The core of the article: every link needs sufficient ability to support
Body:
If you're doing sales, there's usually two big roads, and each big road basically has two small roads.
How to understand it, you can understand that the end of sales is generally two, one is that you are still a salesman, but your sales list, the more bigger, from a small sales, to a big sale.
The other is to lead the team and manage the team to achieve greater performance, both of which have their own advantages and disadvantages.
This belongs to the problems you face when you work in the company, first of all, the biggest advantage of personal sales, is that relatively speaking, as long as you are more free, you can serve yourself well on one acre and three points of land, relatively speaking, as long as the performance is completed, the company has no one to care about you, but the disadvantage is also that because of the personal linkage, and the ductility will be poorer.
At this time, some people said, then I should be the sales boss, and I earn a lot, and it turns out that the performance of people with management is generally much higher than that of individuals, and it will be relatively stable, after all, compared to earning 100 yuan per person.
A person manages a team of 1,000 people, even if a person only earns 5 cents, then I can earn 500 yuan, so the dimensions are different, and the direction of thinking is not the same, but leading the team is really a laborious process, you need to spend a lot of time and energy to manage, find ways to empathize, and even rely on performance, but in general, leading the team is more developed.
But its requirements for the dimension of the whole person are from the geometric time, that is to say, from the talent, level, if the general sales is a level, then a top personal sales, basically can reach 4~5 levels, but if you want to lead a team, it may take about 10 levels, because you have to be a sales talent at the same time, but also bring out people, which is not a dimension at all.
But one thing you have to think about is that not everyone is suitable for leading a team, but if you want rapid development and rapid development, you must use a team, just like many people ridicule and complain.
No matter how bad the army is, he is also an army, no matter how powerful a person is, he can't do an army, but the premise is that you have to have the ability to organize the army, otherwise in the army, it is really better to do things and become a cutting-edge salesman who is in charge of himself.
Of course, thinking from another perspective, this is also an inevitable thing in life, if you jump out of a company and start your own business or build a team.
For example, if you join a large company and get a product, this becomes a kind of distributor, then you have to become a first-level, second-level, third-level agent, which is appropriate.
Some people say, then I must become a first-class agent, because the policy of a first-class agent is the best, this thing is no problem, but I have not thought about your manufacturer, why will you give you this discount for a dealer, and the value includes discounts.
It's because you have shouldered the task, if you don't carry the task, you will definitely be punished, some people say, I first get the agent qualification of a dealer, and then talk about the punishment.
Good guy, there is a saying that from Nanjing to Beijing, what you buy is not what you sell, and that's what you say.
If you want to become a distributor, and the manufacturer needs to deduct a part of the deposit in order for you to complete the task, or you need to pay a part of the deposit, you must have to spend your own money to buy it in advance, or press a part of the money, if you can't complete it, it will be deducted, part of the money.
Therefore, if you become a distributor, your core purpose is not to directly face the end customer, but to find a second-level or even third-level distributor, because only they can sell a large number of goods.
In this process, you may ship a lot of goods, but your profits are relatively low, relying on the manufacturer's policy, support can make a lot of money, but the same energy, as long as it is spent on maintaining your dealers.
Because your dealers, if they sell very well, they will ask you about these policies, if you don't give them to them, they will give up the goods instantly, and they will buy from your competitors, because for them, who gives preferential policies is good, who is the uncle, as for you Zhang San or Li Si, you are a good product or a good product.
It has nothing to do with me, it's as simple as that.
Therefore, your pressure comes from not stopping, and while establishing a cooperative relationship with your subordinate dealers, you must also help them expand the market, which is the key.
And one of the core of this comes from the fact that you still have to have enough performance to deal with the risk of capital pressure.
Some people say that it's okay for me to be a second-level or third-level dealer, but you always have to live, and you will face all kinds of problems at the same time, which is to find customers.
Find the real manufacturers and customers who sell and sell, achieve the point you want, and the marketing value, and reflect the relevant significance.
This is very important, it is equivalent to the instant noodle manufacturer, find your commissary, even if your commissary is actually a second-level or third-level distributor, you have to find those consumers who buy instant noodles, is the purpose of achieving the result.
Of course, in this process, the relatively good point is your profit, and the gross profit will be relatively high, but the marketing of the venue you rent, including lighting, water and electricity, including the cost of recruitment, must also be accounted for.
Of course, most of the energy is spent on finding customers, rather than connecting upstream.
So you have to understand that there is actually pressure in every link you are in, and it does not mean that being a distributor is particularly good.
Although there is policy pressure, you must complete the performance, otherwise everything will be empty.
But there is a good saying, if all of your downstream second- and third-level dealers fail to complete their performance, or one by one, all of them are laid off and go out of business, then the people above you will not live well.
That's the problem, so for most of us, there are both sides to everything, find your right way and method, and then find a way to solve the problem, so that there is a good result.
finish