After a whole year of hurricane, the pioneer of domestic party games "Egg Boy Party" was officially recognized and loved by 500 million users, marking a milestone in the industry. Along with the highlight moment, a series of blockbuster actions, on December 15th, the welfare carnival "Egg Tie Festival" was opened, the popular star Wu Lei energetically landed on "Egg Boy Island", and the UGC Spring National Creation Contest threw out 1500w bonuses and tens of millions of egg coins to motivate Wang Bang. It can be seen that the operation rhythm of Egg Boy has always been relaxed and steady, which complements its position at the top of the pyramid of the track.
As the saying goes, it's cold in high places. In retrospect, since the pace of "Egg Boy Party" has gradually accelerated, it has single-handedly set off the market's attention and snatching of party games - from the iteration of diversified and high-frequency gameplay to the creation of social comfort zones, from the liberation of UGC creativity to the promotion of multiple value releases, "Egg Boy Party" has been constantly raising the standard of category evolution, making it difficult for latecomers to "silky" cross barriers, and this relies on its product self-confidence under the national vision.
With a national vision, family carnival can go to the extreme
Since "Egg Boy Party" brought fire to the party game, "Family Carnival" has soared like a "concept stock" and has been "bought" in large quantities. However, "Family Carnival" emphasizes the sense of atmosphere, and without the blessing of the "national" vision, it is impossible to truly unite users, and the foundation is not solid, how can the joy continue?
To gain insight into the relationship between the two, Wu Lei's recent visit to the island to celebrate the "Egg Setting Festival" with 500 million people can reveal a simple truth: the ideal family carnival is a carnival for all people. The confidence of "Egg Boy Party" lies in the fact that the 500 million groups it links are not only the nationwide breadth of "1 in 3 people playing", but also spanning regions, circles, ages and genders, and using content to "bind" everyone into a happy community.
The construction of core content is the first "hook" to catch users. With the continuous expansion of the officially led PGC content, there are more than 150 map levels in the pinnacle competition, more than 20 special gameplay competitive modes, puzzle solving, competition, simulation management, meat pigeon and other gameplay. Instead of downloading multiple games to find the desired gameplay, it is better to be satisfied at the egg waffle at one time, and this integrated content advantage echoes the simple happiness of "everything you want is here".
For example, in competitive levels, you can do your best just to see the mountains, or you can just experience the process, fall and get up and fight again. Or through the "rolling and leading" gameplay, you can have a tacit understanding test with strangers, and you don't care who is ahead, this "rope" has already extended to each other's hearts. Here, success or failure is just a formality, and what really binds everyone is "even if you don't know each other, you can have fun", so the joyful tone of "Egg Boy Island" has been established, and there are more derivative gameplay.
To put it more bluntly: there are many choices, and anyone can find a happy "comfort zone". This is also seen in its straightforward social mechanism design, players who log in to "Egg Boy Island" (that is, the main city of the game) do not have to deliberately integrate, do not need to use props or facilities, they can start to interact from "hugging", and the social characteristics of "simple, direct and efficient" have also become the second hook to catch users.
In "Egg Boy Island", joyful emotions erupt anytime and anywhere. Sometimes it may be a group of strangers who play together for no reason, wearing the same clothes, you fold me, I fold you, until they fold into a string of "egg candy gourds".
Sometimes it may be that you accidentally pass by a corner and watch a group of onlookers "card flying bug", but they penetrate your heart's desire to participate, and they take you to play without saying a word.
Or maybe you started a romantic island tour with him because you held a strange egg, from the daylight to the starry sky, from the surging egg tide to the quiet and boundless, without any embarrassment, and the tacit understanding that touches the soul remains.
This simple joy is further developed because of the entertainment facilities and props that are constantly added to the game. For example, in the latest party season "Seeking Light and Ice", go wild in the snow, control the "Ice Sculpture Skateboard" to fly over the iceberg, land next to the shooting machine with the help of the prop "Glide Yoyo", and throw a beautiful three-pointer to shoot your happiness steadily.
In the huge playground of "Egg Boy Party", there are easter eggs hidden in every corner, and every egg boy can dig and explore freely, whether you are an I person or an E person in reality, a mother or a daddy, an old man or a teenager...... can find their own happiness factor in the egg boy paradise. "Egg Boy Party" has engraved it into the genes of the product, so that 500 million users can gather here and share the family feast of the whole people.
Glittering 500 million users, creating a treasure content library
The concept of the whole people has gained 500 million glittering users for "Egg Boy Party". Not only do they find happiness in the game, socialize without constraints, and establish emotional bonds, but they are also creators of content, projecting their spiritual world onto "Egg Boy Island" in a happy and loving atmosphere, forming a never-before-seen treasure content library.
