The mascot of the Spring Festival Gala was questioned as AI synthesis, and the official response...

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Netizen: Even if it's AI, why not?

On December 7, the topic of "Spring Festival Gala Responds to the Mascot Controversy" appeared on the hot search.

Previously, on December 6, China Central Radio and Television's 2024 Year of the Dragon Spring Festival Gala mascot image "Long Chenchen" was officially released, and some netizens questioned that it was AI synthesis.

In the early morning of the 7th, @春晚 posted on Weibo: "Long Chenchen" must have imperfections, but it was really drawn by the design teacher. ”

The blog post concludes with a mention that "Chenchen is not perfect, but it really doesn't fool everyone." If we don't satisfy everyone this time, we will work harder in the future. ”

In this regard, some netizens said, "It's so cute, I was amazed when I came out of the office." Some netizens retorted, "It has nothing to do with whether it's cute or not, what everyone cares about is whether it's original or not." Some netizens think, "Even if it's AI, why not?"

Most of the netizens who questioned it put forward the opinion that "Long Chenchen" is almost exactly the same as the cover image of CCB's Year of the Dragon banknote.

However, some netizens immediately replied, saying, "It is linked, and the CCB card has just been launched." ”

With the advent of ChatGPT, AI painting is becoming accessible to everyone from ordinary people to large factories.

Nowadays, AI painting tools have also begun to become popular, and there are many software available for AI creation, such as Tiamat, Dream AI Painter, midjourney, Disco Diffusion, novel AI, etc. The Meitu App is a camera app that also adds an AI mode.

A shopping platform and second-hand trading platform also have a lot of AI painting-related services, and you only need to provide the seller with the keywords you need to get the pictures generated by overseas software such as MidJourney and Disco Diffusion, and the lowest price only costs a few yuan.

In an interview with a reporter from Beijing Business Daily, the creator of Brain Player once said that the biggest advantage of AI painting is efficiency, which can generate 10 models in one minute, and it is also changing our creative form.

Chen Zhe, director of the Visual Communication Department at the School of Design and Art at Liuzhou Institute of Technology, expressed a similar view. He pointed out that AI is an efficient, accurate and fast execution tool, and "efficient" is a characteristic that distinguishes it from traditional art. He mentioned that this kind of efficiency saves time and labor costs for enterprises and companies.

Ma Qianli, co-founder of Unbounded AI, mentioned that the speed of AIGC content generation far exceeds that of PGC and UGC, and millions of content can be generated on the platform every day.

However, as AI painting opens its doors to ordinary people, the question of copyright ownership has also been controversial.

Chen Zhe said that as a practitioner from an art class, he is against infringement. However, when we learn to paint, we copy the works of our predecessors and the works of our masters, and AI is not a simple "collage mixture", but the emergence of new technologies takes time to perfect the law.

Ma Qianli believes that the era of digital economy has changed the traditional way of income, and it is difficult to define it from the copyright, and the creator plan launched by Unbounded AI is to transplant the elements of the artist's work into the AI painting, and charge the AI creator a fee by setting the number of keyword uses, and through the blockchain, the artist gets a part of the share.

In judicial practice, if an AI painting can reflect the personalized arrangement and selection, it is generally considered to be original in terms of expression and production process, and constitutes a work of art, and some courts have determined that the developer of the AI tool is the copyright owner of the artwork created by the AI painting.

Editor丨Yang Bo Comprehensive Beijing Business Daily (reporter Tao Feng, Li Xiang), Beijing Daily client

Picture丨Weibo @Spring Festival Gala screenshot, CCB Guangzhou Shahe Branch Dragon Year of the Year gold banknote video screenshot, Weibo comment screenshot, Beijing Business Daily

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