Wu Yifan's effect spreads, can internal entertainment still keep him?

In the corner that no one cared about, the original verdict was upheld in the second instance of Wu Yifan's case.

The 13-year prison sentence can be regarded as an answer to his crimes of rape and fornication.

Coincidentally, Huang Zitao, who had not been seen for a long time a few days ago, caused ridicule because of the concert.

Not only did the ticket price drop as low as double digits and it was not sold out, but there was also a joke about entering the infield casually.

Under the comments of a number of marketing accounts, in addition to the ridicule of passers-by, Zhang Yixing's fans were violent.

Of course, they are not defending Huang Zitao's face, but trying to slap those netizens who mentioned Zhang Yixing with their actual achievements.

So far, three of the former "four returned sons" have appeared on the hot search, and none of them are positive.

As for Lu Han, who has not appeared, it is also in line with his style of seeing the beginning and not seeing the end of the dragon in recent years.

Speaking of which, it is also very emotional, from the perspective of passers-by, it was their return to China that opened the era of domestic entertainment.

Film and television songs, amphibious capture, strength and character work hard to attract fans, and the top stream does not have the top, only the top.

But now, in prison, out of breath, rotten, hard work, empty efforts, no longer the grand occasion of the past.

Raise a tall building, feast guests, the building collapsed, how did they get to this point?

Perhaps the 10 years since they returned to China have reflected the ideological trend of the Chinese idol industry and even the entire Chinese society.

For most Chinese, the biggest amount of information about the Korean group EXO is probably the "E does not pronounce" meme.

But for Chinese fans, EXO, which debuted in South Korea on April 8, 2012, is definitely an unprecedented step.

This is not only because the 12 team members are top-notch in terms of appearance and strength, but also because there are also four Chinese members added to the group for the first time, known as the "Four Sons of the Heavenly Empire", Lu Han, Wu Yifan, Huang Zitao and Zhang Yixing.

But now, when we mention these people again, the title we use has changed to "the four sons who returned to China".

On May 15, 2014, Wu Yifan filed an application with the Korean Supreme Court in Seoul "because he was dissatisfied with SM Entertainment's unfair treatment of artists in Chinese mainland", requesting that his contract with SM Entertainment be invalidated.

Then he posted a written statement on Weibo of "The mantis arm is a car, I'm fine", officially announcing his withdrawal from the group.

A wave of thousands of waves, among which Huang Zitao's testimonial on ins is the most concerning, and he expressed his sadness and dissatisfaction with Wu Yifan's "defection".

However, it didn't take long for Lu Han in the same group to also announce his return to China, with a "I'm home" Weibo, which was commented and reposted more than 1 million times.

What's even more surprising is that in April of the following year, Huang Zitao also slapped himself in the face and terminated the contract to return to China.

As for Zhang Yixing, although his development path is not much different from the other three teammates from the perspective of passers-by, in fact, he is still a member of EXO.

In March 2015, SM set up a studio for Zhang Yixing in China, making him the first Chinese artist to obtain the right to open up and develop independently in China.

The reason for this may be that SM Company saw the capital benefits obtained by the other three in the Chinese entertainment industry after returning to China.

Although there is a slight difference in the strength of the three people, the charm of the Korean troupe, their excellent singing and dancing strength, and their solid fan base still make them attract attention from the beginning of their return to China.

But to be able to run rampant in domestic entertainment, in addition to their own conditions, we must also look at the special form of domestic entertainment at that time.

Nowadays, when we watch the collapse of domestic entertainment, most of us will say that it started with the introduction of "investment culture" in Korean entertainment, but looking back at the country at that time, there was no soil that could make it grow.

Far away, the national draft of "Super Girl" even sent Li Yuchun to the cover of "Time Magazine" in the United States, which shows the potential of the number of domestic fans.

Recently, the popularity of the four "Little Times" also shows the potential of domestic fans' wallets.

Therefore, when returning from South Korea at this time, the "Four Returned Sons" with countless fan bases are naturally a collection of thousands of eyes, countless fans are looking forward to their return, and countless investors are looking forward to a share of their commercial value.

Sure enough, as soon as he returned to China, Wu Yifan, who was only 25 years old, was like a bazooka in his career.

