Jining News Network News On December 16, Beijing time, @东方甄选 issued a notice of personnel appointment and dismissal on the Douyin account:
The board of directors of Oriental Selection decided that Chairman Yu Minhong concurrently served as CEO of Oriental Selection, and dismissed Sun Dongxu as executive director and CEO of Oriental Selection, effective immediately.
Oriental Selection
December 16, 2023
Previously
Oriental selection's "small composition" turmoil
Growing
In the early hours of December 16
Dongfang Selection's official Douyin account updated its signature
said that the live broadcast was suspended on the 16th, "thinking about it behind closed doors"
Prior to this, Dongfang Selection anchor Tianquan slammed his mobile phone in the live broadcast on the evening of the 15th, causing controversy, and lost 700,000 fans in 4 hours of live broadcast. On the 14th, Dong Yuhui did not appear on the promotional poster released by Dongfang Selection. It is reported that Dong Yuhui is still working for Dongfang's selection, but it should not be broadcast in the near future.
▲Dongfang Selection's official account on Douyin updated its signature, saying that the live broadcast would be suspended on December 16.
Recently, the "small composition" incident between Dong Yuhui and Dongfang Selection has continued to ferment. On the 14th, Yu Minhong, founder of New Oriental, and Sun Dongxu, CEO of Oriental Selection, successively issued apology statements on the cause of the "small composition" incident.
On the 14th, Dong Yuhui did not appear on the promotional poster released by Dongfang Selection. On the 15th, the relevant person in charge of Dongfang Selection said that on the 14th, Dongfang Selection's Douyin sales exceeded 62 million yuan, setting a record for daily sales.
However, on the evening of December 15, Tianquan, the anchor of the Dongfang Selection live broadcast room, imitated CEO Sun Dongxu in the live broadcast and dropped his mobile phone and made "fan" remarks, which caused controversy.
"Netizens are very cultured, the imagination and creativity of netizens are much higher than we imagined, we have set up so many blocking words, and we can also change the law. Admire, really admire. It's all here, you use the three coupons before you get blocked. A lot of our stuff is sold at a discount, and if we break down, we will buy it. If you want to break down the Oriental selection, it's very simple, just crazy to buy those 10 yuan coupons for eggs, balat and jelly oranges, etc., win-win. If you pay a bill before you are closed and blocked by us, it is equivalent to causing us double the damage. This remark caused fans to shut down Dongfang Selection, and his account lost 700,000 fans in the 4 hours of live broadcast.
As of 9 o'clock this morning, the number of fans of the "Oriental Selection" Douyin account was 29.064 million, compared with 31.16 million on December 9, and more than 2.1 million followers were lost. At the same time, the number of fans of Dong Yuhui's Douyin account continued to grow, and as of 9 o'clock, the total number of fans exceeded 16.792 million, compared with the number of fans of 13.01 million on December 9, and the number of fans has increased by more than 3 million in the past week.
In the early morning of the 16th, the official account of Dongfang Selection Douyin changed its signature: "Today is temporarily suspended, I have thought about it behind closed doors, please criticize! ”
Source: Comprehensive Southern Metropolis Daily