After the carnival, Guangqi Honda announced layoffs

Not long ago, Guangqi Honda's 4th Manic Dream Festival was grandly opened. One of the themes of this year's event is that Guangqi Honda wants to open a new era of smart electronics.

The so-called new 10 million is that Guangqi Honda has achieved a cumulative sales of 10 million in the domestic market. The new era of intelligent electricity is self-evident, that is, Guangqi Honda will be fully transformed, adding the pace of electrification and intelligence in the domestic market.

Indeed, as a mainstream joint venture car brand in China, Guangqi Honda has been established for 25 years. In the past 25 years, Guangqi Honda has also produced a number of well-known cars, such as Accord, Fit and Odyssey.

It is precisely with the hot sales of these models that Guangqi Honda has achieved tens of millions of sales. However, as we all know, with the rise of new energy vehicles in the past two years, Japanese cars represented by Honda and Toyota have also experienced a sharp decline in sales in the domestic market.

On December 3, Guangqi Honda suddenly announced that it would lay off 900 employees, the reason for the layoffs was to quickly shift to the electric vehicle market, and Guangqi Honda would also compensate employees who left early.

Not long ago, GAC Mitsubishi has officially withdrawn from the domestic market because of dismal sales. Now GAC Toyota, a mainstream Japanese car company, has announced layoffs, which has naturally attracted the attention of many netizens.

After the carnival, the layoffs are the questions behind the layoffs of Guangqi Honda that make us think deeply?

On the surface, Guangqi Honda's performance in the traditional fuel vehicle market is actually not bad. In October this year, Guangqi Honda sold more than 10,000 models in a month, namely Accord, Haoying and Style.

Among them, the sales volume of Honda Accord ranks third in the domestic mid-size sedan sales list, second only to Camry and Magotan.

But in fact, today's Guangqi Honda not only does not have the courage to increase the price at the beginning, but also the prices of many of its models are not a comprehensive collapse.

The new Accord, which was launched in May this year, is currently discounted at about 40,000 yuan. It is precisely because of the somewhat large discount that the Honda Accord began to gradually increase in September and October after its sales hit a record low in August, returning to the top of the list.

In addition to the Accord, Guangqi Honda's best-selling SUV model, Haoying, also has a considerable discount, with a drop of more than 30,000 yuan. Even so, cumulative fuel consumption sales in the first three quarters of this year still fell by 14.5%.

There is also the Odyssey, an MPV model that is very strong in price, and the current discount is also more than 20,000 yuan. Like Haoying, Odyssey's sales in the first three quarters also fell by more than 20%.

As for the "god car" Fit, sales are even worse. Under the impact of new energy vehicles such as BYD Dolphin, the monthly sales volume in the past six months have been below 5,000 units.

Prices and sales have both declined, and Guangqi Honda, which is already in a backward position in the new energy market, where is the next 10 million vehicles?

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