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With the increasing maturity of the domestic dairy market, more and more dairy brands are entering the market, which makes young consumers face more choices when choosing dairy products. Compared with large dairy companies such as Mengniu and Yili, some niche brands or emerging brands may pay more attention to product innovation and differentiation, and can better meet the needs of young people for fresh and unique tastes.
With the development of the times, young people's consumption concepts are also changing. They pay more attention to the quality, taste and nutritional value of the product, rather than just brand awareness.
Therefore, even if large dairy companies such as Mengniu and Yili invest heavily in advertising, they may not be able to attract the attention of young consumers. Conversely, niche brands that focus on product quality and taste may be more likely to win their favor.
In recent years, there has been a growing awareness of health among young people, who are more cautious about their food choices. Some young people may think that large dairy companies such as Mengniu and Yili may use additives or other chemicals in the production process, which may raise concerns about the safety of their products.
In contrast, some niche brands or organic dairy brands may pay more attention to the natural and healthy attributes of the product, and it is easier to gain their trust.
The development of the Internet has made the dissemination of information more rapid and extensive, and some negative news or public opinion may have a negative impact on the image of the enterprise. If there are some quality problems or food safety incidents in large dairy companies such as Mengniu and Yili, these news may spread quickly on the Internet, thus affecting the trust of young consumers in the brand.
Changes in young people's attitudes towards large dairy companies such as Mengniu and Yili may be influenced by a variety of factors. However, that doesn't mean these businesses can't regain the hearts and minds of younger consumers. Here are some suggestions:
1. Strengthen product innovation
Large dairy companies such as Mengniu and Yili can strengthen product innovation and launch new products that are more in line with the tastes and needs of young people. For example, dairy products with different flavors can be launched for different groups of people, or some products with health attributes such as low sugar and low fat.
Second, improve product quality
Improving product quality is the key to earning consumer trust. Large dairy companies such as Mengniu and Yili can strengthen production management to ensure the quality and safety of their products. At the same time, a third-party certification body can also be introduced to test and certify the product to improve the credibility of the product.
3. Strengthen brand marketing
Brand marketing is an important means to improve brand awareness and reputation. Large dairy companies such as Mengniu and Yili can strengthen brand marketing and increase brand exposure and awareness through advertising and public relations activities. At the same time, new media platforms such as social media can also be used for online marketing to interact and communicate with young consumers.
Fourth, pay attention to social responsibility
Paying attention to social responsibility is an important way to improve corporate image and brand value. Large dairy enterprises such as Mengniu and Yili can actively fulfill their social responsibilities, pay attention to social issues such as environmental protection and public welfare, and win the recognition and respect of consumers through practical actions. At the same time, it can also improve the brand image and competitiveness of enterprises with the help of social responsibility practices.
In the face of market competition and changes in consumption concepts, large dairy companies such as Mengniu and Yili need to actively respond to the challenges, strengthen product innovation, improve product quality, strengthen brand marketing and pay attention to social responsibility, so as to regain the favor of young consumers and achieve sustainable development. At the same time, as a consumer, you should also maintain a rational and objective attitude, and choose the right dairy brand and product according to your own needs and actual situation.