Text: Unknown philosopher
Unknown philosopher
The stall craze is becoming more and more popular, and all walks of life are slowly rebounding after the impact of the epidemic, but there are still many people who can't find jobs and have no goals. A large part of them have thoughts: find a job with a salary of 3,000 a month or start their own business?
How to low cost and high income is the idea of too many ordinary people who want to start a business.
Recently, lo-mei is famous for making money, and it is rumored that Leshan's eldest sister lo-mei has an annual income of 650,000 yuan, and after losing her job, she has partnered to buy lo-mei and has a monthly income of more than 10,000 yuan. It makes people want to pick up this hair finance all the time.
Is lo-mei really so profitable?
The secret to lo-mei's success
The market for lo-mei stalls is vast, and basically no one can resist the temptation of it.
A bite of food, a sip of wine, and a chatting atmosphere are enough. The marinated products are mainly based on the heavy salty taste supplemented by the taste of the material, the numb, spicy and spicy flavors are rich, and the sweet and sour are modified, and the colorful marinated flavor can have hundreds of dishes just by relying on these few flavors.
Many restaurants do not have cold dishes before meals, which is what we know as lo-mei, and it is an "unsound" restaurant.
At present, the lo-mei of duck neck and duck wings has formed several industrial chains and brands. Relying only on the marinated "Zhou Black Duck" of duck neck and duck wings, it is 3 billion a year.
The first thing to do is to identify the local tastes. Braised vegetables include small pieces with high daily popularity, beef can be given up, the profit is not high, the sale must be expensive, it is not easy to sell, vegetarian dishes should be the mainstay, this is the profit point, look at the good business near you, what is the vegetarian dish, you can copy it directly.
Secondly, at the beginning of the stall must be a small amount to reduce unnecessary losses, the amount of dishes prepared the next day should be prepared according to the amount of ingredients used and the quantity sold the day before, if it sells well, prepare more, and prepare less if it sells badly.
Finally, considering the cost, sometimes chicken is very expensive and duck meat is cheap, so you can make more braised meat of several duck products, prepare a rich taste of lo-mei, and finally carry out activities.
Success stories
At present, there are at least two or more braised vegetable shops in the vicinity of the family building, so how can they quickly open up the market and become popular? This is inseparable from marketing.
Case 1: "Sister Leshan's vegetarian cold dishes for 100 people 1 yuan and 1 catty activity": It is equivalent to 100 purchases every day.
Sun Ran's dish is cheap, but many people are embarrassed to buy a dish, and they will definitely want to look at other dishes, so they can introduce it to the guests, and the customers will not have a great resistance to the deliciousness.
Adhering to the psychology of "come here, just buy a little and taste it". Summary: Use 100 servings of 1 yuan and 1 catty to pry the sale of other dishes.
Case 2: After Aunt Li took over someone else's lo-mei shop, she launched a recharge activity to make her successfully earn 650,000 yuan a year. Recharge 50 yuan to enjoy a 9% discount activity, recharge 100 to enjoy a 7% discount activity, which is equivalent to tethering consumers and allowing consumers to stay in her lo-mei store.
At the same time, there are also products that are recharged and sent, and you can put some low-cost products for free to customers after consumers pick them up and weigh them, which can not only attract customers but also make people feel that your store is real.
Case 3
It is a successful case of direct stalls, first of all, the price of "one yuan and one string" is clearly written, and the price is beautiful, which will attract a large wave of consumers and earn more than 30,000 yuan in four months.
This different kind of lo-mei is a more novel way. It is possible to attract a large wave of consumers in the form of this offer.
However, there may be less of this type of skewers alone, so you can prepare other authentic lo-mei, so that customers can eat it directly with the skewers, or they can take the authentic lo-mei home to eat. Generally, the price of braised meat is more expensive and the profit is higher.
There are various activities that can be sold. However, the audience for this dish is more skewed towards summer. Such skewers will not be cold to eat, and they can also be sold in winter, so adjusting the dishes more and making dishes that adapt to the season can also drive consumption.
There are many varieties of lo-mei, which are divided into braised vegetables and braised meat, which is too cost-effective compared to the price of lo-mei in restaurants, and it can also directly enrich the dining table. To set up a lo-mei stall, you basically only need to start from 5 p.m. and sell it until 9 p.m. or sell it out directly.
Why lo-mei is more likely to succeed
It is really profitable, and the flow of people in the stalls occupies the main market. Many people are tired of eating a lot of snacks, but the love for "snacks" is not easy to get tired of.
