Text/Guanwen Shi said
Editor/Guanwen Shi said
I don't know if anyone has noticed that in recent years, many industries have shown fatigue and become sluggish, especially the once popular "bathing center", which is now a crowd. [laughs]
What is the reason why no one goes to the "bathing center"? What is the problem?
01
How people perceive bathing centers
In the past few years, the bathing center is still quite popular, people come and go in an endless stream of traffic, that will open a bathing center is quite profitable, and when it is cold, people run to the bathing center the most, the reason is nothing more than that the bath at home is too cold and no one rubs their backs, and they can't wash every part of their body cleanly.
The real reason why so many people go to the bathing center starts from ancient times, there are many versions of the time when there was a bathing culture at the beginning, and most people think that bathing should start from ancient Rome.
Not many people know how many years the bathing culture has been transmitted to China, but more than 3,000 years ago, the Shang Dynasty oracle bone inscription has the words "bath" and "bath", which shows that people have begun to pay attention to personal hygiene at that time to wash away their own filth after a period of time, and ancient people regarded bathing as a sacred etiquette.
In many ancient books, it is recorded that who bathes and changes clothes, or holds major events or goes out of the palace to inspect work, there will be a link called incense bathing, which shows how much people attach importance to bathing.
Modern people almost every home has a separate bathroom in which the shower is generally installed, the rich house area is even the whole bathtub, the average person takes a bath once or twice a week, and people who prefer to clean wash once a day, it can be said that it is very convenient and fast to wash at home.
If you can take a bath at home, why do so many people build a bathing center? This is nothing more than two points, one is that people can go to the bathing center to take a bath and enjoy relaxation in the large bath, and the other key point is that after bathing, people can help you rub off the dirt on your body in all directions, which is not possible at home.
From another point of view, people spend money to go to the bathing center not only to clean their bodies, but also to relax their minds and enjoy the calm and peaceful atmosphere, watching other people's grandparents and grandchildren go to the big pool together, the old people sit there comfortably squinting, and the children are happily playing in the water, this peaceful scene can make people feel calm.
But why has the number of people in the bathing center suddenly dropped in the past two years, and almost no one has gone?
02
The epidemic is at everyone's risk
On the surface, the most intuitive reason is the "epidemic", and it is precisely because of this reason that the economy of all walks of life has plummeted, including the "bathing center".
Since the outbreak of the disaster in 2020, there have been outbreaks around the world, and the virus has spread rapidly and quickly swept through the region, and it is unknown how many people have died due to the new coronavirus, and the state has been forced to implement a series of restrictive measures to protect the safety of people.
For example, if there is a case near a street in a certain area, then all the surrounding communities have to be locked down to prevent the spread of the virus, and a nucleic acid test will be conducted every few days.
The epidemic has had a profound impact on the lives of people around the world, and people have begun to subconsciously stay away from densely populated places and begin to consciously wear masks to protect themselves.
The major industries that were originally forced to close their doors due to the epidemic finally waited for the epidemic to allow people to go out and move around freely, ready to make some money to make up for the shortfall, but the reality hit them with a hammer.
People no longer like to get together and no longer like to crowd to crowded places, those places that sing, bathe, and eat have a new height of customer flow, and during the epidemic, there are only pants left, and now there is no one to consume, which makes many domestic leisure industries close down.
Bathing centers are no exception, and although people have not given up the good Xi of bathing, people choose to stay away from bathing centers that are a mixed bag.
03
The economy is in a downturn, and people have no money in their pockets
The most direct manifestation of the outbreak of the epidemic is the panic of people, and the impact of the epidemic is even more serious, the outbreak of the epidemic has not only affected people's lives, but also caused a heavy blow to the global economy, affecting all industries.
Although various countries have gradually opened up since this year, the economy has not recovered so quickly, and it can be seen from many aspects that people's hard times are coming.
The most intuitive manifestation of the economic downturn is the surge in the number of unemployed, presumably this year, many people often see on the Internet or TV, major companies have carried out layoffs, and even some schools directly opened a lot of personnel, and some companies even directly opened a lot of old employees with high technical strength.
