Text: Unknown philosopher
We were shocked to see on the Internet that there was a guy who relied on an optical store to have a suite a year, and the inconspicuous optical store on the roadside was so valuable!
China itself has a huge myopic population, half of the 1.4 billion people are myopia, and there is no need to worry about finding consumers.
Earn a down payment on a house by selling glasses every month
Xiao Zhang, who had just graduated, had been dissatisfied with the on-call and low-paying job for a long time and decided to quit his job and decided to start a business after resting at home for a while. But I don't have any savings, so it's too difficult to start a business.
Xiao Zhang decided to set up a stall to save some original capital first. But unexpectedly, this move changed his future.
Xiao Zhang had no experience at first, but when he heard that yellow and blue light glasses were easy to sell, he found a cheap wholesaler to buy them, and observed the market to find the place with the most foot traffic and began to set up stalls.
People who are short-sighted can understand that if they are a little bit away from 300 degrees, they will not distinguish between male and female, and there will be no distinction between humans and animals at a distance of ten meters. And Xiao Zhang's yellow and blue light glasses are very comfortable to wear. It is sold at a low price, and passers-by in the vicinity stop by it.
Xiao Zhang seized this opportunity to occupy the local yellow and blue light glasses market gap. I ran through all the places with a lot of people nearby, and set up stalls to sell all the places that could be reached nearby.
Xiao Zhang has accumulated enough funds and plans to open an optical store. First of all, he needs to find a training institution to become an optometrist, and then find a source of good quality and cost-effective lens frames.
After being admitted to the optometrist, I found a store near the university. Because the neighborhood is a university town, the rent is not too expensive.
When Xiao Zhang was learning technology, he fully investigated the source market and found the best source of goods, because he was not rich near the school, and Xiao Zhang did not offer outrageous prices.
I didn't expect that the demand for glasses in nearby schools would be so high, many times there were people queuing up at the door of Xiao Zhang's store, and Xiao Zhang returned to his capital in the first month, and the business was very good, buying a car and selling a house within a year.
The optical store is too easy compared to the others
Ordinary people have a great desire to do a stable and prosperous business. Many industries have information barriers and even technical difficulties, which are unsolvable problems.
On the basis of the proportion of myopia in the mainland accounting for almost half, the need for optical stores in such a large consumer market is unimaginable. It's hard to imagine that someone relies on a small optical store of less than 30 square meters to come up with a down payment for a house a month. There is a small county town where glasses come from a radius of hundreds of miles to buy.
The optical store is very relaxed, there are customers who come to the door naturally, the workload is small, and the monthly income is more than 10,000 yuan, and it is convenient to open a store near the university town to re-prescribe glasses for many students who are far away from home and the degree has risen.
The eyewear market is young
Nowadays, the main force of wearing glasses is getting younger and younger, and the pressure on students is getting heavier and heavier, and the time spent with their eyes is getting longer and longer.
When I got home from work, I picked up my phone and kept swiping it. I often lament that swiping my phone is addictive, and I can't pull their head out of my phone at all.
As the population grew, students rolled up to compete. In order to improve students' grades, schools can assign homework that can fill the entire desk, and it is an exaggeration that elementary school students now have to stay up late to write homework.
The number of people who wear glasses remains high, and it is difficult to maintain a good pair of eyes. According to the visual health survey of primary school students, the proportion of myopia among primary and secondary school students in mainland China is as high as 60%, ranking first in the world.
Look down at the phone, look up, look at the computer, this is the status quo of many contemporary young people. Now there are too many "low-headed people", and these people can't escape the fate of myopia.
unimaginable profit ratio
The profit ratio of glasses, cheap frames and lenses, price comparison is like picking up money. The ex-factory price of lenses is within 100, and 30 or 40 is enough to meet daily needs.
And we go to a very ordinary optical store for 300, and a better decoration is 1000 or even more. This is not counting the glasses frames, the better glasses frames are also hundreds, and the glasses frames may be four digits if they are designed. I can't imagine that this is at least three times more profit.
Nowadays, many people are persuaded to quit by local high-priced glasses, and after having their eyesight measured in the hospital, they directly choose the corresponding prescription glasses and their favorite frames online, which is a good choice for many people who want to save money. At the same time, it is also a good choice for entrepreneurs who open an online glasses store and do not need to rent and test their eyesight.
