With the outflow of the theme of the 2024 CCTV Spring Festival Gala, the public's attention is once again focused on this annual event. In this context, I have to mention Zhao Benshan, a comedy master with an indisputable status on the stage of the Spring Festival Gala. His absence made many viewers feel emotional: Please Zhao Benshan, I will watch it! This is not only a love for an artist, but also an affectionate expectation for the traditional program of the Spring Festival Gala.
Zhao Benshan, a comedy star spanning many generations, his sketches are not only a pile of jokes, but also a portrayal of life and the inheritance of folk customs. He is able to make the audience laugh from the bottom of their hearts in just a few minutes. However, can one Zhao Benshan save the Spring Festival Gala? Obviously, no! The problems of the Spring Festival Gala are far more than that.
First of all, the review standards of language programs have always been the focus of debate. Over the years, many comedy works have failed to pass the review for various reasons, resulting in a lackluster state of language programs for the Spring Festival Gala. This can't help but make people ask: can't the stage of the Spring Festival Gala accommodate more diverse sounds?
Secondly, the issue of not taking holidays on the 30th day of the Chinese New Year's Eve has also been a hot topic of controversy. On this day of family reunion, many people are unable to go home because of work, which undoubtedly increases the pressure of watching the Spring Festival Gala. There is a reason why the Spring Festival Gala is getting harder and harder, and it is getting worse and worse. It is not only a problem of the content of the program, but also a deviation from the emotional needs of the audience.
Moreover, the issue of invitations from other celebrities cannot be ignored. So far, we have not seen the CCTV Spring Festival Gala program team send out invitations to those stars who are loved by the audience! Does this mean that the Spring Festival Gala is losing its attractiveness and inclusiveness?
In the face of these problems, it may be time for a radical reform. First of all, we should re-examine the review criteria for language programs, and give creators more freedom to create works that are more down-to-earth and closer to people's lives. At the same time, solve the problem of not having a holiday on the 30th day of the Chinese New Year's Eve, so that more people can reunite with their families at home and enjoy the traditional program of the Spring Festival Gala. Finally, invite more celebrities who are loved by the audience to participate in the Spring Festival Gala to increase the diversity and enjoyment of the program.
The Spring Festival Gala is not only a program, it carries the emotions and memories of hundreds of millions of Chinese. On this special night, whether it is the participation of Zhao Benshan or other artists, it is to bring joy and blessings to the national audience. Therefore, the reform and improvement of the Spring Festival Gala should not just stay on the surface, but should go deep into the core and soul of the program. Only in this way can the CCTV Spring Festival Gala regain the love and recognition of the audience, and continue to be the most influential cultural event in China and be passed on.