One stone stirs up a thousand waves!
Dongfang Selection's "Little Composition" incident intensified, and I thought that after Yu Hongmin and Dongfang Xiaosun came forward to apologize, the matter would be settled.
Unexpectedly, Dongfang Selection was directly off the air for a day, and there were many actions on this day, and netizens shouted: It turns out that this is just the beginning.
From Dong Yuhui's disappearance in the live broadcast room, to the new Oriental poster Dong Yuhui suddenly disappeared, and finally Tianquan angrily scolded consumers at night......
The incident seems to have reached a state where it is about to get out of control.
However, Yu Hongmin is a person who has done big things after all, and he did three big things in the day when the broadcast was stopped:
The first thing: CEO Dongfang Xiaosun was dismissed
Regarding the controversy over Dongfang Xiaosun, an employee who once worked in New Oriental publicly supported Dong Yuhui.
Originally, his experience was the same as Dong Yuhui's, he was the first in everything, but unfortunately he was beaten mercilessly: You left New Oriental, and you are nothing!
In addition, it also expounded on the various nots of Dongfang Xiaosun.
Such rumors even appeared in the live broadcast room, Dongfang Xiaosun once publicly stated: Dong Yuhui's fire is just a flash in the pan!
Dong Yuhui hurried to round the field: I cherish this job very much!
The second case: Tianquan was banned for three months
The third thing: re-release the blacklist in the live broadcast room and unban the blocked fans again, which obviously expresses an attitude towards fans.
What is the current situation, the key is how to choose Dong Yuhui?
Dong Yuhui is at the heart of this incident, but there is one thing that is very unusual:
- After Dong Yuhui disappeared in the live broadcast room, the data of bringing goods on the 14th and 15th was very high, basically exceeding more than 70 million, and the number of live online broadcasts also hit a new high!
Such an incident is not just a coincidence, everyone must remember that when Li Jiaqi had a crisis, there seemed to be similar data, and there is a good saying: black and red are also red.
It seems to be an internal dispute, but in this process, it is Dongfang Selection that is directly damaged.
- not only harmed Dongfang Xiaosun, but also damaged Dong Yuhui, they were the main body of this incident, but their competitors, who were all watching the fire from the other side and became the biggest profiteers.
This is actually a problem that will be encountered in the development process of an enterprise, as a management company for many years, Yu Hongmin, starting from the company's own considerations, weighing the pros and cons, only made a few series of actions.
In the past, New Oriental was an old education company, but now it has quickly developed into a model that uses live broadcast platforms to combine Internet celebrities and product lines.
On the one hand, there is "the rapid development of Dongfang Selection", and on the other hand, "their management is a little out of touch", some people compare it to a big-headed doll, the mind is advanced, but the body has not kept up.
In addition, there seems to be a disagreement within the company:
- During Tianquan's live broadcast, the anchor and assistant broadcaster next to him did not remind everyone of the words they said, giving everyone the impression that everyone had some kind of mood swings.
How to face this crisis together has become the most important thing for Dongfang Selection to do.
After the Dong Yuhui incident, some netizens said that they had seen unloading the mill and killing donkeys before, but they didn't expect them to be even more powerful and kill Maxima.
Dongfang Selection can have this year's glory, Dong Yuhui contributed at least half, and Dongfang Xiaosun is still at the high point of the company's market value, cashing out 200 million!
After the incident, many other companies threw olive branches to Dong Yuhui.
- It is rumored that Dong Yuhui's remuneration should be more than 10 million, but whether it is real money, options and equity, etc., is not clear to the outside world.
- It is undeniable that Dong Yuhui is indeed the most valuable one, and he must talk about the conditions when he comes back;
- And Dong Yuhui, where does he think the value is, is he coming back to be an anchor, or doing something more meaningful?
Obviously, at this juncture, Dongfang Selection and Dong Yuhui can't wait, they must stop losses at this time, otherwise the future of Dong Yuhui and Dongfang Selection is very worrying.
Before Dong Yuhui returns, Dongfang Selection still needs to consider the following three things:
(1) The internal incentive mechanism must be changed, for example, Dong Yuhui's status must be recognized, in the face of such a high-traffic anchor, he gets a higher salary, and he deserves it.
(2) Is enterprise management in accordance with the positioning of the live broadcast company, or according to the positioning of the previous New Oriental enterprise?
Is it the marginalization of management, or the marginalization of the top streamers?
This is a new issue that established companies have to face, and there is such a dissonance, and it is clear that the company has not fully adapted to such a new track.
(3) Is the swing in the business model mainly based on the creation of self-products, or the main focus on live streaming?
Dongfang Selection, at the beginning, was just Yu Hongmin's personal account, with only hundreds of thousands of fans, and then slowly did it, with today's brilliance, not only Dong Yuhui, but also the contribution of each anchor should be worthy of recognition.
#文章首发挑战赛#