The sales volume of the online store on a certain platform is as high as more than 70,000. The unit price is about 100, and the profit is at least half, so it seems that the market for glasses is very huge. According to the profit of 30 yuan, 70,000 * 30 = 2.1 million.
The road to godhood for the eyewear giant
When you go out for a walk, you will find that there are many doctor optical stores near your home. Bose Optical Store is one of the mainland glasses giants, relying on the first glasses retail to develop and go public.
Liu Xiao, the founder of Dr. Glasses, was only the owner of a 30-square-meter glasses store, and now he is a wealthy generation with more than 300 chain stores across the country. In 2022, the annual income of Dr. Glasses will be 962 million.
At present, Bose Glasses is still expanding its business territory, indicating that the market demand for glasses is still very large.
Husband and wife are the same and work hard for love
Liu Xiao never thought of opening an optical store when he was young, and the reason why he opened an optical store was just to fulfill his wife's wishes.
At that time, Liu Xiao gave up his official job in the government unit and took out all his savings to start a business with his wife Fan Qin in a 30-square-meter store in Shenzhen. Liu Xiao is responsible for finding a way to run his wife, and is responsible for technology.
We are in the same boat through thick and thin, and stick to our ideals
Liu Xiao, who started his business for the first time, took many detours. Like many people who don't have the money to start a business, the cost of renting is overwhelming, so they can only rent in remote places. There were no customers nearby, so Liu Xiao discussed with his wife that he would sell on the roadside, and the local people would move the dead trees and live.
Just like this, they pulled customers from the side of the road and finally made business better. After slowly making a name for himself, Liu Xiao only needs to stay in the store. But slowly Liu Xiao was dissatisfied with the situation of a store, and opened a branch in Bao'an when the wealth was accumulated enough.
The whole process of fitting glasses is very fast. The optical store wholesales is a semi-finished product, which only needs to detect the customer's power, interpupillary distance, nose height and other customization, and finally the optometry, the glasses selected by the customer, and the processing adjustment is completed.
One employee is enough, and the labor cost is quite low. Now there are about 3,000 people who can't get a single employee, and if you want to retain people, you need more. A small optical store is enough to hire an extra helper, which greatly reduces the cost of employment.
After ten years of continuous expansion and development, Bose Glasses has gradually occupied a leading position in the eyewear industry, and when all chain stores are opened, the most demanding for each clerk is technology and service.
Bose Glasses has special training for each clerk, and at the same time, it has a people-friendly performance such as lens maintenance and price selection, forming its own brand image.
Is it really necessary to have high-priced glasses
Nowadays, there are many high-priced glasses that once scared off many consumers, but is it really necessary to buy such an expensive one? In fact, a normal price will be recognized by people in optical stores.
There is no upper limit on the price of glasses, and now glasses have gradually developed a number of aesthetic pursuits for the appearance of glasses, and Ma Huateng's glasses of the same style cost 220,000.
Star Wang Yaoqing also has the pursuit of aesthetics, and a simple gold wire glasses also cost 40,000 yuan.
Just to be able to make the image of the boss more real in the TV series. If any product is done to the extreme, there will be a qualitative change in price.
If there is a company that specializes in eyewear fashion, I believe it must be more profitable. After all, glasses can also be one of the ways to modify appearance, and the degree of use is also very high, and there are many brands that make luxury items for glasses.
Make a good appearance, make a name for yourself, or specialize in custom glasses, have good channels and connections, and are not afraid of high prices and scary.
The eyewear market has great potential
The speed of glasses is also very fast, in the past, the popular were bright narrow frames, now all kinds of frameless plastic basket rubber frames are available with special materials.
There are also glasses designed specifically for the scene, and lenses specially developed for people who use electronic devices frequently.
Some time ago, behind the hot words such as wearing glasses and becoming a handsome guy in seconds, Xueba senior sister, etc., when short videos were popular, it was also aimed at market expansion for some people who are not myopia.
Myopia glasses also have no prescription just to buy a frame, which also makes many people who pursue beauty flock to it. The potential of the eyewear industry awaits the untapping of every brave man.
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