I believe that many people have entered the bizarre world conceived by the creators more than once, to feel the universal emotion brought by the touch - from the "Love Through the Ice" map, find "love selfless giving and dedication" in the extreme iceberg environment. Or maybe you open a socio-cultural "encyclopedia", learn about the national treasures that have been displaced abroad in the "Escape from the British Museum" map, and think about the cost of environmental pollution from the "Radiant Sea" map.
Following the value bond generated by these contents, we can feel why Egg Boy UGC is far ahead. As early as August this year, the egg boy UGC map has exceeded 100 million, each map, is full of humanistic care for reality, but also reveals the multiple vitality of the egg boy UGC ecology, if it is not from the heart of the love of creation, can not move themselves, let alone touch 500 million users.
When facing the dimension of the industry, when everyone is discussing how to increase the volume of UGC and how to spend money, what we see is that "Egg Boy Party" regards the emotional operation of creators as an important part. For example, a few days ago in Beijing, at the "Craftsman School Exchange Day", mother and daughter, running egg partners, girlfriends, couples, etc. gathered together to share creative experience and exchange feelings.
In the creative process and communication process, in the collision of sincerity and sincerity, they walk in the opposite direction and stand side by side, telling the story of Egg Boy Island to more people, and sublimating it into a creative value bond with time precipitation. In the "Super Artisan Recruitment" event, which is about to be launched as a warm-up for the annual UGC event, the official will push the creators' booth works into the spotlight, allowing thousands of users to enter their inner world and witness the gift of time.
All of this is an affirmation of the value of creation and the cherishing of users' emotions, and therefore, "Egg Boy Party" is always very attentive to how creators can achieve value breakthroughs. Focusing on the 2-year 500 million "Co-creation of the Egg Era" plan, on the one hand, revolutionary function iterations such as "Egg Code", "Shooting UGC" and "Custom Vehicles" are used to further decentralize creative rights through the sharing of standard game R&D elements, helping creators lay a more long-term skill growth path.
On the other hand, combined with diversified creative competitions, we can open up more application scenarios with more tools, obtain rich cash returns in the form of improving creative skills, and continue to receive long-term benefits with the support of the "incentive + signing system", and realize more personal value from the official signing channel. On this basis, the National Spring Creation Contest of "Egg Boy Party" in early 2024 will open up a higher value level with a single bonus of 1500W and tens of millions of egg coins from the perspective of universal inclusion.
Among them, 5 super masters will be selected in the creation competition, each of whom will enjoy an exclusive cash prize of 1.5 million yuan, and unlock the exclusive rights and interests of the "Craftsman Star Program" to create a shining personal IP. At the same time, the official will also reserve 100 workshop masters, a bonus of 10,000 yuan per person, and obtain the official signing through train quota, so as to get more exclusive resource support. At the same time, park communicators will also have the opportunity to share the benefits of co-creation activities and share millions of cash.
At the same time, outstanding creators will also set up their own studios with the assistance of "Egg Boy Party", and be selected for the "100 People Joining the Pig Farm" program, "illuminating" the road of creation with professionalism and professionalism, and working together with Egg Boy to go to a new future and explore more possibilities in life.
We noticed that "Egg Boy Party" will also open up a new track of public welfare creation. To a large extent, this goes back to the original intention of UGC content creation, using the advantages of digital games not only to show "artistry", but also to convey the knowledge applicable to the world to the public in a younger way. This means that the entire game ecology will be more warm, whether it is "generating electricity for love" or "love and giving", it will be just right to complement the egg waffle UGC.
In essence, the operation of UGC is the operation of relationships, and it is an emotional mapping of the interaction between people and the world. Therefore, when the concept of nationalization is integrated into all aspects of "Egg Boy Party", the interaction and integration of ideas of 500 million users have become part of UGC, and what the official has to do is to further inspire them to express themselves, which is also the unique and cutting-edge point of Egg Boy UGC.
epilogue
Back to December last year, the starting point of the "Egg Boy Party" soaring, the situation at that time made the industry feel beyond imagination, and the methodology review and discussion everywhere, what made it run out of such acceleration? Looking back at the current node of 500 million users, it has accelerated again, and everyone has accepted all this peacefully, because this is what a game that is oriented to the whole people and has a real family atmosphere can achieve. If that's not enough, perhaps we can find the answer from the upcoming "Egg Pairing Festival" on December 15th, which is the perfect footnote to the past year and a new starting point.