In the first month of landing, it was officially announced that he would star in "There Is a Place Only We Know" directed by Xu Jinglei and written by Wang Shuo, and then played Feng Xiaogang, Xu Qing, and Li Yifeng, who became popular not long after "The Legend of the Ancient Sword", in "Lao Paoer".

The Beijing circle is just the beginning, and after that, he successively cooperated with Liu Yifei in "So You Are Still Here", with Stephen Chow in "The Mermaid" and "Journey to the West", with Han Geng in "Xia Youqiao Mu Yawang Heaven", and participated in Guo Jingming's "Jue Ji"...

At this point, he has only returned to China for 2 years

Therefore, no matter how the outside world ridicules his facial paralysis acting skills, the box office figures can still repay the capital's investment in him.

In addition to film and television dramas, the favor of capital is more reflected in Wu Yifan's fashion endorsement.

With his innate appearance advantages and fashion temperament, less than a year after returning to China, Wu Yifan has become the first artist in China to set the first five women's magazines and five men's magazines, and has also appeared in fashion magazines such as Japan's "Harper's Bazaar", the UK's "Clash" and "Flaunt", and the French magazine "CRASHMagazine";

In terms of endorsements, he has successively served as the first Chinese spokesperson of Ray-Ban, the first global brand spokesperson of Beats, the first Chinese global brand spokesperson of Mercedes-Benz smart, the global brand spokesperson of BVLGARI, and the global brand spokesperson of LV.

But fans are eager to carnival, and they can't let go of the actual performance chart, and they can only get all kinds of glory like his single "July" released in 2016, although it quickly topped the charts of major domestic music platforms, and also entered the top 50 of the iTunes download list in the United States, but passers-by can't get it at all, but they will be ridiculed and confused.

And what really broke the circle was when he was the mentor of "China Has Hip Hop", a very simple sentence "Do you have a freestyle".

If it is said that it is the resources of all parties that embrace Wu Yifan after returning to China, then it is countless fans who embrace Luhan.

The era when traffic is king has made the older generation feel at a loss, and Luhan's fans have created a phenomenon known as the "Luhan effect".

At first, the "Luhan effect" meant that fans would do what Luhan did, but later it evolved into that as long as there is anything about "Luhan", everyone will click and forward it like crazy.

And the most direct result of this effect is that Lu Han has won the Guinness World Records three times in a row.

The first time was a Weibo retweet of Manchester United, and the number of comments directly broke the Guinness World Record, the second time was that this Weibo broke his own Guinness World Record again, and the third time was in the "2016 Reloaded National Tour" Beijing venue, he led 1,731 "Deer Rice" to wear antler headdresses at the same time, creating a Guinness World Record for "the most people wearing antler headdresses at the same time".

The huge fan base naturally gives him the blessing of resources that are not inferior to Wu Yifan.

"20 Years Old Again", "I Am a Witness", "Chosen Heaven", "Notes on Tomb Robbery"... All of them are based on the orientation of the generation, and the film and television dramas filmed are also cooperated with traffic stars such as Chen Bolin, Yang Mi, Guli Nazha, and Li Yifeng.

In May 2015, Lu Han appeared on the cover of the Chinese edition of Forbes, with the subtitle prominently reading: "If you don't know Lu Han, then you are probably passing by the phenomenal events of the post-90s generation." ”

Wu Lu's star journey back to China can be said to be seamless, and even soaring against the market, but Huang Zitao's return to China is a little embarrassing.

After all, it was he who stood on the moral high ground to accuse Wu Yifan of leaving, but he didn't expect that he would end up in the same place.

In addition, his own popularity is also a notch worse than Wu Yifan and Lu Han, and some strange behaviors have fallen behind.

Therefore, what he received after returning to China was not the resources that he immediately followed, but controversial discussions, as well as a large number of negative quotes and memes such as "dog belt", "double business low", "emojis" and "playing big names".

I have to say that it can be seen from the fact that he slapped Wu Yifan in the face in an instant after accusing him, Huang Zitao is definitely the most revealing of the four sons.

Growing up in a privileged life, he grew up with a simple and direct character, simply put, he is the "middle two".

Therefore, based on this character, he walked out of a "self-black" road because of a blessing in disguise.