Many people will wonder if the layoffs of major companies are not reducing the company's labor force? If there is a lack of labor, how can the company make money? What kind of project do you want to do, and if you find that the talents have been opened, is it difficult to recruit workers now?
In fact, it's not that the company doesn't want to do it or the company wants to open these people, the most important thing is that the economy is in a downturn, which has brought a lot of impact to all walks of life, many construction sites are suspended, and the rigid things that the society can provide are gradually decreasing, and people's incomes are declining, and the decline in purchasing power has led to a sharp decline in the turnover of major companies, and the company has no money and has no choice but to save money.
In this cycle, more and more people are cleaner than their faces in their pockets, and then look at the savings in hand are only enough for themselves to live for a month.
People are forced to consider whether to buy this, whether to go to the "bathing center" to consume, the answer is obvious, instead of going to the bathing center to rub the back and take a bath, it is better to wash directly at home to save money and do more meaningful things.
As a result, there are many people who think this way, and bathing centers are naturally rarely patronized, and if you want to improve the current situation, it is estimated that you will have to wait until the economy recovers and the number of unemployed people decreases.
And no one goes to the bath center, naturally there is not much receivable, and if there is no receivable, the maintenance of various places in the bathhouse will be reduced, such as broken steps, such as how much time the bathhouse water is changed, and some bathhouses will find that there are a lot of dirty things in the bathhouse water, and they will no longer be in the body, let alone continue to wash.
If something goes wrong in an unhygienic environment, it won't be worth the loss.
04
The choice is to increase the value for money
The most competent reason for not going to the bathing center is the epidemic and people's lack of money in their pockets, and there are many small reasons that cannot be ignored, that is, the cost performance, whether to go to the bathing center.
For modern people, bathing is to spend money to enjoy it, enjoy the comfort of hot springs, and enjoy the service treatment of the emperor, but what is the truth?
The environment of the bathing center is constantly deteriorating, and many decorations are outdated, and there are a lot of water stains and stains on the ground or wall, and people feel that they spend nearly 100 yuan to relax, but the surrounding environment makes customers feel very nervous and difficult to accept.
Not only that, the service attitude of many bathing centers has also deteriorated with the decline of income, and bathing centers are a service company that needs to be recognized by the public, and their service attitude determines whether customers are willing to spend money and determines how far the company can go in the future.
But many bathing centers provide services for people with a very perfunctory attitude, for example, like to rub a back, the back master will ask you if you want to rub some mud treasure or some milk and salt?
If all this is rejected, many masters may not look good, and their expressions towards customers will no longer be so natural, and they will continue to rub their backs, and only they know if they don't care.
What is the biggest difference between the "bathing center" and the public bathhouse? The difference is that the price of the bathing center is much higher than the price of the bathhouse, many people may think that the bathhouse is for ordinary people to squeeze, and the bathing center is to serve those who have and people with better service, and it is this kind of thinking that allows the people in the bathing center to see the opportunity to make money.
The price of bathing centers across the country is very different, but it is not very cheap, if the service and environment can keep up, it is good to say, but many bathing centers are expensive, the quality is not good, the service is not thoughtful, how can not be linked to the value for money.
And modern people have made changes in the traditional sense of "one-stop" service has been split into a lot, for example, many people like to take fish baths, some people specialize in opening a fish bath shop, some people like to pinch their feet and like to massage their backs, then some people set up a "master" massage and pinch foot shop.
All kinds of services have been snatched away by other more powerful stores, leaving only bathing and back rubbing in the bathing center, which can actually be moved at home.
Considering the cost performance, people naturally choose to take a bath at home, or spend money to get the service they want, so the reputation of the bathing center has naturally plummeted.
However, there are no absolutes, and many bathing centers are aware of the seriousness of the problem and are actively enhancing their services, so that despite the modern economic downturn, these stores are still hot.
05
epilogue
Although the economy is sluggish due to the epidemic, the country is already helping the economy recover, and life will only get better and better in the future.
At that time, the bathing center will be a rare place for leisure and entertainment, so no one goes now does not mean that it will be the case in the future, as long as the major bathing centers actively improve the internal facilities, improve the quality of service to people, then the passenger flow will naturally rise.