Text: Cheese School Commentator
Editor|Cheese Pie Explainer
[Preface]
What is useless is eternal?
Wang Ning, a post-85 guy, was called a "business genius" by the public, he started from scratch, founded a toy brand, and made 50 billion yuan in just 3 years.
Some people envy Wang Ning's success, and some people also slander him, saying that Wang Ning has achieved his current achievements by "guessing".
What is going on? How did Wang Ning succeed?
[In 19 years, Bubble Mart became the first place in the toy category]
Wang Ning is one of the most influential entrepreneurs in China's toy industry, and his pride stems from a special day – Singles' Day 2019.
On that day, his company's Bubble Mart surpassed Lego, Bandai, Disney and other internationally renowned toy brands in Tmall in terms of sales performance and became the sales champion of the toy category.
This is the result of the hard work of Wang Ning and his team, and it is also a major breakthrough for China's toy industry in the international market.
You must know that the Double 11 Shopping Festival is a major event in our Chinese e-commerce industry and one of the largest shopping carnivals in the world.
On this special day, consumers are flocking to major e-commerce platforms to find their favorite products, and Pop Mart, as a leading company in China's toy industry, has naturally received widespread attention.
Wang Ning and his team knew the importance of this opportunity, so they started to plan various events early and actively promoted Pop Mart's products through social media and offline events.
Coupled with the unique mystery and uniqueness of Pop Mart, it has been warmly sought after by consumers during the Double 11 Shopping Festival.
There are even some limited edition dolls, which have been sold at high prices, one of which is priced at 899 yuan, and it is still pre-sold for 15,000 pieces, but even so, it is still sold out after 1 second after it is launched.
There is also a 70 cm big doll, which is directly priced at 4999 yuan, due to the limited quantity, a "baby" is hard to find, so it was fried to a 6-figure high price in the second-hand market later.
Many of these celebrities are also fans of Bubble Mart, and they will also be proud to have a limited edition Bubble Mart to show off on their social platforms.
As the boss of Bubble Mart, Wang Ning, for the glory and success at this time, has made unimaginable efforts, don't look at him is only in his thirties now, but in fact, he has been deeply cultivated for ten years......
[Self-made, ten years of deep cultivation]
Wang Ning was born in an ordinary family in Xinxiang, Henan, because his parents opened a grocery store, so Wang Ning, who has been exposed to it since he was a child, has shown a strong interest in doing business.
Looking at all kinds of people who come to buy every day, as well as the backs of parents who are busy, and then the appearance of those goods being sold and replenished in time, all planted a seed in the young Wang Ning's heart.
Therefore, even after growing up, Wang Ning still likes to observe market dynamics, study consumer needs, and lay the foundation for his future entrepreneurial path.
In his junior year of high school, Wang Ning, who was supposed to eat, drink and play like all young people, actually started his first business.
He was very good at playing football since he was a child, and he also won awards on campus, so he decided to start a football training class.
Wang Ning will definitely not be able to teach students who are too old, so he put his teaching crowd in primary school, and the price is not high, which soon attracted several parents' inquiries.
Within two days, Wang Ning had accepted about a dozen students, rented a vacant land, and began to earn his first pot of gold.
It was this experience that made Wang Ning feel the joy of making money independently, so he was still busy starting his own business during college, and one of them laid the foundation for his future Bubble Mart.
"Lattice shop", a business model from Japan, is very popular among young people, Wang Ning seized this business opportunity during his college years, rented a shop near the school, and started business.
This novel way soon became popular inside and outside the university, but unfortunately the good times did not last long, and other businesses began to imitate it when they saw this, and Wang Ning was about to graduate, so he closed his lattice shop.
After graduating from university, Wang Ning chose to work in a large company because he wanted to further his education, learn Xi other people's business models, find his core competitiveness, and then decide to start his own business.
It's just that the days of Beipiao are too hard, and Wang Ning even feels that he is wasting his time and consuming his enthusiasm, so he thought twice and decided to resign and continue to start his own business......
[Earn 50 billion in 3 years, and now become the second richest person in Henan]
Wang Ning, who started his business again, did not achieve the success he expected, because the core competitiveness he had been looking for was not found, so the Bubble Mart at that time was just an upgraded version of the "lattice shop".
The goods sold in it are not today's blind box dolls, but a grocery channel that includes digital, home, and stationery as one of the various goods.
Although it is opened in a large shopping mall, it is still a crowd, and there are many people who come to visit, but there are not many things sold, which also leads to the early stage of Wang Ning's business.
In order to increase turnover, Wang Ning even personally put on a doll costume and set out flyers to solicit customers, but it still had little effect.
The business of the store was not good, and naturally it could not retain employees, so Pop Mart was on the verge of closure during that time.
It wasn't until the appearance of an investor that Wang Ning could take a breath and find his new direction.
After getting an investment of 2 million yuan, Wang Ning let go of his hands and feet and started to work, first of all, he wanted to find the uniqueness and core competitiveness of his own brand.
At this time, Wang Ning found that the sales of a Sonny Angel blind box doll introduced from Japan in his store were very high, and even supported one-third of the store's income.
After Wang Ning discovered this business opportunity, his first reaction was to win the copyright of the IP of Sonny Angel, but he was rejected, so Wang Ning decided to create his own IP.
After making up his mind, Wang Ning quickly signed a contract with Kenny Wang and officially started his blind box road.
Now, Wang Ning has "crossed the Ten Thousand Mountains in a light boat", achieved himself, and also achieved all the artists and designers he signed, and successfully achieved the amazing achievement of earning 50 billion yuan in 3 years, becoming the second richest person in Henan......
【Conclusion】
Although many people have irresponsible remarks about Wang Ning's success, in fact, all this is not accidental.
With his extraordinary wisdom and unique business vision, Wang Ning has continuously expanded his business field to meet the needs of consumers, so his successful experience has important reference significance for other entrepreneurs!