During that time, the stories of Huang Zitao's "middle two", "Geng Zhi", and "self-indulgence" on the Internet continued to go viral.

The daily conversation is amazing.

The airport evades fans and becomes a world famous painting

Even in the choice of roles, there are some characters who are extremely consistent with their own image.

In "The Negotiator", he played the rich son Xie Xiaofei, who was a gentleman and a second-year middle schoolman, although he only got a score of 3.4 on Douban, but because of his partner Yang Mi, the ratings were strong

In "The Brightest Star in the Night Sky", he played the rich second-generation acting star Zheng Baixu, and continued to be funny, and this time Douban actually got a score of 6.5 that is difficult for most traffic dramas to achieve.

But if you want to say that the biggest benefit he has gained with his personality, it is variety shows.

"This is Hip-hop" has a Douban score of 8.6, and "Creation 101" has become a hot topic of the year.

And "Real Man 2" directly made him turn many netizens into fans with his straightforward and honest personality.

Therefore, although there were continuous black reviews in the early stage, with the huge number of fans as an excess, these black materials made his image more distinct and gradually liked by people.

In stark contrast to Huang Zitao's maverick career in art, it is Zhang Yixing.

In fact, it was not until April 9 last year that Zhang Yixing changed his Weibo name from "work hard and work hard" back to his real name.

Among the four, Zhang Yixing can be said to be the weakest of the four returned sons.

Compared with Wu Yifan and Lu Han, his resources and traffic are not outstanding enough, and compared with Huang Zitao, his hard-working, self-disciplined character and personality are not eye-catching enough, so his star journey has been a fandom for a long time.

And such an embarrassing situation was not until the strong breakthrough of a variety show.

On June 14, 2015, a celebrity reality show called "Extreme Challenge" was broadcast on Dragon TV.

In fact, at that time, domestic reality shows were already flooded, and this variety show was still accompanied by six men, most of whom were over 40 years old, as guests, so it didn't receive much attention at first.

But with the different chemistry between several men, as well as the thrilling and down-to-earth game setting, it finally went against the wind and directly became a phenomenon variety show.

Although Zhang Yixing, who is in it, also has a famous scene such as "eating grass", with his slow half-beat and often calculated cute performance, he still became a clear stream under the contrast of "old foxes" such as Huang Bo and Huang Lei, and the title of "Little Sheep" was released.

And with this variety show, Zhang Yixing not only opened up the national degree, but also received the help of a vote of "Extreme Men's Gang".

The well-received "Mr. Good" and "Sweeping the Black Storm" were brought to him by Sun Honglei, and the first movie "A Good Show" directed by Huang Bo in 2018 was also starred by Zhang Yixing.

Then, the performance of the mentor in the two variety shows of "Idol Trainee" and "Youth with You" also let the audience see his serious and hard-working idol quality.

It can be said that before 2018, the four returned sons all achieved their own way back to China in different ways, firmly controlling the first place in traffic.

If the road to fame of the four sons who returned to China is deeply affected by the dividends of the Korean Wave and cannot be replicated with their personal characteristics, then their cooling road is more typical of prosperity and decline.

At 12 noon on October 8, 2017, Lu Han suddenly announced his relationship with Guan Xiaotong on Weibo, and public opinion quickly detonated.

This official announcement not only paralyzed Weibo and shocked internal entertainment, but also betrayed the traditional form of idol identity.

Therefore, although the brokerage company tried its best to clarify that the number of Lu Han's Weibo fans did not decrease but increased, according to Aiman statistics, within a month after Lu Han announced his relationship, Weibo reduced almost 800,000 active fans, and many people "turned black".

But now it seems that the reason that affects Luhan's star journey the most is not the announcement of his relationship at this time, but his gradually exhausted dedication.

At that time, despite the opposition of outsiders, the announcement of the relationship showed that his character went his own way, and then his inaction in his career, like his image management, can be called slack.

In terms of film and television, it has not been involved in "Shanghai Fortress" for three years, which caused group ridicule, and in terms of music, it also stopped in 2020, and sang for movies at most in three years; the only lively thing is variety shows, but it is only the daily play with a few friends like "Wuha".

