Dongfang Selection Official Announcement: Stop broadcasting for a day, think about it behind closed doors! Yu Minhong led the team to review
Edited by: Du Yu
Recently, the matter of "Dong Yuhui's small composition" has attracted the attention of netizens, and related topics have been on the hot search many times.
In just a few days, the share price of Oriental Selection fell sharply, and the stock price fell by more than 25% in 4 days, as of the close of trading on December 15, Oriental Selection (HK1797) was reported at HK$26.25, down 5.58% on the day, with a market value of HK$26.64 billion.
As of now, the number of fans in the Dongfang Selection Douyin live broadcast room is 29.208 million, a decrease of 1.95 million compared with 31.16 million on December 9.
Dongfang Selection responded to the reporter of "Daily Economic News" on December 15, saying that the recent outbreak of public opinion has exposed the conflict between Dongfang Selection's two models: the Internet celebrity model and the product route. Sticking to the product route is undoubtedly the best choice for Dongfang Selection to respond to doubts.
Why can a short "small composition" cause such a big storm?
It is understood that the Dongfang Selection "Small Composition" incident originated from the "Jilin Tour" that opened on December 5, and Dong Yuhui's copywriting in the live broadcast was praised by netizens. On December 6, some netizens asked who did it, and the account's "editor" responded: "Every time a small composition is made, the anchor is in front of the camera, and behind it are the friends of the copywriting team, shooting team, and editing team. ”
The response caused dissatisfaction among Dong Yuhui's fans, and some netizens said: "Yu Minhong said that the Shanxi essay was written by Dong Yuhui." After that, many topics such as "Dong Yuhui's small composition", "Dongfang Selection CEO said that Dong Yuhui's annual salary is more than 10 million", "Dong Yuhui responds to the small composition incident again" and other topics also appeared on Weibo hot searches.
On December 14, Yu Minhong and Sun Dongxu apologized one after another. The former apologized to Dong Yuhui, saying that the editor's approach lacked professionalism and that there were big loopholes in the company's management; the latter also apologized for his "aggressive" demeanor and remarks mentioning Dong Yuhui's salary in his previous response, "Netizens and fans are our food and clothing."
Image source: Video screenshot
On the evening of December 12, Sun Dongxu, CEO of Oriental Selection, responded to the recent small essay incident in the live broadcast room. He said that first of all, he should criticize the editor's team, the work is emotional, and the communication method is inappropriate. Dong Yuhui's mood was affected, so he temporarily decided not to broadcast live on the 10th.
In the few days that the "Little Composition" incident lasted, there were rumors about "Sun Dongxu and Dong Yuhui choosing one of the two", and Yu Minhong responded, "It's okay, it's not so serious." ”
"If there is no Dong Yuhui, then Dongfang Selection will quickly disappear and become the dust of history. Pan Helin, co-director and researcher of the Digital Economy and Financial Innovation Research Center of the International Business School of Zhejiang University, said in an interview with the reporter of "Daily Economic News" that Dongfang Selection retains Dong Yuhui more or less depends on Yu Minhong's courage, in a word, it is to "be willing to give money", "so even if Dong Yuhui really has tens of millions of income, compared to the market value of Dongfang Selection, it is just a drop in the bucket, I think Yu Minhong can distinguish where the core interests are." ”
It is worth noting that Dong Yuhui has recently modified the signature of his personal Douyin account, changing it to "Don't will, don't must, don't solid, don't me", which was previously "used to be a teacher, now a salesperson". The IP address shows that it is in Shaanxi.
On December 15, Luo Yonghao posted on Weibo that if Mr. Dong Yuhui himself wants to start a business, I am willing to save a bureau with some friends who do investment and business to support him to start a business smoothly.
Image source: Visual China-VCG111324808154
watched the news related to the Dong Yuhui incident in the past two days, which evoked a lot of memories of my youth, and I had mixed feelings.
It is not easy for young people to be in society, it is difficult to do something bigger or more valuable before they have made outstanding achievements and accumulated enough resources. After all, this is a cruel world ruled by middle-aged people in fact, and it is also a two-X world where "the wood is beautiful in the forest, and the wind will destroy it".
Everyone has their own choice, but their fate is in their own hands, so that they can not leave any regrets about whether they can become gold or not.
At the precious moment when personal accumulation and the opportunities of the times coincide with the burst of great energy (this window of opportunity should not be long, and no one knows when the next one will come), there is really no need to waste your life to work.
If Mr. Dong Yuhui wants to start a business, I am willing to save a bureau with some friends who do investment and business to support him to start a business smoothly.
On December 15, a screenshot circulated on the Internet showed that some netizens said that Liu Qiangdong's vice president of human resources had gone to Shaanxi to recruit Dong Yuhui with Liu Qiangdong's autograph, and the talks went smoothly, and it was very likely to go to JD.com.
According to the Securities Times, in response to the rumors, Dong Yuhui said: "It is not true, and I have not contacted any company at present."
JD.com has not responded to the incident.
In addition, on December 15, Chen Xiangdong, founder, chairman and CEO of Gaotu, said in an interview with The Paper and other media that he would not take the initiative to dig Dong Yuhui, and believed that Dong Yuhui would not come out to start a business.
On December 15, Chen Xiangdong, founder, chairman and CEO of Gaotu, said in an interview with The Paper and other media that he would not take the initiative to dig Dong Yuhui, and thought that Dong Yuhui would not come out to start a business.
"I have worked in New Oriental for more than 14 years and have a lot of affection for New Oriental. He said that Dong Yuhui is a rare person, and it can even be said that he has created a company, but taking the initiative to dig Dong Yuhui at the moment is "not something that people do", unless Dong Yuhui leaves by himself.
"Dongfang Selection and Gaotu are completely different companies and cannot be compared. Chen Xiangdong said that when Gaotu was listed, the top ten teachers once accounted for nearly 40% of the company's revenue. Gaotu has been practicing basic skills for more than a year last year, and each employee is personally selected, hoping to "catch" in the face of opportunities.
National Business Daily