With the acceleration of globalization and the diversification of consumer needs, niche categories have gradually emerged and become the new darlings of the market. Among them, camping lanterns, as a market segment, contain huge business opportunities in the U.S. market. Xiaobian will elaborate and analyze the current situation, prospects, fashion trends, and market opportunities of camping lanterns in the U.S. market, in order to provide a reference for the majority of camping lantern enterprises to go overseas.
1. The current situation of camping lanterns in the American market
As an outdoor lighting device, camping lanterns have a wide range of application scenarios in the U.S. market. Whether it's family camping, outdoor adventures, or emergency lighting, camping lights play an important role. In recent years, with the popularity of outdoor activities and consumers' pursuit of high-quality life, the demand for camping lanterns in the American market has been growing.
From 2020 to 2025, the market size of the global camping lamps segment is expected to grow by $68.21 million, with a compound annual growth rate of 8.34%. By region, outdoor adventures, including camping, are popular among Western consumers. In the U.S., for example, 60% of consumers aged 25-44 have participated in such activities. The popularity of camping activities has led to a high market demand for ancillary products including camping lamps, among which consumers in the North American market have contributed 40% to the growth of the camping lamps market. It can be seen that camping lights have great potential in the US market.
Second, the popular trend of camping lamps
1. Novice players prefer the appearance of the product, and veterans pay attention to practicality
As a kind of outdoor lighting equipment, camping lamps and lanterns have various product forms. According to the use, camping lamps and lanterns can be divided into two types: lighting and atmosphere lights; According to the type, there are oil lamps, gas lamps, electric lights, string lamps, flashlights, candle lamps, string camp lamps and headlamps. For most novice camping players, camping lamps with high appearance and a sense of atmosphere are the first choice, and the price and novice friendliness of product operation are also key reference factors;
2. Keywords of wild camping lamps: lightweight, practical and functional
KOA's survey shows that in the U.S., camping lights that are compatible with rechargeable batteries and external batteries run longer and are suitable for use in situations where power banks are not available, while camping lights with built-in solar panels are suitable for longer outdoor adventures. In view of the differences in design and overall function, different styles of camping lights have a wide range of weight distribution. Pocket-friendly, hook-up camping lights and flashlights and headlamps are popular options for backpacking trips. Based on this, sellers can prepare product promotion materials and promote suitable camping lighting products according to the portraits and applicable scenarios of different activities.
3. Settle in Amazon VC and grasp the U.S. camping lantern market
In general, the camping lantern market has broad development prospects and huge business opportunities, however, enterprises need to pay attention to the market competition situation and the changing trend of consumer demand when entering the market, and seize the market opportunity.
For merchants, it is a good choice to settle in the Amazon VC platform. Amazon VC platform is Amazon's official supplier platform, providing merchants with a global sales channel. By entering the Amazon VC platform, merchants can sell products directly to consumers around the world, expand the sales market, and improve brand awareness.
First of all, the Amazon VC platform has a huge user base and a wide sales network. Amazon is one of the world's largest e-commerce platforms, with hundreds of millions of registered users and millions of sellers. By entering the Amazon VC platform, merchants can reach more potential customers and increase product exposure and sales.
Secondly, the Amazon VC platform provides a wealth of marketing tools and services. Merchants can increase product exposure and sales through advertising and promotional activities on the Amazon VC platform. At the same time, the Amazon VC platform also provides data analysis, customer service and other support to help merchants better understand customer needs and market trends.
Finally, the Amazon VC platform also provides merchants with a complete after-sales service and logistics distribution system. Merchants can protect the rights and interests of consumers and improve customer satisfaction through the after-sales service and return policy provided by the Amazon VC platform. At the same time, Amazon's logistics and distribution system also ensures the fast delivery and accurate delivery of products.
In short, the camping lantern market has broad development prospects and huge business opportunities, and it is recommended that merchants settle in the Amazon VC platform to go to the United States. Click the link below to learn more about the new dynamics of Amazon VC settlement from [WAYLI Cross-border]!