In the low-temperature fresh milk market, with the addition of new brands, there are also new changes in products. Continuously highlighting the freshness and nutritional advantages of low-temperature fresh milk, as well as promoting low-temperature fresh milk to a higher-end and more subdivided field, has become the competitive direction of the brand. However, on the whole, the current low-temperature fresh milk market has not yet formed a stable competition pattern, and various brands are stepping up to conquer the city, seize the share, and use products to attract more consumer attention. Jane Eyre, known as "China's No. 1 additive-free low-temperature yogurt brand", has also recently entered the low-temperature fresh milk market and launched the first fresh milk of Father's Love Formula - Father's Love Ranch Fresh Milk, seizing the "fresh" position in the fresh milk track from the aspects of active nutrition and safe milk source.
Xia Haitong, founder and CEO of Pucheng Dairy and founder of Jane Eyre brand, once said: Strategic focus is to discover the blue ocean in the red ocean. He believes that Chinese consumers do not lack a glass of milk, but they lack a cup of good milk. In the traditional dairy market, although the low-temperature milk market accounts for a low proportion, it is growing rapidly and has good market prospects.
Under Xia Haitong's cutting-edge strategic planning, Jane Eyre has grown into "additive-free safe and good milk that millions of families are drinking" within a few years, and is known as "China's No. 1 additive-free low-temperature yogurt brand". According to Kantar Worldpanel, Father's Love now accounts for nearly 60% of the children's yoghurt market.
For low-temperature fresh milk products, freshness and nutrition may be their main selling points. To this end, Jane Eyre returns to the origin of everything - the source of milk.
From 2019 to 2020, Jane Eyre spent 2 years on site selection, and finally chose to build an exclusive children's ranch in the Fengning Bashang grassland in the golden milk source zone at 41° north latitude - Jane Eyre Father's Love Ranch. There is no industry, the soil, water and air are not polluted, and the temperate climate makes the grass tender and juicy, and the cows grow in a comfortable environment. After continuous upgrading and upgrading, the three core indicators of raw milk produced by Father's Love Farm have reached the protein ≥ 3.30g/100g, the somatic cell ≤ 100,000/mL, and the total number of colonies ≤ 09,000 CFU/g (mL), far exceeding the EU standard.
In the production and processing process, Jane Eyre adopts a low-temperature 75°C pasteurization process to retain the five active nutrients in milk to the greatest extent: lactoferrin, immunoglobulin, lactoperoxidase, α-lactalbumin, and β-lactoglobulin. These active substances play an indispensable role in resisting the invasion of pathogenic sources such as bacteria, activating the immune response in the body, and maintaining the health of the body, especially providing sufficient nutrients for the construction of children's immune system.
With the development of the children's milk market and the upgrading of consumption, health value has become the core demand of consumers, which puts forward higher requirements for the milk source, process and nutrition of products. The launch of Father's Love Ranch Fresh Milk not only better meets the needs of consumers, but also allows Jane Eyre to enhance its core competitiveness with a more complete product layout, laying the groundwork for its future exploration of more possibilities for low-temperature dairy innovation.
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