In today's digital society, the live streaming industry has become a new form of media that minimizes the distance between content creators and viewers. However, the recent "copycat Oriental Selection" incident on the Douyin platform has triggered a series of thoughts about the live broadcast industry.
First of all, judging from the nearly one million views of the premiere of "Shanzhai Oriental Selection", it can be seen that the imitative anchor has successfully attracted a large number of viewers. Does this mean that viewers are more focused on the live content itself, or are they more interested in imitating celebrity streamers?
Is the reason behind this because the audience is more receptive to familiar elements, or is it because there is huge homogeneous competition in the live broadcast industry, causing the audience to look for familiarity in the massive live broadcast?
Second, the incident also provoked reflections on intellectual property and originality. In the digital age, information is disseminated at such a rapid pace that creators' efforts can be quickly imitated, resulting in a diminished value of original content. For streamers, the question of whether they should pay more attention to protecting their original content and how to deal with the emergence of imitators are all in front of them.
In addition, judging from the case of the anchor imitating Dong Yuhui, can it be understood as a kind of pursuit of star effect, and is the audience more likely to be attracted by those who imitate celebrities or content related to celebrities?
This also reflects the fanatical pursuit of celebrity culture in today's society, and how to cleverly use the star effect to increase attention in the live broadcast industry.
In addition, does the "Shanzhai Oriental Selection" incident on the Douyin platform also remind the platform side of the lack of content review and copyright protection? As a place for content dissemination, the live broadcast platform is very important for the supervision and review of content. Will this incident trigger platforms to re-examine their content management mechanisms and strengthen their crackdown on imitation to protect the rights and interests of original content creators?
Finally, from the audience's point of view, will they be resistant to the "Shanzhai Oriental Selection" incident?
Does imitation cause viewers to question the authenticity of live content? It also reminds the live broadcast industry to pay attention to the authenticity and quality of content while pursuing click-through rate and traffic, so as to maintain the trust of viewers.
On the whole, this "copycat Oriental Selection" incident has triggered thinking about many aspects of the live broadcast industry. From content creators and platform management to audience feedback, there is a need to think more deeply about how to balance various factors in the live streaming industry. In the future, the live streaming industry may usher in stricter regulations, and content creators will need to work harder to pursue originality and innovation in order to cope with the changes in the industry.