Recently, following LV, Hermes, Porsche and other "cliché" rich markers, a new gadget has appeared in the circle of friends of the rich: a 300,000 yuan youth cabin "Time Pearl".
But unlike the previous envy, this "sun" ushered in a lot of ridicule and questioning: "Rich people will also be fooled", "300,000 can still buy youth, whimsical", and even more, bluntly said "There is nowhere to spend money".
Some netizens also posted the "soft youth cabin" they bought, saying: "I paid the IQ tax many years ago, but I only paid 30,000 or 40,000 yuan, and the rich paid 10 times as much as me." ”
1. Buy 20 years of youth with 300,000, black technology or IQ tax?
According to the investigation, the "youth cabin" actually refers to the civilian hyperbaric oxygen chamber, which has been circulated to the north and south of the country many years ago with the documentary "Four Seasons" by Canadian singer Justin Bieber.
At the time, Justin Bieber, sitting in his boat-shaped soft hyperbaric oxygen chamber, said, "It helps my anxiety and gives me baby-like sleep." ”
According to the academic journal Aging, in 2020, a research team from Tel Aviv University found that the intervention of a hyperbaric oxygen chamber at 2 atmospheres can lengthen the telomeres of male volunteers aged 64 and above by 20%, which is equivalent to extending the survival period by 25 years.
With the blessing of top stars and a number of academic studies, the hyperbaric oxygen chamber has entered the public eye. Soon, some companies imitated a 30,000 yuan soft cabin with a pressure of 1.3 atmospheres.
The so-called soft cabin actually means that the material of the cabin is soft, and the internal pressure is between 1.1-1.3. A reporter from "Huasheng Online" once reported that it is only the size of a tent, and the periphery is made of thermoplastic polyurethane composite materials, and the cabin will bulge like a balloon after increasing the pressure.
After the oxygen chamber was launched, it was welcomed by people at home and abroad. But soon, someone pointed out: "Lying in it doesn't feel anything except that the space is cramped." Some buyers even said dissatisfiedly: "It's like putting yourself in a sack on your own initiative, and you feel that your IQ is insulted." ”
In this regard, the Yangtze Evening News reported: Wang Xia, director of the hyperbaric oxygen center of Nanjing Zijin Hospital, once said that "there is no research that can prove that hyperbaric oxygen chambers below 1.5 atmospheres have the potential to rewind time or stop aging." ”
And industry insiders also revealed: "Justin Bieber's soft oxygen chamber cost $2 million to rebuild, and the pressure is by no means more than 1.3." ”
Since then, the soft hyperbaric chamber has been labeled as an IQ tax. Perhaps because of this, as soon as the rich people exposed the "300,000 hyperbaric oxygen chamber", it caused ridicule, and some netizens ridiculed: "It is worthy of being rich, the pit of 30,000 yuan has been avoided, and it has fallen into a bigger pit in a blink of an eye." ”
2. Wisdom of the rich: expensive but useful
Before the rich could respond, some industry technicians stood up and said: "This time it's really not an IQ tax." ”
According to the survey, the youth capsule "Time Pearl" is a hard hyperbaric oxygen chamber, after the domestic science and technology enterprise Rejuve lab broke through the exclusive steel extraction technology and high pump oxygen technology, the maximum pressure reached 1.9, which can be called the "most civil" (industry regulations, the pressure range of the civil oxygen chamber is 1-2), and its utilization rate of oxygen is 3 times that of the soft oxygen chamber.
Mr. Cheng, an engineer, said: "We have carried out many experiments to develop a material that can withstand such high pressures and strong pressures – manganese steel. ”
Later, he added: "Justin Bieber has said in an interview that he will sleep in a hyperbaric oxygen chamber. Considering that many users are more concerned about sleep problems, we also added some comfort designs when designing. ”
Mr. Chen, a financial investor in Jiangsu Province with a net worth of tens of millions, said: "I have tried the software before, and this time the time beads of the hardware oxygen chamber do feel very different. ”
Mr. Chen revealed: "Many people in our circle of friends are posting. He said: Now it is no longer fashionable to buy the best luxury goods from food, clothing, housing and transportation, and investing in the body is the most important thing. According to AgeClub's 2022 market research report: 64% of middle-aged men are willing to invest 60% or more of their net worth for their bodies.
In addition, Mr. Chen also said: "In addition to the hyperbaric oxygen chamber, this company also has deep healing light, refrigeration chambers, etc., and some friends have experienced it, and now many people are keen to chase these cutting-edge youth black technologies." ”
According to a staff member of Rejuve lab, a technology company, "Now, the number of visitors to our company's official website has reached 6 million in a single month, which is the highest peak in the past six months. Among them, 80% of the users visiting the official website are high-net-worth middle-aged men in Jiangsu, Zhejiang and Shanghai, and most of them come to the civil oxygen chamber 'Time Pearl'. ”
3. The tens of millions of markets are not the end, and the new favorites of the rich are still making efforts
According to public data, as of 2021, 2,107 institutions in the mainland have introduced hyperbaric oxygen chambers, and they often appear in domestic villa areas, and by 2022, the market size of hyperbaric oxygen chambers in the mainland will increase by 13% year-on-year.
The industry believes: "It is foreseeable that the emergence of the 1.9 atmosphere hyperbaric oxygen chamber of the Rejuve lab will help this technology go further." ”
Some experts also believe: "In the future, with the large-scale application of technology, the threshold of civil hyperbaric oxygen chambers is bound to decline." "At that time, it will not just be a good helper for the rich.