Cover News Reporter Su Yu
On December 20, the cover news reporter learned from the Organizing Committee of China International Fashion Week that AW24 China International Fashion Week (Autumn and Winter) will kick off on March 24, 2024. Fashion Week will be a central platform to help China's original design improve new quality productivity, promote Chinese fashion brands to the world, build a modern textile and fashion industrial system, incubate creativity, carry technology, link regions, and transform value.
China International Fashion Week. Photo courtesy of the organizer
According to reports, the China Fashion Designers Association founded China International Fashion Week in 1997, relying on the construction of Beijing International Consumption Center City, inheriting and carrying forward the characteristics of oriental aesthetics, and injecting unique and distinctive colors into fashion culture. On the other hand, with the release of original design works as the core support, Fashion Week strengthens the industrial chain synergy and regional synergy of China's textile and garment fashion, and injects diversified and symbiotic vitality into the fashion ecology.
According to the relevant person in charge of the organizing committee, China International Fashion Week adheres to the principle of "content is king" and selects high-level released works of "integration of art and technology". At this year's SS24 China International Fashion Week (Spring and Summer), Mao Baobao, the design director who won the 27th China Fashion Design "Golden Top Award", released the "Tide" series, using a large number of photochromic innovative technology materials, presented in the show with the concept of performance art The style imagery fully demonstrates the transcendent and independent oriental self-confidence.
China International Fashion Week. Photo courtesy of the organizer
On the other hand, we will actively guide young designers to enter the mainstream of the industry, and encourage cutting-edge designer brands to enhance their fashion influence and business value conversion. For example, as a project to excavate and support young designers in China International Fashion Week, the Young Designer Base Program, founded in 2013, has been successfully held for 12 sessions so far, selecting and supporting 156 young designers, among which 1 of China's best menswear designers, 11 of China's top ten fashion designers, and 22 China's cutting-edge fashion/accessories designers have been born.
The reporter noticed that the China International Fashion Week display pays attention to the integration of Chinese oriental aesthetics and traditional art techniques, and some brands will use the traditional pattern "big round tuan" to pure handmade art techniques, using bead embroidery, embroidery, applique embroidery, stacking, weaving, point drilling and other high-end craftsmanship; some designers use Xiangyun yarn fabric as the creative material to combine a variety of intangible cultural heritage crafts with 3D knitting printing technology; some clothing around the theme of "porcelain rhyme", with design shape, the silhouette, line, warmth, The sheen is incorporated into womenswear designs.
China International Fashion Week. Photo courtesy of the organizer
In addition, Liangzhu culture, Sanxingdui culture, Five Elements culture, Classic of Mountains and Seas, classical poetry and other traditional Chinese culture, as well as Beijing embroidery, Suzhou embroidery, silk silk pile embroidery, tide embroidery, seed embroidery, Miao embroidery, blue dyeing, grass and wood dyeing, bamboo weaving, paper-cutting, shadow puppet and other dozens of intangible cultural heritage crafts, also rely on the platform power of China International Fashion Week, and gradually move towards the stage of Chinese fashion.
Xie Fangming, full-time vice chairman of the China Fashion Designers Association, said that China International Fashion Week should face the future and abide by the firm "long-termism", and it is necessary to "pave the way and build bridges when encountering water" for those pioneering design ideas, so that they can be used by the industry and seen by the world.
China International Fashion Week. Photo courtesy of the organizer
It is reported that China International Fashion Week has established fashion ties with 53 countries and regions on five continents, throwing olive branches to more and more international fashion brands and well-known designers, so that more excellent Chinese fashion designs can "see and be seen".
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