Fujian Daily, New Fujian Client December 16 (Reporter Lin Peng) Rosewood is fragrant, and the industry event will be held. On the morning of December 16, the opening ceremony of the 11th China (Xianyou) Mahogany Furniture Boutique Expo and the Inaugural Conference of the International Furniture Brand Center (hereinafter referred to as the "Red Expo") in 2023 was grandly opened in Xianyou County, the "World Capital of Chinese Classical Furniture".
Liu Pingping, Chairman of the China Brand Construction Promotion Association, Chairman of the Advisory Group of the International Organization for Standardization Brand Evaluation Technical Committee, and former Director of the National Standards Committee, Yang Zhiming, Special Researcher of the Counselor's Office of the State Council, President of the China Labor Society, Chairman of the China Furniture Brand Cluster, Former Deputy Secretary of the Party Group and Vice Minister of the Ministry of Human Resources and Social Security, Lin Xuyang, Deputy Secretary of the Putian Municipal Party Committee and Mayor, Xu Xiangnan, Deputy Secretary of the Party Committee of the China Light Industry Federation and Chairman of the China Furniture Association, Member of the Standing Committee of the Provincial People's Congress, Ruan Jun, leader of the special leading group for the development of the arts and crafts industry and investment promotion work, Zhi Yilong, director of the Expert Committee of the Fujian Brand Construction Promotion Association and former director of the Fujian Entry-Exit Inspection and Quarantine Bureau, Lin Yang, deputy director of the Expert Committee of the Fujian Brand Construction Promotion Association and former deputy inspector of the Fujian Provincial Bureau of Quality and Technical Supervision, deputy director of the Expert Committee of the Fujian Brand Construction Promotion Association, vice chairman of the ceramic brand cluster, Li Jiping, former vice chairman of the Quanzhou CPPCC, Gong Gaojian, second-level inspector of the Propaganda Department of the Provincial Party Committee, Wang Zhijie, vice president of the China Arts and Crafts Association, Lin Shaowen, vice mayor, Wu Jinsong, president of the mahogany branch of the China Forest Products and Crafts Association, Wu Wenen, secretary of the Xianyou County Party Committee, Chen Zhiting, deputy secretary of the county party committee and county magistrate, attended the meeting.
This year's Red Expo is jointly sponsored by the China Furniture Association and the China Arts and Crafts Association, with the theme of "Cross-border Alliance and Integrated Development", through the cross-border and cross-regional joint exhibitions between Xianzuo and ceramics, white tea, incense, oil painting and other industries, expand multiple channels, promote cross-industry alliances, promote the integrated development of "Xianzuo Industry +", and create an industrial brand IP that lays a foundation of "good mahogany in Xianyou".
Chen Zhiting pointed out in his speech that the county party committee and county government have always taken the "Xianzuo" arts and crafts industry as a characteristic industry and a rich industry to fully support, and "Xianzuo" has become the most distinctive impression of Xianyou, Xianyou characteristics, and Xianyou brand. We look forward to taking this event as an opportunity to work with all merchants to depict a magnificent vision of win-win cooperation in this hot land. Our county will combine the theme education to optimize the environment in an all-round way, provide good services in the whole chain, and provide guarantees for all elements.
At the opening ceremony, the award ceremony of the 10th (2023) Fujian Cultural and Creative Award Xianyou Cultural and Creative Design Competition was held, and the participating leaders awarded 1 gold award, 2 silver awards, and 3 bronze awards in each of the three categories of "Xianyou City IP Image Design", "Chinese Furniture Single Product Design" and "Fu Culture, Xiangong Kaiwu Cultural and Creative Gifts", as well as 10 excellence awards for "Chinese Furniture Single Product Design" and "Fu Culture, Xiangong Kaiwu Cultural and Creative Gifts".
At the same time, the gold, silver and bronze medals of the 6th "Xianyi Cup" Handmade Woodworking Vocational Skills Competition in Fujian Province were awarded, as well as 7 winning awards.
