On December 18, Dong Yuhui rebroadcast after the infighting in Dongfang Selection. After Dong Yuhui appeared, the number of simultaneous online people in the Dongfang Selection live broadcast room exceeded 3 million. This data is even more phenomenal than that of phenomenal anchors.
Generally speaking, as long as a streamer can always maintain 100,000 people, it is already a phenomenon. Nowadays, many celebrities are live broadcasting, and it is difficult to have 100,000 people online at the same time. An amateur's live broadcast room can have 100,000 people, which is really a phenomenal Internet celebrity.
However, the number of people online at the same time in the live broadcast room can reach 3 million, which can only be said to be the focus of the whole network.
Dong Yuhui's rebroadcast has brought back the fans that Dongfang Selection has lost in recent times. The number of fans increased by nearly 3 million in one day, and the fans of Oriental Selection returned to more than 31 million. It can be seen from this that about 1/10 of the people in Dongfang Selection are Dong Yuhui's iron fans.
According to reports, Dong Yuhui's return made the live broadcast on the day of Dongfang Selection exceed 170 million yuan, setting a new high in recent times. This is good news for Dong Yuhui and Dongfang Selection, which also proves that Dong Yuhui's sales guarantee is still there.
However, just before Dong Yuhui went off the air last night, he said that there was one thing that deserved everyone's attention, that is, Dong Yuhui would take a month off for a month after the live broadcast on the 22nd of this month. The explanation given by Dongfang Selection is to prepare Dong Yuhui's personal studio, so that Dong Yuhui has greater freedom.
In this regard, netizens said that if they come back in a month, the daylily will be cold.
In fact, everyone understands that Dongfang Selection still has to go to Dong Yuhui, but it just adopts a more tactful method.
From the perspective of Dongfang Selection, it is not a mistake to go to Dong Yuhui, but a strategic preparation that must be made. Because when a company relies too much on an influencer or too much on a certain customer, it is very dangerous behavior, and there have been many similar tragedies in history.
Among those who oppose Dongfang's selection to go to Dong Yuhui, there are both bad people and people who don't understand history. It is precisely those bad guys who have been fanning the flames, making those who don't know why follow suit, and finally put Dongfang Selection in a very embarrassing position.
If Dongfang Selection stops going to Dong Yuhui, then Dongfang Selection will always be very dangerous. On the one hand, the company is afraid of being threatened by Dong Yuhui, and on the other hand, it is afraid that Dong Yuhui will resign or overturn.
It's good that this incident didn't come out, since the Dongfang Selection infighting incident, Dong Yuhui may have realized that he was still a big threat to Dongfang Selection, so he could talk about the conditions again and again. Some people may say: "Yuhui is not that kind of person", so is it possible that Dong Yuhui will resign and start a business? Will it overturn because of the affairs of men and women?
None of these things can be guaranteed, especially after Dong Yuhui's talent is noticed, and Dong Yuhui is now a billionaire, it is inevitable that some girls will show favor to Dong Yuhui. It's hard for you to guarantee that these girls are all rushing to get married, maybe there will be girls who will be tricked, as long as the girls also write a small essay and add a few pictures, then Dong Yuhui won't be set up to collapse? This is something that Dongfang Selection can't afford.
Rather than this, it is better to plan early to reduce the degree of Dong Yuhui's impact on the company, even if Dong Yuhui overturns in the future, it will not have a significant impact on the company.
Now, to put it nicely, Dong Yuhui has been promoted, has become a senior partner of the company, and can open his own studio. In fact, isn't this an invisible division between Dong Yuhui and Dongfang Selection?
Maybe Dong Yuhui can get a higher commission after setting up a studio, because Dong Yuhui is more like a distributor of Dongfang Selection, from which he earns a certain commission ratio, but it is difficult for Dong Yuhui to be directly equivalent to Dongfang Selection. From the perspective of economic benefits, this is a win-win decision, after all, Dong Yuhui can earn more, and Dongfang Selection only gives up a little benefit to reduce a lot of risk, which is a very cost-effective deal.
The most important thing is that through the invisible separation of Dongfang Selection and Dong Yuhui, those fans who support Dong Yuhui can make crazy orders in Dong Yuhui's new live broadcast room, which is the effect that Dongfang Selection wants to achieve. After all, Dongfang Selection is a listed company and needs to give shareholders more returns, which is the best one.
In fact, I have already given my own advice in the article "The latest news, the CEO of Dongfang Selection has been dismissed!Is there a better way to deal with it?" published on December 16, and now it seems that Dongfang Selection's public relations methods are highly consistent with my original suggestions. This is not to say that I can predict the prophet, but from the perspective of public relations, this is indeed the most economical one, so that those who support Dong Yuhui "a little more blood", which is the best result for the company, for Dong Yuhui, and for shareholders.
This is the best of times, but also the worst of times, with disruptive innovation and new business models integrated, the whole world is your stage!
In the world of new business, there are no eliminated industries, only enterprises that have been subverted, and now all business competition will focus on "subversion and reconstruction".
A company or a boss is doomed to fail early if it lacks the ability to subvert and restructure.
Remember: without innovation, how can there be imagination, without imagination, how can there be competitiveness, if you want to break through, you must subvert the original business model, reconstruct a new business model!