When buying down jackets, many people only recognize the brand to look at the price, thinking that "big brands are guaranteed, expensive and expensive", is this really the case?
In fact, many big brands of down jackets are just listening to foreign atmosphere, in fact, all are proper "IQ tax", specifically pit us Chinese, many people have been cut leeks and help the number of money!
In order to let everyone buy down jackets rationally, the following 3 brands of down jackets should be bought carefully, which is really tricky~
3 down jacket brands of "IQ Tax, Taikeng People":
01、Canada Goose加拿大鹅
When it comes to Canada goose, many people have a lot of awe for it, but in recent years, its popularity has declined, and more and more people have abandoned it.
From the point of view of configuration, the name has "goose" in it, but 90% of down jackets are filled with duck down, and the price is very expensive. Five or six thousand for ordinary models, and even tens of thousands of yuan, the brand premium is far greater than the cost price.
If it is "genuine", then consumers will be willing to pay. However, the negative news of the Canada goose down jacket continues one after another, and there are even people who spend 9,500 yuan to buy the Canada goose suspected to be a "defective product", the thread is exposed, and the workmanship is very rough!
Many people like Canada goose, and more people pay for its style design, but after a long time, you will find that it is the same style every year, but the color is changed, and people wearing geese on the street can't tell the real from the fake.
Never discounted, annual price increases...... If it's just to satisfy your vanity about the brand, it's really not recommended to buy a goose!
02、The North Face北面
To the north, the "Internet celebrity down jacket brand" at the same level as Canada Goose has a basic price of about 2,000, and there are many different versions and different branches to choose from, which is quite comprehensive.
It is equipped with goose down filling, 800 fill power, good warmth, and Gore-Tex technology, which has excellent waterproof effect, which can be said to be affordable, stylish and professionally equipped.
However, the down jacket in the north is so popular that the "comprehensive north era" even made it a student uniform.
It is also in this environment that a lot of merchants selling Fake have emerged on the market, specializing in copycat versions of northern down jackets, and it is easy to buy fakes if you are not careful, and you still have to pay IQ tax.
03、SKYPEOPLE天空人
SKYPEOPLE, as a domestic brand that was only established in 2022, has been on the hot search several times this winter, if nothing else, precisely because of the "high price".
Although the 7,000 yuan down jacket has been taken off the shelves, the 6,800/5,800/4,800 yuan down jacket is still a bit expensive, and many consumers are discouraged when they see the price.
Looking at the configuration, the official claims: "Light and warm bullet trinity", "full pound and two", "workmanship, fabric, and filling degree are not inferior to international brands such as Big Goose and Moncler", which is indeed a bit of strength.
However, if the price can be lowered, I believe that there are still many people who are willing to pay, after all, the price of several thousand is indeed a bit expensive~
3 domestic down jacket brands that are "cost-effective and do not cheat people":
(1) Kellerstone
Kaile Stone suffers from being too low-key, never hype, and does not advertise, so that many people have never heard of this domestic brand with professional configuration.
The configuration is benchmarked against Archaeopteryx, but the price is only one-fifth of that of Canada goose, Kaile Stone is known as "China's first outdoor brand", and the outdoor down jacket is also very warm to wear in extremely cold areas.
Self-developed waterproof and moisture-permeable fabrics and wear-resistant tear-resistant fabrics, equipped with heat reflection heat energy technology, hang many internationally renowned outdoor down jackets.
(2) Camels
Taking advantage of the popularity of the jacket, the camel's down jacket also became popular. The version and color scheme are very similar to the down jacket in the north, but the price is very affordable, only four or five hundred yuan.
The configuration is not sloppy at all, ENFO-MIRROR thermal reflection technology, long-lasting temperature locking, ENFO-DWR technology surface, water repellency and long-lasting dryness, four-layer velvet locking process, no fleece, more warm.
In short, the camel down jacket is not inferior to the international brands such as Canada Goose and North Face from a professional or fashion point of view.
(3) Fly in the snow
Flying in the Snow is a brand of Bosideng, but the price is much cheaper than Bosideng's down jackets, two or three hundred cheaper, and only a little more than a thousand dollars.
Snow Fly focuses on youthful design and is good at creating co-branded IP, such as down jackets of China Aerospace Culture, PAC-MAN, Li Chen and other co-branded cooperation series, with lightweight version and fashionable design, which is very in line with the aesthetic taste of young people.
Summary at the end of the article:
The down jacket is just a piece of clothing used to keep warm in winter, and it does not need a big brand or a very expensive price to support face, the key is to be cost-effective and hardcore. Those brands that only cut leeks should be cautious, and domestic down jacket brands with affordable prices and warm and fashionable can be assured to enter!
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