A signing ceremony was also held at the scene. In order to build the Xianzuo brand system of "regional brand + corporate brand + product brand" and make every effort to enhance the creation of Xianzuo brand IP, China National Brand Network signed a cooperation agreement with the Xianyou County People's Government on the "International Furniture Brand Center" project.
At the signing ceremony of bank-enterprise cooperation, Xianyou Branch of Xiamen Bank and Xianyou Branch of Haixia Bank signed contracts with Fujian Classical Craft Furniture Association and Fujian Mahogany Arts and Crafts Association respectively, and the two banks provided intentional on-balance sheet and off-balance sheet credit of not less than 500 million yuan to their member enterprises to support Xianzuo enterprises to become better and stronger.
The group standard of "International Furniture Brand Evaluation" was released, and the two projects of "National Mahogany Products Digital Registration and Quality Traceability Project" and "Property Rights Exchange Serving the Development of Mahogany Industry" were promoted.
The leaders at the meeting jointly pressed the starting column to announce the opening of the 11th China (Xianyou) Mahogany Furniture Boutique Expo and the inaugural meeting of the International Furniture Brand Center in 2023.
In addition to the opening ceremony, this year's Red Expo also held the joint development of cross-border alliances and the promotion of China (Xianyou) mahogany to the world exchange meeting, cross-border integration theme exhibition, 100 Internet celebrities (talents) into 100 enterprises to sell thousands of products, "China Xianzuo Red Expo" short video challenge, Xianzuo handicraft manufacturers alliance inauguration ceremony, etc., rich in content and highlights. Specifically, there are three highlights:
First, the scale is magnificent. The exhibition covers an area of more than 200,000 square meters, with Hall 2 of China Classical Craft Expo City as the main venue, and has 6 sub-venues: Strait Art Sculpture Tourism City, Sanfu Art Museum, China Xianyou Mahogany Sharing and Trading Center, Universal Craft City, Xianyou International Oil Painting City, and China Xiangbo Garden.
The second is a cross-border joint exhibition. At the cross-border integration theme exhibition, Xianzuo furniture will be unveiled with Dehua ceramics, Wuyi Mountain rock tea, Jianyang Xiaobai tea, Jianzhan, incense, oil paintings, etc., to create a unique and culturally rich immersive experience space such as tea space and incense space, with more than 3,000 exhibits, full of creativity and beautiful things, presenting an artistic feast for everyone.
Third, guests gathered. A total of about 500 people were invited to participate in the exhibition, including industry masters, experts and scholars, representatives of national mahogany furniture dealers and raw material suppliers, associations and enterprise representatives from Zhongshan, Dongyang and other mahogany producing areas, relevant leaders and enterprise representatives from Wuyishan, Dehua and Jianyang, presidents of Puxian Chamber of Commerce and representatives of local leading enterprises. At the same time, this year's Red Expo was broadcast live online and offline, and hundreds of Internet celebrities (talents) broadcast live and broadcast on major platforms such as Douyin, JD.com, and Kuaishou.
It is reported that Xianyou enjoys many reputations such as "the world's capital of Chinese classical furniture" and "the capital of Chinese classical craft furniture". There are more than 2,200 cultural enterprises in the county, such as classical craft furniture, "six series and six carvings", antiques, cloth art, Chinese painting, oil painting, etc., including 133 cultural enterprises above designated size, employing nearly 200,000 people, and the output value of the industry in 2022 will be 61 billion yuan, and the output value of enterprises above the designated size will be 35.97 billion yuan. Xianzuo and Jingzuo, Suzuo, Guangzuo are known as the four major schools of classical furniture, and classical craft furniture accounts for more than 70% of the national high-end market share and about 25% of the national public market share. The annual output value of the oil painting industry is nearly 3 billion yuan, which is the three major oil painting production bases in the country, the annual output value of the incense culture industry is nearly 8 billion yuan, and it is the largest distribution center of sandalwood in the country, and the small handicraft market is the largest and most complete in the country.
Source: Fujian Daily client