"Employees don't want to go to work, and leave is not allowed to be approved", the founder of Fat Donglai said that this year's revenue may exceed 10 billion, the management has achieved 190 days of vacation, and the executives are equipped with more than 3 million cars!

On the morning of December 2nd, # Fat Donglai employees don't want to go to work and ask for leave are not allowed to be granted leave# on the hot search. And this is not the first time that Fat Donglai has been on the hot search...

According to @Bailu Video on December 1, November 25, Xuchang, Henan. Yu Donglai, the founder of Fat Donglai, mentioned in the sharing of meeting minutes that this year, Fat Donglai is estimated to have a revenue of more than 10 billion, a tax of 3 or 4 billion, and a profit of 3 or 4 billion.

Previously, Yu Donglai, the founder of Fat Donglai, mentioned in an event forum when sharing his business philosophy that the working time is now 7 hours, and it is imagined that it will be 6 hours in the future, and the wholesale price of the audio for each store manager is 250,000 yuan, and the retail price is four or five hundred thousand yuan, which is to let each store manager enjoy. Employees don't want to go to work, if they want to take leave, they are not allowed to take leave, and they are not allowed to make up reasons for taking leave, so as to guide people to live a real life.

The founder of Fat Donglai said that the management has achieved 190 days of leave

Executives are equipped with more than 3 million cars

According to the WeChat official account of Fat Donglai Business Group on December 1, on the morning of November 25, Yu Donglai, the founder of Fat Donglai, said at the sharing meeting: "Now Fat Donglai works for 7 hours, and it is calculated according to the 8-hour work system every week, in fact, our working hours are to achieve double holidays, double days off is 104 days, we have 30 to 40 days of annual leave, plus 5 days of closed stores during the Spring Festival, our vacation is basically 140 days." In addition, the management of Fat Donglai has achieved 190 days of vacation, and the income is not low, just like the middle management is equipped with Mercedes-Benz, and the executives are equipped with more than 3 million cars. ”

Yu Donglai also said, "This year's estimated revenue can exceed 10000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 Previously, Blue Whale Finance reported that the average salary of Fat Donglai employees has exceeded 6,000 yuan.

Fat Donglai's "Business Experience"

All kinds of fancy pet customers, set up grievance awards for employees

Fat Donglai, known by netizens as the "ceiling" of China's supermarket industry and a "5A-level scenic spot" without off-season, is headquartered in Xuchang City, Henan Province.

At Fat Donglai, the service starts before you even walk through the door.

Pet storage services are provided at the entrance of the supermarket, and some staff will regularly check the status of pets, feed and water. There are seven types of shopping carts in supermarkets, with shopping carts for the elderly equipped with magnifying glasses and infant trolleys for customers with small children.

In fact, the free service of "convenience and benefit" is also the biggest feature of Fat Donglai. 

The supermarket is equipped with baby cots, bottle warmers, water dispensers, disinfection cabinets, Xiaoice boxes, constant temperature water dispensers, and scrubbing tools, which can be called "small confinement centers". Legend has it that the toilet built with an investment of 1.45 million yuan is equipped with a Dyson hand washing and drying machine, with combs, cotton swabs, hand cream, and hairpins. There are self-service water dispensers on each floor, and many of Fat Donglai's products will be set up next to them to let consumers understand how to use them.

In the seafood section, high-end seafood is processed free of charge, and the service for cheap seafood is meticulous enough to hand-pick the shrimp lines. In the vegetable section, not only the place of origin will be indicated, but also the storage time and cooking method. In the fruit section, all the fruits can be found to the place of origin, and some fruit cutting platters are even detailed to mark the recommended order of eating different fruits. Coloring cards are also placed next to the bananas to indicate which color is the best. Even shopping bags, which are difficult to rub open by hand, are equipped with hand wetters.

Not only that, but what is even more talked about is the after-sales service of Fat Donglai: for all the goods sold for no reason, even if the goods have been eaten, they can be returned.

Fat Donglai occupies a very large market in Xuchang, Henan Province with its high-quality service and commodity operation capabilities. In Xuchang, Fat Donglai has even become a local "Internet celebrity" attraction.

Fat Donglai is not only a variety of fancy pet customers, but also very humane for his employees. Previously, the related entries of "Fat Donglai employee treatment" were on the hot search.

On March 26, in Xuchang, Henan, a picture of Fat Donglai's salary and treatment circulated on the Internet, which mentioned a "grievance award" that attracted the attention of netizens.

The office of Fat Donglai Supermarket said that the company has a "grievance award" for employees, which is intended to encourage employees to do the right thing, and the bonus will range from 500 yuan to 5,000 yuan according to different situations. In addition, there are 30 days of paid annual leave for general employees and 40 days for management.

