Hey, fans, have you noticed the sensational crash of the little cards at the end of the year? Yes, I'm talking about the celebrity cards that we used to be crazy about and collected at all costs. Today, we have to talk about this topic - how the small card industry went from the rise to the peak of development, and then suddenly burst like a bubble.
First of all, I have to talk about how Xiaoka became popular. Back in the day, they were just a simple way for fans to show their love for their idols. But it didn't take long for this trend to sweep the world, especially under the influence of Hallyu culture, Xiaoka has become a huge market. What about the price? That's really outrageous! Some people even queue up all night to grab a limited-edition card from their favorite star.
But the good times didn't last long, and at the end of 2023, the entire industry showed signs of collapse. Do you want to know why? The reasons are actually quite complicated. First of all, although the Hallyu craze is still there, it is not as "hot" as it used to be. Coupled with the endless chaos of trading in the market - fake cards, price speculation, and frequent scams - all of which have made fans begin to lose confidence in this market.
Let's take a look at the specific case. The price of a celebrity card like IVE Zhang Yuanying and Red Velvet Pei Zhuhyun could increase dozens of times during the boom! But now, the price has plummeted, and some of them can't even go back to the original price. In this case, many investors and fans began to feel that holding a small card in their hands was like holding a handful of loss-making goods in their hands.
Therefore, the collapse of the small card industry is not just an accident. It reflects the complex and delicate relationship between the internal problems of the industry as a whole and the changes in the external environment. Through in-depth analysis, we can see that when an industry relies only on monocultural phenomena and irrational consumption, it is likely to face risks that cannot be predicted and controlled.
Let's sum up: by reviewing the whole process of the small truck industry from birth to decline in detail and objectively, and analyzing the reasons behind it in combination with specific data and cases, we can see more clearly: no matter how hot the market is, any industry may encounter challenges in the lack of standardized management and reasonable consumption guidance. Hopefully, this event will be a revelation for everyone – whether you're a fan or an investor, think twice before entering any market.
Thank you for joining me on this topic. Stay tuned, we'll have more to come next time!