And the taste of the marinade is very good, a mouthful of stuffy marinated vegetables and a mouthful of big white steamed buns, I don't like to cook in winter, the marinade can enrich everyone's table, and the marinade and dishes explode on the tip of the tongue, which is quite good.
People have a long love for lo-mei, and there have been lo-mei for many years, and every winter we have to prepare a braised dish, which is to take the most common enema. The taste is very good, and it goes well with rice.
The cost of lo-mei is basically more than half, and lo-mei is divided into braised vegetables and braised meat, and the dishes do not need to be too high-input, and the wholesale price of general meat is higher. It will be cheaper to buy more products from more than one company, do market research, and find a better wholesaler to discuss the distribution directly.
The lo-mei stall is very cost-effective
Compared to renting a shop, setting up a stall is definitely more cost-effective. The rent is basically a big head, and it is difficult to get together the start-up capital at the beginning of business, so start with a small cart, make small profits and quick turnover, and open up your fame first.
There are also many small carts that are pushed into the houses of other stores, occupying only a small space, so that they do not need much rent and can occupy a good location.
Lo mei is best chosen in a crowded place. Or near the family home, you can see it when you pass by after work.
A lot of lo-mei is a semi-finished product
Nowadays, many lo-mei shops have developed into brands, and these brand chain stores are semi-finished products that are shipped and can be sold with only a little processing, which is very labor-saving. Sales are also good.
There are also some products that can be purchased in the farmers' market without the need to produce them themselves, and many people who make lo-mei have joined the industry of directly buying semi-finished products in order to save trouble or enrich the style.
Not all lo-mei shops are semi-finished products, many of them are mixed or have their own unique secret brine to distinguish it from other stores. Many people are more aware of homemade shops, and feel that they are more common and fresher.
Therefore, don't be blindly impulsive, all products are selected as semi-finished products with a mature system, and only by making a difference in the same industry can we have a chance to stand out. If you just pat yourself on the head and go straight to work, failure is not so difficult to accept.
Many lo-mei shops have homemade braised vegetables, which is famous. Choice is just as important as effort.
The cost of lo-mei is mainly
The main cost of lo mei restaurants is several aspects: rent, machinery (if you plan to make your own lo mei), labor, utility bills, dishes, and so on. There will definitely be some trade-offs to these people. For example, rent, if you can rent it cheaply, you can save more than half of the cost.
To do a brand chain, there are franchise fees, transfer fees, rents, etc., the cost is more than 150,000 yuan, and it takes more than 15 months to recover the monthly profit of 10,000 yuan.
There is also a netizen who posted his small shop daily on the Internet. Netizens said that they started selling it at noon. The main business includes braised meat and braised vegetables. Basically, the customers are his own repeat customers, and he is busy around noon and from 5 to 9 o'clock in the evening.
The annual rent of a 20-square-meter house is 15,000 yuan, and the daily profit is originally about 1,000, which is indeed very profitable.
But netizens also said that it was a bit hard, and all they earned was hard-earned money. In the end, I also invited someone to look at the store, and I could rest after making the lo-mei by myself, otherwise it would be unbearable.
Industry insiders also said that basically the cost of an ordinary lo-mei shop is enough for 10w, and the daily turnover of the lo-mei shop is about half of 1500, which is calculated according to half of the income, and can be stable at about 2w every month.
Precautions for setting up stalls
The top priority: clean and delicious. A small food store, if it can't even do cleanliness and quality, will not have a long-term foothold.
Therefore, if you want to be a lo-mei restaurant, you must first ensure that the food is clean and hygienic, and at the same time ensure that consumers will not have health after eating. On this basis, if the taste is better, there will be customers, and if you do it uniquely, there will be an endless stream of customers.
Location is one of the decisive factors for business success. Too much success is geography. The lo-mei shop is ready to be in a good location in the vegetable market, near the supermarket, and next to the family home.
A good location can save half of the marketing. The ability to have traffic without pressure is what every business person wants most.
Sincerity is nirvana. A lot of weighing is lacking catties and two, a good store can do the time-honored brand is definitely relying on word of mouth, no word of mouth and old customers can not be long-lasting, so you must not do this kind of thing for a while, and this thing deceives consumers, so it is not good to be rectified.
It is also important to adjust the ingredients to make dishes according to the season, because the cost has increased, and the profit has been compressed too much, and consumers generally do not buy too much when they see the high price. Don't make dishes blindly, be sure to have a plan.
The last thing is to become a successful lo-mei shop, there are too many things to pay attention to, but it is undeniable, but lo-mei shops are now blooming everywhere, the market is really big, and the profits are very high. Making your own character and taste is king.
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