Chao News client reporter Jia Xiaowen
Oriental Selection fans returned to 30 million
In the early morning of December 18th, Dongfang Selection issued a notice that Yu Minhong and Dong Yuhui would broadcast live at 20 o'clock in the evening, and Dong Yuhui had changed from Dongfang Selection anchor to senior partner. Subsequently, Yu Minhong issued another appointment notice: Dong Yuhui was appointed as the cultural assistant to the chairman of New Oriental Education and Technology Group, and concurrently served as the vice president of New Oriental Cultural Tourism Group.
In the past 10 days, the "small composition incident" of Dongfang Selection has been fermenting. On December 8, Oriental Selection opened a three-day "Jilin Tour". Under the Dongfang Selection of a "Trip to Jilin" video, the top promotional copy sparked controversy. In the comments, the editor replied: "Every time a small essay is made, the anchor is in front of the camera, and behind it are the friends of the copywriting creation team, shooting team, and editing team. ”
And this reply immediately aroused the dissatisfaction of Dong Yuhui's fans, "Dong Yuhui did not deny the team's contribution, and the editor 'backstabbed' Dong Yuhui and grabbed the credit," which finally triggered a game between Dong Yuhui's fans and Dongfang Selection. Subsequently, Sun Dongxu, CEO of Dongfang Selection, and the anchor were also involved.
"This is the first time that all of us have been passively involved and have been hurt. Yu Minhong said, but I personally think that such an ending can give Yuhui more room for development, and it can also give Dongfang Selection more room for development, and the current ending itself is good, thank you very much for your support.
Starting at 20 o'clock on December 18, in the live broadcast an hour ago, Yu Minhong and Dong Yuhui responded to recent hot topics on the Internet one by one, and the number of people online at the same time was as high as 3.8 million.
Hot topic 1: Dong Yuhui was promoted
Dong Yuhui's identity has changed from "anchor with goods" to "senior partner of Oriental Selection".
"There are remarks that I was forced to get the title because of pressure, and Yuhui has never asked me for anything, in fact, I have always wanted to give him the identity, and it was not realized until the past two days. Yu Minhong responded to Dong Yuhui becoming a senior partner, everyone says that it is a senior worker, but in fact, it is not such a concept, a senior partner has the right to speak about the company, which is equivalent to the level of VP, with the concept of shareholder identity.
In addition, Dong Yuhui was newly appointed as the cultural assistant to the chairman of New Oriental Education and Technology Group, in Yu Minhong's heart, New Oriental's cultural tourism is constantly developing, and this is suitable for Yuhui's future development, which can give full play to his greater ability. "Under such circumstances, we can work together for a win-win situation and bring something valuable to the development of New Oriental. ”
Dong Yuhui also said that Mr. Yu gave him a lot of affirmation, even far more than he deserved, he was guilty, frightened, and nervous. He also proved to everyone that this was not Mr. Yu's decision in the past two days, but that he had told me such thoughts in person when he went to Mr. Yu's office to apologize. ”
Screenshot of the live broadcast of Oriental Selection
Hot topic 2: Responding to Dong Yuhui's "small composition" incident
Since June last year, Dong Yuhui has become popular all over the Internet overnight with his export chapters, putting on a cultural coat for New Oriental's online agricultural assistance business, and has also been recognized by many bigwigs in the cultural and investment circles.
Dong Yuhui also mentioned in the live broadcast that on the morning of June 9 last year, a large number of viewers suddenly poured into the live broadcast room, and there was no time to prepare. "At that time, in addition to the live broadcast, the rest of the time was spent in interviews with the media, and later held special sessions in all corners of the world to help everyone promote their hometown. Dong Yuhui said that because of the limited time and ability, the publicity copywriting is indeed everyone's participation. "I have not shied away from this, and I have told you many times in the live broadcast room. ”
Previously, some self-media would post "Dong Yuhui's small composition" again. Dong Yuhui said that at that time, I was particularly afraid that everyone would think that these were written by Dong Yuhui, so I repeatedly clarified. "Seeking truth from facts is my principle of life, and I can't put gold on myself. ”
After this incident, Dong Yuhui called Yu Minhong and Sun Dongxu as soon as possible, and expressed that it has never been a dispute about who wrote the "little composition". "I just think that the editor is not very appropriate to reply with the company's account, and then the contradiction arose, and my personal pattern is relatively small, in fact, it seems very worthless now. ”
Hot topic 3: Dong Yuhui will set up a new live broadcast room
In this live broadcast, Yu Minhong announced that he would set up an independent studio for Dong Yuhui, in order to be able to give full play to his strengths.
"This is an independent platform and independent IP, and at the same time, the income is included in Dongfang Selection to ensure the interests of Dongfang Selection's shareholders. Yu Minhong said, but this does not mean that Dong Yuhui will no longer participate in the live broadcast of "Oriental Selection", but it will not appear as frequently as before. He revealed that the purpose of this independent platform is to reach all parts of the country, and even all over the world to do cultural tourism promotion, and also to maximize personal ability.
In this regard, Dong Yuhui said that the positioning of the Dongfang Selection live broadcast room is agricultural products, plus various good things, and he needs to complete sales performance for a lot of time to protect the interests of shareholders and employees. And the new account may most likely display scenery, interview celebrities, cultural tourism promotion, book recommendations, and so on every day. "Open a separate live broadcast room for me and maintain a certain degree of independence, so that I can also stick to the previous cultural tone."
Regarding when Dong Yuhui's new live broadcast room will start business, Dong Yuhui said that he doesn't want to gain popularity and traffic at this time, and wait for a month later, when things calm down, and then start again. "I believe that the process will be difficult, but it will be worth fighting because I will have more freedom to do what I like. ”
Hot topic 4: Dong Yuhui and Sun Dongxu "choose one of the two"
Recently, the Dongfang Selection and Dong Yuhui "small composition" incident has sparked heated discussions. According to its internal information, Yu Minhong is currently facing the situation of choosing between Sun Dongxu and Dong Yuhui.
Yu Minhong once again reiterated that there is no such thing as a "either-or". This is a company's adjustment, Sun Dongxu CEO was removed by the board of directors, and Dong Yuhui and any individual has nothing to do with it, this time it is the board of directors for the major management problems that have arisen, the result of management mistakes, we don't have to worry about Sun Dongxu, he is still very active in reflecting on the problems in management.
"This matter is a super low-level mistake for us, and the fault is that the grassroots employees of New Oriental actually participated in this matter, and broke out this matter into a public incident, so it is seriously inappropriate from the perspective of the entire management process. Yu Minhong said in response to a netizen who asked who the editor is, we can't say this, because no matter what mistakes are made, we must protect the personal privacy of employees, as well as his future living space in the workplace, please understand.
Before the start of the broadcast on the evening of December 18th, the official account of Dongfang Selection Douyin had 29.018 million fans, and after an hour of live broadcast, the number of fans of Dongfang Selection returned to 30 million, and as of 22 o'clock, the number of fans was 30.886 million; In addition, 20 minutes after the live broadcast started, the number of likes exceeded 100 million, and the number of likes increased to 310 million at the end of the live broadcast. Affected by the previous turmoil, the Dongfang Selection account lost more than 2 million fans within a week.
"Our 30 million followers are back, thank you so much for your trust, we won't let you down. Yu Minhong said in the live broadcast.
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