The recent escalation of internal disputes in Oriental Selection has affected many senior executives. On December 16, Dongfang Selection announced that CEO Sun Dongxu was dismissed, and Chairman Yu Minhong temporarily served as CEO. Many fans did not calm down because of this, and the comment area chanted "When will Dong Yuhui come back for the live broadcast", and more internal employees broke the news, revealing more shocking insiders.
The chairman personally took over, and the high-level personnel earthquake has not stopped
On December 16, Dongfang's official Douyin account issued a personnel adjustment announcement, with Chairman Yu Minhong concurrently serving as CEO, and Sun Dongxu no longer serving as executive director and CEO. In the eyes of the outside world, this appointment and dismissal seems to mark the subsidence of the turmoil and the re-consolidation of the core of power.
But that's not the case in the comments section. A large number of fans questioned the announcement "no official seal and lack of formality", and shouted "when will Dong Yuhui come back for live broadcast". Some fans also directly said, "Even if Dong Yuhui comes back, I won't pay attention to Dongfang Selection anymore."
According to the data, the number of fans in Dongfang Selection's Douyin live broadcast room has plummeted from 31 million at the beginning of the turmoil to 28 million, with a loss of more than 3 million fans. On the other hand, the number of followers of Dong Yuhui's personal account has surged from 13 million to 17 million. For a time, Dongfang Selection's personnel adjustment measures did not receive the expected results.
Insider exposure: The data of buying fans was fake, and the anchor was forced to endorse
After the turmoil appeared, people who claimed to be "internal employees" continued to break the news. The two most sensational insiders include: Dongfang Selection has hundreds of millions of yuan in fan buying data fraud; The company mandated anchors to endorse products, and some anchors chose to leave because of this.
The revelations of the fake fans have yet to be verified, but there are clear signs that the anchor is forced to endorse. According to public information, a number of first-line anchors selected by Dongfang have recently appeared frequently in the endorsement and promotion of a brand, which is obviously a commercial mutual blowing behavior arranged by the company.
According to an Oriental employee who did not want to be named, the anchors were arranged to endorse not out of their own volition. The company's executives issued endorsement tasks and asked the anchor to complete them. This made many anchors quite distressed, and some chose to leave Dongfang Audition. "Some anchors complained to us privately about this kind of forced endorsement, which felt very boring and violated the anchor's personal wishes. The employee said.
Zoomed in, individual cases portend deeper problems
Coincidentally, the Internet giant Baidu has also reported a similar storm recently. Zhu Jun, a senior executive in the product department, was ousted after a controversy over product promotion. Baidu's CEO, Robin Li, had to issue a 5,000-word internal letter admitting the company's existence (bureaucracy).
In fact, whether it is Dongfang Selection or Baidu, individual cases reflect the common problems of Internet enterprises developing to a certain stage: the spread of bureaucratic atmosphere, the prevalence of nepotism, and the tendency of conservative decision-making.
The root cause of these problems lies in the imperfection of the corporate governance structure, and it is difficult to form a scientific and effective mechanism of checks and balances of power. Problems can easily arise in the decision-making process: subordinates choose to cater to their superiors' preferences rather than provide neutral advice. In the long run, it's easy for executives to get caught up in a "power labyrinth."
Dongfang and Baidu are just cases. Looking at the entire Internet industry, the imbalance of the governance structure has become a weakness in the development of the industry. This indicates that China's Internet enterprises are at an important juncture in the transformation from barbaric growth to standardized development. Rectifying corporate governance and improving the distribution of rights and responsibilities will be the next important topics.