Ju Jingyi was named "once in 4,000 years", but she stepped into a marketing routine
Ju Jingyi, a young actress who has made a name for herself in the entertainment industry. Her facial features are soft, her demeanor is dignified, and her black and shiny hair sets off her porcelain-like skin. The delicate little face stands out among thousands of beautiful eyes, and people can't help but think that this is the pearl of the sea, a peerless beauty that is encountered once in 4,000 years.
As a result, the reputation of "once in 4,000 years" followed her name like a shadow. At first, she was still surprised and delighted by this, and even indulged in this sudden reputation and couldn't extricate herself.
Her agency also seems to realize that this may be a great opportunity to boost her popularity and attract attention.
As a result, a series of topical marketing plans followed-she chewed the bread slowly, tasted the food with an almost pious demeanor, and the video of "Fairy Eating" appeared on the hot search; She appeared on the red carpet with a porcelain doll-like appearance, which sparked heated discussions among netizens...... These deliberately created gimmicks have successfully increased her popularity, and she is also complacent about the market operation that has opened up the situation.
However, the good times did not last long, and once the routine was too obvious, it was difficult to escape the fate of being recognized. When a reporter broke the news that she usually tasted rude and judged two people in front of the camera, the mysterious "fairy" veil collapsed. The public began to question that perhaps this was just another market calculation, and that it was still a tiresome routine hidden behind the elixir.
There are endless cases of marketing failures, and the public is tired of it
gimmick-style marketing continues to appear, and Ju Jingyi is also stuck in the quagmire of character baggage.
First of all, she was photographed by a paparazzi for wearing a wig, and she had to post on social platforms to clarify. She thought she could fool the past, but she was criticized by a large number of netizens for being insincere, and even suspected of being a "glass heart".
Immediately afterwards, another reporter found out that the shoulder gasket she usually wears is actually a chest pad. Ju Jingyi responded again, but she still couldn't escape the ridicule of netizens. They asked, as a star, it is understandable to want to groom yourself, but such a fragile and careful thinking is really ungraceful.
Recently, she came out with a short video of a big mask recreating a small face, and as soon as this clumsy routine came out, some netizens immediately saw through her imitating the marketing techniques of Japan's new idols.
Such a tireless plagiarism is not only uninspiring, but even difficult to spoil the scenery.
Repeatedly using the same routine to package and market a person, the original intention was just to create more topical heat, but it provoked counterproductive consequences in the public's mind. It's nothing more than other people's stars who will do this, and they will join in the fun.
The layers of baggage are enough to make the originally slender figure unable to bear it, and finally collapse.
As a result, the over-packaged characters have become as rigid and contrived as Barbie dolls, and the reputation of the first 4,000 years of beauty has faded with the public's disgust.
The single marketing model weakens the charm of stars, and Ju Jingyi takes it as a warning
The entertainment industry is a traffic-oriented world, and every artist is maintaining their own popularity. Some people rely on strength, others rely on external packaging.
But even if you want to aim at marketing and create gimmicks, a blind approach like Ju Jingyi is destined to only gain the public's eyes and disgust.
The single marketing model weakens the three-dimensional sense and diversified charm of the star's light. If Ju Jingyi can only package the image of a "fairy", then the public's perception and expectations of her will soon be limited by this label.
It may be difficult for her to show a richer side. Immersing oneself in one's limitations inevitably makes people feel thin.
Moreover, celebrities of the same type of traffic abound. If Ju Jingyi only creates the appearance of a fairy, and other stars who are also "responsible for appearance" are constantly improving their acting skills, the public's attention and support will naturally flow to the latter.
This is nothing more than confirmation that traffic is essentially liquid, and the public's favor is more yearning for stars with a strong sense of three-dimensionality.
At this point, Ju Jingyi can be called a typical failure case. On the basis of her reputation as a "4,000-year-old beauty", she was inspired to expand her acting skills and enrich her connotation.
But she went astray into routine marketing, which not only muddied the gold content of her original reputation, but even caught up with the fast food entertainment that praised and ridiculed her. This is undoubtedly a direct result of the short-sightedness of public relations thinking.
Everything is too much. Now Ju Jingyi is thinking about how to package her personality and create traffic, but she has unknowingly weakened herself. Perhaps she should think deeply about this unexpected "fiasco", and while the jungle of the entertainment market is moving forward, she must also remember to build inward and harmonize with the external image.
That might be the way to go.
The 4,000-year-old topic has been restored, but the public is helpless to see through the routine
However, the defeat does not seem to have taught Ju Jingyi a lesson, and she recently rebranded the label "4,000 years of beauty" from a few months ago for marketing. A video titled "Ju Jingyi's First Response for 4,000 Years" was broadcast all over the world.
In front of the camera, she calmly admitted the nickname, and said that she had never explained the origin of the title. A kind of gag made the topic of "4,000 years" rush to the hot search again.
This time, however, the public reaction was noticeably colder. Most of them have seen through it, and this is nothing more than hype, and it is difficult to hide the traces of business operations. It's just that I didn't expect Ju Jingyi to hold on to the old accounts and still go her own way.
In the face of the re-staged routine drama, the public has to admit that they are powerless - these stars and their teams have all kinds of means to push the marketing topic to the hot search.
It's like sitting in a movie theater and having to watch this boring performance, no matter how good or bad the film is. As a result, they began to consider the delicate game relationship between celebrities and the public. Celebrities need traffic, and the public also needs to talk; The former sets the topic, and the latter may pretend to take the bait.
But in the end, content is king. Only the strength and charm of real money can gain a foothold in the floating years.
Conclusion: Celebrities should be self-aware and live in harmony with the public
Looking back at Ju Jingyi's various twists and turns in the entertainment industry, people can't help but feel that celebrities and the public are like two parallel lines, and they should keep an appropriate distance and coexist in harmony.
As a public figure, there is nothing wrong with pursuing traffic. However, repeated routine marketing will inevitably arouse public outrage, and celebrities should also ask themselves - is it simply for the sake of popularity that they have wronged themselves, or do they have a higher positioning and planning? How can they interact harmoniously with the public? Tens of millions of beauties gather in the market, and to stand out, it is far from enough to have a face.
In contrast, the public should also learn to tolerate the normal needs of celebrities chasing traffic. Not every marketing campaign is oblique and offensive. Moreover, behind these operations, there is often an entire industrial chain fueling the flames.
The public may wish to empathize with the difficulties and helplessness of all parties.
Of course, tolerance is not laissez-faire. If some marketing methods rely too much on routines, aggravating the star's own baggage and the public's disgust, then the result is likely to be a lose-lose.
This point, Ju Jingyi's example is vivid.
In general, celebrities should be self-aware, and the public should be tolerant.