On December 16, the 17th Shenzhen International Finance Expo officially opened in Hall 1 of the Convention and Exhibition Center, and the four member units of Chinese Life Insurance (Group) Company, including life insurance, property insurance, Guangfa Bank and overseas companies, jointly participated in the exhibition. It is reported that Chinese Life has appeared at the Golden Expo in the form of "joint exhibition of units stationed in Shenzhen" for five consecutive years to show the brand image of this financial and insurance group.
In the venue, the group brand logo juxtaposed by Chinese Life and China Guangfa Bank is particularly eye-catching, and the words "insurance, investment and banking" under the brand logo also fully demonstrate the strategic pattern of Chinese Life's continuous efforts in the three major business sectors of insurance, investment and banking, and continuously promoting coordinated development and integrated operation. The relevant person in charge of Chinese Life Insurance Shenzhen Branch (hereinafter referred to as "Shenzhen China Life") said that he hoped that through the platform of the Golden Expo, the general public could fully feel the strength and original intention of Chinese Life to provide a professional, rich and intimate package of comprehensive financial quality services for the citizens of Pengcheng City and enterprises in Shenzhen.
After the opening ceremony, the booth of Chinese Life was crowded, and there was an endless stream of citizens and friends who visited, consulted and participated in interaction. In order to enhance the interactivity and attractiveness of the booth, Chinese Life also invited the brand mascot "Guoshou Niu" to the scene, and also set up a "net red shooting check-in point" in the booth that can interact with citizens and friends, using a shooting equipment that can rotate 360 degrees to leave unforgettable moments at the Golden Expo for citizens and friends. The handsome and dazzling "National Life Cattle" and fashionable and eye-catching shooting equipment attracted many exhibitors to come and watch.
Walking into the position, under the leadership of Shenzhen Guoshou commentators, citizens and friends visited and browsed the various display contents in turn and had an in-depth understanding. Focusing on the theme of "Gathering New Financial Momentum and Empowering High-quality Development", the four Shenzhen-based units focused on their achievements in products, services and innovation. At the same time, this year coincides with the 20th anniversary of the listing of Chinese Life Insurance Company, and Shenzhen China Life also took this event as an opportunity to show the highlights of the life insurance company's achievements in company development, business scale, technological innovation, and people's livelihood protection in the past 20 years.
The relevant person in charge of Shenzhen China Life said that as a financial central enterprise in Shenzhen, Shenzhen China Life has always kept in mind the mission of central enterprises, bravely assumed social responsibility, and actively integrated into the "dual-zone construction". In addition to the contents displayed at the Golden Expo, Shenzhen China Life also actively exerted its professional advantages to empower Shenzhen's high-quality development.
In terms of protecting the people's livelihood, Shenzhen China Life has always adhered to its origins, giving full play to the advantages of the main business of life insurance in insurance protection and risk management, not only starting from the specific groups of people in urgent need of protection, creating and launching projects such as "Pengjun Insurance" and "Shenzhen One-Child Family Insurance" in 2023 to enhance their ability to resist risks, but also underwriting this year's "Shenzhen Huimin Insurance" project as the chief underwriting unit. The Hong Kong-Macao Medicines and Medical Devices Connect Greater Bay Area features and six major health management services have reduced the burden of medical expenses for more than 6 million medical insurance participants in Shenzhen.
In terms of serving the real economy, Shenzhen China Life further strengthened the service support of the exclusive group order product portfolio "Eight Guarantees" and the "Small and Medium-sized Group Order Market Development and Supporting Service Support System", and provided a solid backing for more small, medium and micro enterprises in Shenzhen to cope with business risks by continuously enriching the product system and providing customized product attributes and differentiated professional services. As of September 30, 2023, the "Eight Guarantees" have provided services to nearly 290,000 employees of more than 15,000 small, medium and micro enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area, with a cumulative insurance coverage of more than 250 billion yuan.
In terms of green finance, Shenzhen China Life continues to implement the concept of "green, low-carbon and sustainable", and makes efforts in green service construction and management publicity. The first is to deeply integrate digitalization and business development, optimize the insurance process, and comprehensively improve the policy service capability by embedding face recognition, OCR and other intelligent technologies in the online service process, with an online policy service rate of 96.32%; "Large-scale public welfare activities, by inviting the general public to donate steps for watering and planting "real trees" in the metaverse, to call on more enterprises and individuals to actively participate in the promotion and practice of green finance, and contribute to the construction of ecological civilization and sustainable development.
In terms of customer service, Shenzhen China Life adheres to the promotion of "technology empowerment" and strives to provide customers with high-quality financial and insurance services that are "simple, high-quality and warm". In order to improve service efficiency, Shenzhen China Life upgraded the "Chinese Life Insurance" APP, adding 28 self-service inquiry and handling functions for preservation business, such as policy reinstatement, renewal account change, policy borrowing, and policy repayment; in addition, Shenzhen China Life has also opened the "Air Customer Service" project, allowing new citizen customers to "face to face" with tellers without leaving home to experience a convenient and fast business handling mode.
At the same time, on the value-added service side, Shenzhen China Life has vigorously improved the service capabilities and contact value of smart counters this year, set up seven major activity themes based on the diversified service needs of different customer groups, and held a total of 63 theme salon activities such as "Women's Health Care", "Traditional Chinese Medicine Health Lectures", "College Entrance Examination Application Counseling", "Children's Aesthetic Education" and "Youth Vocational Experience", with a total of nearly 1,000 customers. These "small but fine" salon activities have won unanimous praise from the majority of customers.
In terms of consumer rights protection, as the first insurance company in Shenzhen's insurance industry to set up a "Consumer Rights Protection Office", Shenzhen China Life has actively built a "large consumer protection" work pattern, not only in the complaint handling process, complaint source management, 63 work measures have been studied and formulated in many aspects such as talent team construction, optimizing the complaint handling process, strengthening the awareness of main responsibility, strengthening risk pre-management, and comprehensively improving the comprehensive management system of customer complaintsThe positive energy of "finance for the people".
In the future, Shenzhen China Life will continue to work with other institutions of Chinese Life in Shenzhen, always bear in mind the "great of the country", practice finance for the people, firmly be a supporter and practitioner of "serving the overall development of the country and protecting the people's better life", and strive to become a trustworthy and trusted financial backbone force of the citizens of Shenzhen Special Economic Zone and Pengcheng City.
Article source: Chinese Shou