This kind of operation is called open-minded at best, and negative at worst, but in any case, since you are already at the top of the entertainment industry, you will be guilty if you don't enter.

As for Huang Zitao, although he has more ambition than Lu Han, the problem is that in addition to his funny self-deprecation, as an idol, Huang Zitao has no career fulcrum that can support Shihong, and his outward personality also limits his breakthrough and greater achievements.

Today's concert jokes are an obvious result.

But no matter how depressed these two are, they are still members of the entertainment industry.

June 2, 2021 may be the most worthy day for domestic entertainment stars.

Du Meizhu's friend accused Wu Yifan of being cold and violent to Du Meizhu during his relationship on Weibo, which instantly attracted the attention of netizens.

Subsequently, Du Meizhu directly posted a number of Weibo posts, breaking the news that Wu Yifan was looking for and tricking young women into relationships in various ways.

Private morality suddenly became illegal, and in the next few days, the situation began to run towards the speed of collapse, censorship, sentencing, imprisonment, socialization disappeared, and Wu Yifan completely became a thing of the past.

But then again, such an outcome has been foreshadowed for a long time.

Wu Yifan's collapse was not caused by Du Meizhu, in fact, he was also like Lu Han, slacking in image management, and like Huang Zitao, he was ridiculed by the whole network.

But 2019's "Big Bowl of Wide Noodles" completely turned his situation around, and it also made him believe that public relations methods are enough to turn the clouds and rain.

Therefore, even if the tip of the iceberg that has not been suppressed such as "Xiao Gina", "Qin Niu Zhengwei" and "Zhang Dansan" is revealed, he still dares to let out big words, "I will go to prison myself".

However, many acts of injustice will kill oneself, and playing coffee will eventually become a legal coffee.

In this way, it was Zhang Yixing, who was the thinnest that year, had the last laugh.

But the logic behind this can be said to be safe, or it can be said to be boring.

The so-called hard-working personality can actually go to anyone, and Zhang Yixing's hard work in the entertainment industry is more like a "test-taking mentality".

Therefore, even though he took the express train of the noon sun last year and played the paranoid avenger Ning Shu in the TV series "Meeting Season", this year he completely broke the circle with a phenomenal "All or Nothing", but the audience still does not have a deep impression of him.

In addition, as I get older, the image of "little sheep" is no longer popular, and there is a pile of black material going forward.

Fans are decreasing, and the concert tickets officially advertised "sold out in 8 seconds", 50 seconds after the ticket was opened, there were still tickets in the 1314 stands.

Passers-by are laughing, and the phrase "leading Chinese music to the world" has made the "mocking sheep area bot" a daily check-in of major marketing accounts.

Even if Zhang Yixing still has a way, he has deviated from the top stream and himself.

Looking back now, the ten years after Wu Yifan, Lu Han, Huang Zitao and Zhang Yixing returned to China were also the ten years when Chinese idol culture officially moved towards industrialization.

In the past decade, Chinese audiences have begun to understand that actors and idols are two different things, and investors are no longer focusing on the quality of their works, but are inclined to choose traffic.

Countless people have benefited from this, and the four returned sons, who are the center of the typhoon, have achieved a lot.

But from another perspective, they are not victims.

The popularity of fans, the help of capital, and the number of checks have gradually subverted their judgment of themselves and the outside world, as the so-called "you stomp on you, you are numb".

Therefore, Wu Yifan was ruined by his infinite and huge desires, Lu Han slacked off his business image and regressed step by step, Huang Zitao's personality was greater than his ability, and Zhang Yixing's ability was unsatisfactory.

The facts have also finally proved that how spectacular the high-rise buildings built by the bubble are, it is also broken with one blow, and the traffic can indeed make the management frantically harvest a large number of fans, but the public, as the biggest victim, has been deceived for a while, and cannot be deceived for a lifetime, and the market will eventually give us the answer.

Therefore, some people lamented that traffic is like fireworks, which can only be fired for a while, but some people envy that even if it is only for a while, it is enough to make a lot of money.

But life is fair after all, and people who are too young will not know the gift of fate, and they have already secretly marked the price.

It is enough for people to feel lonely when the prosperity has receded, not to mention, it may collapse suddenly.

And the current situation of the four sons who have returned to China is the answer to the past ten years.