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The days of luxury cars are the saddest! The price reduction "shopping" can easily reach 100,000, and the conscience of the industry is still helpless to compromise?

The days of luxury cars are the saddest! The price reduction "shopping" can easily reach 100,000, and the conscience of the industry is still helpless to compromise?

The days of luxury cars are the saddest! The price reduction "shopping" can easily reach 100,000, and the conscience of the industry is still helpless to compromise?

Once upon a time, luxury brands have always been the envy of other car companies, not only because of their strong ability to make money, but more importantly, in the context of the downward trend of the auto market, luxury cars can still rise against the market. According to the data of the Passenger Car Association, the retail sales of luxury cars reached 220,000 units in October, an increase of 8% year-on-year, which is still quite good. But are luxury cars really as good as they could have imagined?

The days of luxury cars are the saddest! The price reduction "shopping" can easily reach 100,000, and the conscience of the industry is still helpless to compromise?

The answer is clearly no. In fact, I believe that consumers who often pay attention to the Chinese auto market have already noticed from the major media platforms that luxury car brands have generally reduced prices. Although from past experience, traditional luxury brands will symbolically reduce prices by tens of thousands for the sake of sales, but now many luxury cars have dropped more than we imagined, in short, "lose money and make money".

The days of luxury cars are the saddest! The price reduction "shopping" can easily reach 100,000, and the conscience of the industry is still helpless to compromise?

In October, the popularity of Cadillac CT5 is very good, this car rarely sold more than 10,000 results, the success factor behind it is the price reduction, according to the query news, Cadillac CT5 in various places generally reached 8-90,000 yuan, which also makes the price of this luxury medium-sized sedan fall to about 200,000 yuan, equivalent to an ordinary joint venture B-class car, plus people have strong power, large space, and it is not surprising that it sells well after the cost performance is improved.

Looking at another luxury brand, Volvo, its decline is also very large. For example, Volvo XC60, the discount in the terminal market is about 100,000 yuan, which means that the entry-level model has fallen below 300,000 yuan. Of course, this is not the most price reduction, Volvo's flagship model XC90 is in the terminal market to give a discount of more than 150,000 yuan, a luxury medium and large SUV entry price of less than 500,000 yuan, in the previous completely unimaginable.

The days of luxury cars are the saddest! The price reduction "shopping" can easily reach 100,000, and the conscience of the industry is still helpless to compromise?

Not only the second-tier luxury brands are "shopping", but the spark between A is also very strong, after all, in the face of the cruel competition in the auto market, price reduction promotion is the most direct means of stimulation for dealers.

Taking Audi Q5L as an example, judging from the information queried by the owner's home, a discount of more than 100,000 yuan is generally given on the market, and even a discount price reduction of nearly 150,000 yuan in some areas. The same is true of Audi's other "sales king" Audi A6L, which has dropped by more than 150,000 yuan in some areas, so the lowest price of the 2024 40 TFSI luxury and elegant version has come to about 310,000 yuan, and the cost performance after the price reduction can be called the conscience of the industry.

The days of luxury cars are the saddest! The price reduction "shopping" can easily reach 100,000, and the conscience of the industry is still helpless to compromise?

Perhaps in the eyes of many people, Audi, a luxury brand, has always relied on large price cuts to snatch share from the first two because the brand premium is not as strong as BMW and Mercedes-Benz. However, although the price reductions of Mercedes-Benz and BMW are not as exaggerated as those of Audi, many hot-selling models also have significant terminal discounts.

For example, Mercedes-Benz C-class, now the terminal market preferential range ranges from 9-130,000 yuan, and the entry-level model has also come to about 210,000 yuan. As for the Mercedes-Benz GLC, the preferential range in the terminal market ranges from 7-130,000 yuan, which also makes the reference minimum price of this car fall below 350,000 yuan. These are just fuel vehicles, if it comes to Mercedes-Benz's EQ series, it is even more dropped, such as Mercedes-Benz EQC, Mercedes-Benz EQE The drop is generally more than 200,000 yuan, which can be said to be a discount on the price of a low-profile Mercedes-Benz A-class, 6% off sales are rare in the Mercedes-Benz brand.

The days of luxury cars are the saddest! The price reduction "shopping" can easily reach 100,000, and the conscience of the industry is still helpless to compromise?

All in all, in this year's auto market, "price reduction" is the main theme. As for why such a situation will occur, the main reason is that the rise of new energy vehicles is too fast, and many new domestic car-making forces are mainly targeting the high-end market, such as the ideal of its models are all priced at more than 300,000 yuan, although many people do not think that the ideal is a luxury brand, but the price and positioning of people are obviously to seize the A market share, and from the results, it has indeed done. In the face of such a fierce offensive, the electric products of traditional luxury brands have no offensive power, so they have to rely on price reductions in the field of fuel vehicles to maintain their share.

Write at the end

In the new energy era, between market share and profits, luxury car brands are also constantly making trade-offs, even the once high A has to be so, after all, after the rise of new energy vehicles, there are indeed more and more excellent competitors in the market, and if you don't improve the cost performance, it will be difficult to get the favor of consumers, what do you think?

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