unique community atmosphere built based on truth, equality and trust, Kuaishou Entertainment is constantly favored by celebrities - it is reported that there are currently more than 2,100 celebrity accounts settled in Kuaishou, with an overall fan base of more than 1.5 billion, including national superstars such as Jackie Chan, Jay Chou, Jolin Tsai, as well as popular artists such as Di Lieba and Huang Zitao, as well as comedy stars such as Guo Degang and Yue Yunpeng, as well as new-generation idol groups such as the Times Youth League.
On the one hand, it creates an open, inclusive and free interactive culture of star fans, prompting celebrities to break the standard personality, fully express themselves, and produce a large number of down-to-earth high-quality content;
On the Kuaishou platform, "authenticity" has become an increasingly valued quality for celebrities, and fans are also happy to see celebrities "more and more like ordinary people". It can be said that the long-term in-depth cooperation between Jay Chou and Kuaishou reflects the two-way choice between stars and platforms, stars and audiences, not only the richness and diverse performance of artists can be carried and released in Kuaishou, but also the Kuaishou star ecology with "people" as the protagonist, its own vitality, richness and freedom will also be continuously displayed.
In the future, with the release of new works and new opportunities, Jay Chou will continue to carry out a series of activities with Kuaishou, including exclusive short videos, exclusive live broadcasts, interactive gameplay, etc. Search and follow "Classmate Zhou" on Kuaishou, and everyone will see more possibilities of Jay Chou together.