In third- and fourth-tier cities like Xuchang, the monthly salary of front-line supermarket employees is not less than 4,000 yuan, and the monthly salary of store managers in shopping malls of more than 100,000 square meters is not less than 100,000 yuan. This is already a very enviable salary package for the locals. Not only that, through the implementation of the post equity system, Fat Donglai also distributed most of the profits to employees. Depending on the department, performance, etc., ordinary employees also have the opportunity to get a monthly salary of seven or eight thousand yuan.

In terms of holidays, according to the official website, the annual rest time of Fat Donglai employees includes 52 days/year of closure, 5 days of closure during the Spring Festival and annual leave.

Since November 2011, each store of Fat Donglai has been closed on Tuesdays, and since March 2, 2012, all stores of Fat Donglai have been closed at the same time on Tuesdays, and in recent years, Fat Donglai has fixed the holiday from Chinese New Year's Eve to the fourth day of the new year. Compared with other supermarkets that are almost open all year round, Fat Donglai, which has been closed for nearly two months every year, has also become a "spectacle".

"The existence of gods in China's retail industry"

Fat Donglai is inseparable from Yu Donglai

According to the Qichacha App, Xuchang Fat Donglai Trading Group Co., Ltd., an affiliated company of Fat Donglai, was established in September 1997, the legal representative is Yu Donglai, with a registered capital of 76 million yuan, and its business scope includes pre-packaged food and bulk food, special food sales, catering, etc., and Yu Donglai holds 52.11% of the shares, which is the largest shareholder and actual controller.

Among the more than 10 companies invested by the company, 8 are in a state of existence, including Xuchang Fat Donglai Supermarket Co., Ltd., Xuchang Fat Donglai Pharmaceutical Chain Co., Ltd., Xuchang Fat Donglai Angel City Film Co., Ltd., etc., covering medicine, commerce, film and television, catering, jewelry, etc. The company also has 47 branches in Xuchang, most of which have been deregistered. However, its subsidiaries Xuchang Fat Donglai Pharmaceutical Chain Co., Ltd. and Xuchang Fat Donglai Supermarket Co., Ltd. each have a number of branches, most of which are in a state of existence.

Xiaomi's Lei Jun once described Fat Donglai as follows: "In China's retail industry, it is like a god. And Fat Donglai has a place in the retail industry, and it is inseparable from one person: Yu Donglai.

Yu Donglai, the founder of Fat Donglai, was born in rural Xuchang, dropped out of junior high school, and in the days of social struggle, he sold peanuts, sold popsicles, and worked as a temporary worker. In the spring of 1995, Yu Donglai borrowed 10,000 yuan from his brother, plus 60,000 yuan with 4 laid-off workers to open a grocery store with an area of more than 40 square meters called "Wangyuelou Fat Shop", which was the predecessor of Fat Donglai.

After many ups and downs, on New Year's Day in 2002, the business area of 23,000 square meters of Fat Donglai Life Plaza opened, the supermarket set shopping, leisure, catering, entertainment in one, became the largest large-scale comprehensive supermarket in Xuchang at that time. In that year, it created sales of 500 million yuan. Since the beginning of this year, in Xuchang, Fat Donglai has become an unshakable existence in the supermarket.

According to China Business Daily, Bao Yuezhong, a new retail expert, said that there is a very key figure in the success of Fat Donglai, that is, the founder Yu Donglai. "Yu Donglai is a special person, he has a big heart, he is very willing to spend money on employees, and he is also willing to pay for customers. And then the corporate reputation was made. ”

Yu Donglai once said in an interview that a business owner who doesn't love himself, doesn't understand life, and doesn't know how to distribute benefits will not love his employees. Employees are the group that communicates with customers and provides services, if employees do not have a sense of gain and happiness in the company, then the so-called "service first, customer first" is an empty talk.

Fat Donglai is also known as an anti-involution enterprise by netizens, Yu Donglai once put forward his own requirements for the management team, he said: "We are not allowed to make work calls after work, the call is a high-voltage line, and we are fired." Yu Donglai added, "You will do your things after work, although it is difficult to do, but now it is slowly being realized? ”

On June 15 and 16, 2023, at an industry conference held in Hangzhou, Yu Donglai, chairman of Fat Donglai, announced his retirement. When asked what he most wanted to teach his employees, Yu Donglai said: In the future, whether it is real estate, department stores, or training, all industries can do it, and we will do such things together: how to make yourself happy, how to make your business happy, and how to make society happy. Do what you can, play and play, so that more entrepreneurs can live like people, live the quality of life, live the beautiful side of human nature, at least worthy of their own life.

Editor|Cheng Peng, Yi Qijiang

Proofreading|Liu Xiaoying

Cover image source: Fat Donglai Business Group WeChat public account

National Business Daily