China Fund News Chenxi comprehensive arrangement
Yu Minhong's "choose one of the two" is finally here!
On the morning of December 16, the entry #Oriental Selection Sun Dongxu was dismissed# quickly topped the Weibo hot search list, and the topic exploded all over the Internet.
On the same day, the @东方甄选在抖音账号发布人事任免通知: The board of directors of Oriental Selection decided that Chairman Yu Minhong concurrently served as the CEO of Oriental Selection, and dismissed Sun Dongxu as executive director and CEO of Oriental Selection, effective immediately.
The news also appeared on the Douyin hot list at the same time, and currently ranks second.
Fund Jun will take you to review the previous situation again-
On December 8, Oriental Selection opened a three-day "Jilin Tour". Under the Dongfang Selection of a "Trip to Jilin" video, the editor pinned a comment on the answer of "Who is the promotional copywriter", saying that "every time a small composition is made, the anchor is in front of the camera, and behind it is the copywriting creation team, the shooting team, and the editing team. ”
This reply immediately aroused the dissatisfaction of some of Dong Yuhui's fans. Some fans believe that this is a kind of "backstab" to Dong Yuhui, denying his contribution to Dongfang Selection. On December 11, a large number of fans staged the "Dong Yuhui Guardian Station" and went to other live broadcast rooms of Gaotu Jiapin to "report" and express their dissatisfaction with practical actions.
On the evening of December 12, Sun Dongxu, CEO of Oriental Selection, responded to the "small composition" incident in the live broadcast. During the live broadcast, Sun Dongxu's remarks such as "smashing his mobile phone", "Dongfang Selection rejects the fan circle culture" and revealing Dong Yuhui's income and salary once again caused public opinion to ferment.
In the early morning of December 13, Dong Yuhui posted a long article in response to the "small composition" incident. He said that the idea of the editor of the "small composition" in Jilin Field was different from his beginning, but it was very good, so it basically did not change. Dong Yuhui said that the copywriting he recorded would be taken seriously. Dong Yuhui also emphasized that he opposes the culture of the fan circle, and also opposes stigmatizing anyone in the name of "fan circle".
After the "small composition turmoil", Dong Yuhui's social media page has changed his signature. Previously, Dong Yuhui's personal signature was "I used to be a teacher, and now I am a salesperson", but now it has been changed to "Don't will, don't must, don't be solid, don't be me".
After that, the pressure was on Yu Minhong. On December 14, Yu Minhong released a video statement in response to the recent small essay controversy. Yu Minhong criticized the editor's behavior and Sun Dongxu's improper behavior on Dong Yuhui's salary, and said that he did not think that Dongfang Selection was a fan circle culture, and he resolutely resisted the fan circle culture.
Yu Minhong called on fans to speak rationally, and hoped that everyone would look at the ups and downs of Dongfang Selection in the development process in a more tolerant way. Finally, Yu Minhong said that all kinds of rational suggestions and criticisms are welcome. "As a patriarch, I try to treat every member of the company fairly, Xi learn from them, and help them grow. ”
Also on December 14, a self-media account sent a message saying that a chat record leaked from Dongfang Selection showed that Yu Minhong is currently facing the situation of choosing between protecting CEO Sun Dongxu or anchor Dong Yuhui.
Yu Minhong once denied this rumor and said, "It's okay, it's not so serious." Sun Dongxu also said, "This is a rumor, there is no such thing." Dong Yuhui said that it was inconvenient to respond.
At the same time, on December 14, Dongfang Selection released a live broadcast promotional poster for the selection of brands from the 15th to the 17th, and Dong Yuhui was not among them.
Also on December 14, Sun Dongxu released an apology video, apologizing to netizens and Dong Yuhui for his previous demeanor in the live broadcast, the mobile phone fell to the table during the meeting, and the announcement of Dong Yuhui's salary in the video.
The following is Sun Dongxu's apology:
The day before yesterday, when I explained the Dongfang selection issue live, I was a little aggressive in terms of demeanor, tone, and expression, and the action of putting the mobile phone on the table also looked like I had fallen. This kind of appearance is very ungraceful and magnanimous, which makes the majority of netizens mistakenly think that it is a very disrespectful and rude behavior. Even though my movements were stiff and out of control due to my inner anxiety due to the lack of rest for several days in a row, this is not a reason, and I sincerely apologize here. Please believe that I did not mean it, and I will seriously correct it in the future.
In addition, I would like to apologize to everyone and Yuhui for such an unprofessional act as mentioning Yuhui's salary. At the same time, I said that Dongfang Selection rejects the fan circle culture, not that the fans of Dongfang Selection are fan circles, but I really don't want the irrationality of a few people to lead the rhythm and affect the healthy environment of Dongfang Selection. I apologize if my remarks have caused misunderstanding.
Netizen fans are our food and clothing parents, and we must work harder to provide better services for everyone. I will always warn and warn myself, strive to improve my pattern and mind, make myself a qualified manager, and live up to everyone's love and tolerance.
In the early morning of December 16th, Dongfang Selection's official Douyin account updated its profile, announcing that it would be temporarily suspended that day: "I have thought about it behind closed doors, please criticize! The broadcast will start on time on December 17th, thank you for your love and tolerance!"
Will Dong Yuhui leave?
This public opinion turmoil has dealt a significant blow to the number of fans of Dongfang Selection. As of noon on December 16, the number of followers of Dongfang Selection's Douyin account dropped to 28.702 million, compared with 31.16 million on December 9.
In addition, for Dong Yuhui's follow-up development, fans and the market also pay close attention. Whether it is intentional poaching or "rubbing hot spots", many big Vs and popular platforms have recently expressed their yearning for Dong Yuhui.
Previously, it was rumored in the market that Gaotu intended to poach Dong Yuhui. On December 15, Chen Xiangdong, the founder, chairman and CEO of Gaotu, said in an interview that he would not take the initiative to dig Dong Yuhui, and thought that Dong Yuhui would not come out to start a business.
"I have worked in New Oriental for more than 14 years and have a lot of affection for New Oriental. He said that Dong Yuhui is a rare person, and it can even be said that he has created a company, but taking the initiative to dig Dong Yuhui at the moment is "not something that people do", unless Dong Yuhui leaves by himself.
On the evening of December 15, a screenshot circulated on the Internet showed that Liu Qiangdong's vice president of human resources had gone to Shaanxi to recruit Dong Yuhui with Liu Qiangdong's autograph, and the talks went smoothly, and it was very likely that he would go to JD.com. JD.com has not responded to the incident. In response to the rumor, Dong Yuhui said: "It's not true, and I haven't contacted any company at present."
In addition, Luo Yonghao, another head anchor in the live broadcast industry and a former employee of New Oriental, also claimed, "If Mr. Dong Yuhui himself wants to start a business, I am willing to save a bureau with some friends who do investment and business to support him to start a business smoothly." ”
On the evening of December 15th, Luo Yonghao was asked about the rumors that Dong Yuhui joined Jingdong in the live broadcast room of making a friend, Luo Yonghao said that he had not asked for verification, but as far as he knew, the giants of e-commerce were trying to contact.
Luo Yonghao said that not only for a certain company, Dong Yuhui is irreplaceable for the entire Chinese live broadcast e-commerce industry, "In a country with a population of 1.4 billion, there will be no more than 5 people who can do Xiao Dong and create its value, so you just say you don't want it anywhere."
Luo Yonghao said that Dong Yuhui's value was seriously underestimated, and he didn't come out to say a bad word to this day, "I would never be able to do it at his age, and I admire this young man very much." ”
Editor: Xiao Mo
Review: Muyu