Recently, a number of netizens posted on social platforms, saying that when they were shopping in a fruit store recently, they found that the newly listed Golden Cheerilee looked good, but they were scared by the price at the checkout. A netizen in Shaoxing, Zhejiang Province, said that she bought a box of strawberries and a box of golden cherries in a brand chain fruit store, with a total price of more than 630 yuan. Taking Golden Cherries as an example, the retail price of B-grade large fruits is 359 yuan a catty, and the discounted membership price is 349 yuan a catty. The receipt shows that she bought 1.672 catties of gold cherries for a total price of 583.53 yuan. In this regard, many netizens sighed: "Golden Cheerilee is so expensive" and "I really can't afford to buy it".
On the afternoon of the 19th, the staff of the brand's chain fruit store said that the price was set by the company, and the price of the same fruit in different cities may also be different.
The receipt shows that the price of golden cherries and fruits is 349 yuan a catty. Network diagram
In addition to this netizen from Shaoxing, Zhejiang, a netizen from Shanghai also posted the experience of shopping at the same chain fruit store, "I was shocked when I saw it, this box of cherries was 266 yuan, and I originally thought it was more than 150." The receipt shows that she bought "B-grade imported golden cherries in fruit", the price is 248 yuan a catty, the membership price is 246 yuan a catty, and the box she bought is a total of 1.084 catties, and the price is 266.66 yuan. Regarding the price of golden cherries, some netizens in the comment area expressed their understanding, "Golden cars (cherries) are originally more expensive, and they have just been listed, so they are more expensive"; but most netizens said they couldn't accept it, "More than 300 pounds, I will definitely be reluctant to buy it" "It used to be more than 100 pounds, why is it more than 300 now"......
On the Jingdong APP, the price of a certain Zhongguo gold cherry is 199 yuan a catty. Network diagram
On the morning of the 19th, the reporter called the fruit shop where Shanghai netizens bought golden cherries. According to a staff member, the current price of golden cherries is indeed more than 360 yuan a catty, which is also related to the fact that it has just been listed. As for whether the price will be reduced in the future, he said, "It depends on the company." "Why are golden cherries so expensive?" The reporter consulted through the customer service hotline of the brand's chain fruit store.
A staff member said: "The store price is adjusted according to the business situation, you can also choose a more favorable channel to buy, and we have a 79% discount today (Tuesday)." The staff member also said that even if it is the same fruit, the price may be different in different cities, "The price of each store is different, and it is based on the business situation." As for whether the price will be reduced in the future, the price will also be adjusted by the store, not modified by our background. Regarding the fact that netizens felt that the price of golden cherries was more expensive, the reporter consulted the Market Supervision and Administration Bureau of a district in Shanghai. A staff member said that cherries are commodities with market-regulated prices, and the price is set by the market operators themselves, which is also stipulated in the Price Law.
The customer service said that each golden cherry is protected by a net sleeve. Network diagram
On the afternoon of the 19th, the reporter made inquiries on multiple e-commerce platforms. On JD.com, there are a variety of golden cherries to choose from. Taking the "Tian X Ji Official Flagship Store" as an example, the price of one pound of "Zhongguo JJ-grade gold cherries (28-30mm)" is 199 yuan, the price of one pound of "Daguo JJJ-grade gold cherries (30-32mm)" is 233 yuan, and the price of one pound of "Rare King 5J (34mm)" is 279 yuan. The store's customer service said that the origin of this golden cherry is Chile, the variety is PAGODA, and the shipping place is Guangzhou or Shanghai. On the product page, words such as "fruity", "tender and juicy", and "sweet and refreshing" are used to describe this cherry. In the comment area, many netizens also said: "The sweetness is particularly high, it's too enjoyable to eat", "The taste is really good, the taste is great"...... In another store called "Wood X Fresh Specialty Store", the price of golden cherries is much cheaper: a pound of "Rainier Super Large Fruit JJ (28-30mm)" golden cherries is priced at 158.8 yuan. The store's customer service said that the sweetness of golden cherries is higher than that of ordinary cherries, the weight is net weight, and 158.80 yuan a pound is still the activity price, and it may rise in the future.
The reporter searched and found that in addition to golden cherries, ordinary cherries also cost higher this year. Also taking Jingdong as an example, a certain JJJ-grade cherry imported from Chile is priced at 162 yuan for 3 catties, which is 54 yuan a catty. The price of JJ-grade 3 catties is 158 yuan, which is about 53 yuan a catty. Taking the "Fresh Jingdong Self-operated Zone" as an example, the price of 10 catties of JJ-grade cherries is 299 yuan, but it shows that there is no stock, and the price of 10 catties of JJJ-grade fruits is 368 yuan. According to Huasheng Online, the current pre-sale price of cherries in large supermarkets is relatively low - taking JJ-grade 10-kilogram cherries as an example, the pre-sale prices of Metro, Wal-Mart and Rainbow supermarkets are 279 yuan, 288 yuan and 268 yuan respectively, but the cherries sold in the three stores are all pre-sale goods, and the pick-up time is concentrated in mid-January next year.
We'll have to wait a while longer for the price of cherries to drop. Network diagram
According to a report by Beijing Youth Daily, a relevant person in charge of the Chilean Fruit Importers and Exporters Association recently said: "Affected by the warm winter climate last year, the spring flowering of Chilean cherries has decreased, and the current output is only 50% of that of the same period in previous years. It can be seen that the reason why cherries are more expensive this year is actually a sharp reduction in production. However, the association also said that the peak production period of cherries each season is around the New Year's Day, and with the increase in subsequent production, a large number of goods will arrive by sea, and the price will soon fall. In addition, the data shows that in the 2022-2023 production season (export data from October last year to February this year), the total export volume of Chilean cherries is 415,300 tons, of which 88% is exported to China, with an export volume of 364,200 tons.
In addition to the production volume, there are also logistical factors that determine the price of cherries. According to Chao News, the cherries on the market are all shipped by air, and the freight is more expensive. Taking a 5-kilogram box of cherries as an example, the cost of sea freight is only a dozen yuan, and the air freight of the same specification is 150 yuan higher. In other words, when the sea cherries arrive around New Year's Day, the price will also fall. Lao Lin, a fruit wholesaler, said: "The market of cherries, this year as a whole has risen by 30~40% compared with the same period last year, the current price is still high, the daily shipment is limited, only a dozen or twenty boxes, it is estimated that there will be more than a week, the price will gradually come down." ”
Netizen comments: Fruit Assassin Twilight Autumn Face: It's so expensive, how delicious it is to sell so expensive. Girl Sitting on the Peak: Oh my God, it's so expensive. Runyu: It seems that the golden car has always been so expensive, I don't dare to buy it, the assassin of the fruit shop. Summer Air 008: The price of this brand itself is very expensive, so it will be cheaper if you can wait a little longer. Some people also think that the merchant has clearly marked the price, and it is too expensive to buy it. Koi Liubao: There is a high probability that I didn't see it, thinking that it was about the same as usual, but it turned out that it was difficult to say no. Xiaobai loves to eat pork belly: If you find it at the checkout, you can say no. Xin Liujin: Buy it and then complain about the price??Don't you look at the price when you buy it??
Source丨Upstream News, Beijing Youth Daily, netizen comments
Editor丨Lu Lina