In the first week of December, the sales of the M7 surpassed that of the Ideal L7, and the counteroffensive began
The first week of December has passed, and everyone must be very concerned about the sales of the new energy sector! Just now, some institutions have released relevant data, in the most fiercely competitive, the highest involution index in the SUV sector, a major event has happened, that is, the question M7 surpassed the ideal L7, the specific number is 4754 to 3923. At the same time, the first few are Tesla Model Y, BYD Yuan PLUS, BYD Song Pro and Song PLUS, and the Wenjie M7 also surpasses Aion Y.
It can be said that this is a milestone for the M7 of the world! You must know that this is the first time that the M7 has surpassed the ideal L7 in the past 10 weeks, and it is also necessary to pay attention to a problem, although many people have big and small views on the ideal, but the ideal L7 is one of the hottest SUVs for a period of time, and it has basically been able to maintain monthly sales of more than 10,000 since its listing, and as of the beginning of November, the delivery of the ideal L7 has exceeded 100,000.
Therefore, it can be seen that it is of symbolic significance that M7 can surpass the ideal L7 in a single week. If the sales volume of the ideal L7 is used as an anchor, then the stamina of the M7 is very likely to be more powerful. According to the latest data, since its launch on September 12 this year, the new M7 has exceeded 100,000 units in two and a half months, setting an industry record and refreshing its own record. It can be seen that the M7 series has become the backbone of the market from the tepid when it was first released, proving how fast the "speed of the world" is.
Objectively speaking, it is unlikely that the sales of a car company or a model will always remain in the leading state, and the lead is only a concept in a period of time. Ideal can be said to occupy the first-mover advantage of medium and large SUVs, but with the comprehensive upgrade of competition, many car companies have opened the book, and the ideal advantage will be gradually compressed, which is reflected in the decline in sales and the reduction of rankings. The M7 series plays the role of this transcendent.
In the past year, Ideal has relied on the L7, L8 and L9 axes to eat and drink in the field of large-size extended-range SUVs. With the launch of the new M7, people's attention and market hotspots began to tilt rapidly to Huawei's side, and the ideal obviously couldn't sit still. In March this year, Li Xiang also said that he would not reduce the price, but in August, he launched a policy of insurance subsidy of 10,000 yuan, and in October, Ideal launched a discount of up to 31,000 yuan. Although the official guide price has not changed, it is actually a disguised price reduction.
Can you say that the ideal offer is the pure original intention of "giving back to users"? It must not be, if there is no competition, it will be difficult for price reductions to occur, and only when the right to speak is affected, will the way of price reduction be used to maintain market share. To a large extent, the ideal was threatened by the questioning world, so it made a move to reduce prices. You know, it's just the M7 series, and when the M9 is fully rolled out, the ideal good days may come to an end.
Maybe even Yu Chengdong himself didn't expect that the turning point of the question world would come so soon. It is foreseeable that with the blessing of Huawei technology, the situation of the SUV will definitely get better and better, and "far ahead" is no longer an empty slogan, at least from the second half of 2023 to show vitality. We think that the biggest attraction in 2024 is the showdown between ideals and the world, let's wait and see.