From being spurned to being sought after by everyone, the Huawei nova series is simply a contradiction

"Conscience model", "A generation of garbage king", "The best mobile phone I have ever used", "Just wait for 12" You may rarely see such a big contrast in a series of mobile phones.

This is the Huawei nova series that has been subjected to "ridicule" and "praise"!

If you want to say what is the hottest in the digital circle this year, the Huawei Mate60 series with the return of Kirin chip + 5G must be ranked first, even if it has been on the market for more than 3 months, the market is still hot, and now you still need to make an appointment to subscribe online.

Pictured: Mate60 Pro

However, the Mate60 series is positioned as a high-end and relatively expensive phone, and not everyone has such a high budget, so there are also a large number of people waiting for the relatively low-priced nova 12 series mobile phones.

Finally, Huawei officially announced that it will release the nova 12 series on December 26, and the plan to replace Huawei's new machine at the end of the year can be arranged.

The funny thing is that the nova 11 SE just released in October was scolded online because of the low performance of the Snapdragon 680 processor it carried, "such a garbage mobile phone will be launched in 2023", and a bunch of digital bloggers who "scared" have nothing to say and don't evaluate!

Pictured: nova 11 SE

The same nova mobile phone, while being sought after by everyone, but being spurned miserably, the gap between the two online market reputation is so big, it is really "the same person is not the same life"!

And this situation is not unique to this time, today, I will talk to you about the Huawei nova series.

If you know a little about Huawei mobile phones, you should know that the launch of Honor is to "do" with Xiaomi, so the pursuit of cost performance has been Honor's "mission" since its birth.

The launch of nova is to compete with vivo and OPPO for the offline mobile phone market, which is destined to make nova not very brilliant in terms of configuration, and appearance and selfies are its main advantages.

It's a pity that due to the heart of "the enemy dies in Huawei", it eventually led to the glory being sold, and Nova retained, proving that he is his "own son".

nova was born in 2016, the reason why it is named nova is because it comes from the Latin meaning of "new", implying "new star", Huawei hopes that it can become another rising star after the Mate and P series.

The road of nova's development, like vivo and OPPO, has done the same, inviting celebrities to endorse, focusing on offline promotion, and paying attention to the appearance of mobile phones and portrait photo effects.

Pictured: Zhang Yixing's endorsement of nova

Therefore, you will see celebrity spokespersons at the nova new machine press conference, and the ones invited are also popular students, such as Zhang Yixing in the early days, Guan Xiaotong, and now Yi Yang Qianxi.

However, from the 18-year-old nova3 to the current nova12, the spokesperson has always been Yi Yang Qianxi, and it has not changed, I have to say that nova is really single-minded.

Picture: Yi Yang Qianxi nova12 series

And Yi Yang Qianxi, whose reputation is soaring, has also proved that he is worthy! It also echoes the meaning of nova's new star, just like a rising star. Huawei also gave nova users the nickname of nova stars.

But when a portion of the money goes to the spokesperson, who fills the gap?

Obviously, it is relatively normal for mobile phones to be reduced, so we see that the first generation nova uses a low-end Snapdragon 625 processor, and at that time, the domestic price of nova was about 2000 yuan (overseas price is about 3000 yuan), nova has become a new generation of "high price and low configuration".

Pictured: The first generation of the nova

Therefore, the market reputation of the first generation nova is not good, and the price has fallen to more than 1,000 yuan after only one month on the market.

However, with the promotion of the offline market and the continuous upgrading of products, nova's reputation has slowly been established.

Especially with the development of Kirin chips, the cost advantage of its own Kirin chips has been highlighted, so that nova also uses the same flagship Kirin chips as Mate and P series, and the performance of the original shortcomings has become the advantage of nova.

At the end of 17, nova 2s used its own Kirin 960 chip for the first time. Subsequently, the 18-year nova 3 uses the Kirin 970 chip, the 19-year nova 5 Pro uses the Kirin 980 chip, and the 19-year nova 6 uses the Kirin 990 + Baron 5000 to achieve 5G communication.

From 2017 to 2019, it can be said that it is the highlight moment of nova, and the market reputation continues to soar.

Figure: nova6

In order to enrich nova's product line and open up the market in different price ranges, nova has also derived different versions, ending with "Z", "e", "i", "SE", "vitality version", "youth version", in fact, these are essentially quite youth versions, the configuration is castrated, but the price is also relatively cheap.

At the beginning, nova5 used a Kirin 810 processor, which can be called a generation of mid-range god U, and later in order to grab the market, nova5z, nova5i Pro also used this processor, which is very cost-effective, and there are few rivals at the same level. The mobile phone processor has its own home, and you can really "do whatever you want".

Pictured: Nova 5Z

But after 2019, the development of Nova has also been affected. In 2020, the nova7 series ushered in an embarrassing upgrade, the processor did not rise but fell, the image configuration shrank, and nova began to embark on a downhill road.

Pictured: nova11 series

From nova9 series, nova10 series to nova11 series, the 3rd generation uses Snapdragon 778G 4G processor, "one processor for three generations" has become a joke, but it is really helpless!

Another low-end Kirin 710 processor used in 2018 on nova3i mobile phones, nova10z in 2022 is still in use, or a castrated version of the Kirin 710A, and it is inevitable that some people will scold!

Pictured: Nova 10z

Maybe Huawei doesn't want to use it for everyone, but it really doesn't!

From 2017 to 2019, who dares to underestimate nova, he has a processor and a good mobile phone device, and he can use it how he wants. But after 2019, nova super large cups are "difficult to protect themselves", not to mention these lower-priced "youth versions".

Therefore, the return of the Kirin 9000s this time makes everyone look forward to the performance of the nova12 series!

Pictured: Nova 12 series

It is said that the Kirin 9000s used in the nova12 series has slightly reduced the frequency, but the supply is larger than that of the Mate60 series, and the performance of the Kirin 9000s has reached the level of flagship processors, which is not easy to achieve in the case of blockade.

However, with the continuous maturity of the Kirin chip process, the cost will also be reduced! Perhaps, give Huawei some more time, and it is not impossible for Nova to return to the original highlight moment.