The "day" of domestic dramas in 2023 has changed

Where is the next outlet for domestic film and television dramas?

Maybe not in Beijing, Shanghai, Hangzhou, Chengdu, but in Hengdian.

In the past year, a strange phenomenon has occurred in Hengdian:

Many people who are engaged in building materials, real estate, and the industry is sluggish have all come here to look for opportunities to make a fortune.

Many people who have witnessed this strange situation have exclaimed: This line of work has gone crazy.

The outlet that these people are looking for is called a skit.

An episode lasts 2 or 3 minutes, and a drama has dozens to hundreds of episodes, the plot is a brainless cool drama, and the production process is even more "fatal".

Shoot 4 dramas a month, 2 or 3 teams start work at the same time, shoot hundreds of episodes in 7 or 8 days, and those who used to do martial arts, do chores, and play tricks all come to be directors.

The cost of a short drama is only hundreds of thousands, most of them are shoddy, the survival rate is not high, and more than ninety percent of the short dramas are declared dead within a few hours after they are launched.

But those who survive can create the myth of wealth.

Some dramas can bring tens of millions of income, which is comparable to a movie.

Will there be a big head watching this kind of drama?

Yes, and a lot.

As long as you often watch short videos, you will watch this kind of drama.

At the beginning, dozens of episodes were free, the plot was brainless but very decompressing, and each episode had a cool point, which made you can't stop.

When you get up, you can only pay obediently when you enter the payment link.

Many people describe this kind of drama as "electronic stinky tofu", "stinky and fragrant".

According to statistics, the market size of short dramas this year has exceeded 20 billion, and the box office of movies this year is just over 50 billion.

The film industry has been on the road for decades, and the short drama has been completed in less than 2 years, so I will ask you if this outlet is crazy.

What is embarrassing is that after Chinese movies were dismembered by short videos such as "Watch a Movie in Three Minutes" and "Little Handsome and Little Beauty", Chinese TV dramas are also slowly infiltrating and cannibalizing short dramas.

In the face of this unprecedented impact, different TV series types will also show different performances in 2023.

Below, we might as well take more than a dozen phenomenal hit dramas in the 5 popular national drama genres in 2023 as the basis to see what kind of surprises and regrets are left in domestic dramas in 2023.

Let's see if they can resist the pressure of "electronic stinky tofu".

Genre 1: Science fiction drama

Keywords: the first year, a struggle for the "right to define culture".

If "The Wandering Earth" opened the first year of science fiction for Chinese films, then "The Three-Body Problem" opened the first year of Chinese science fiction dramas.

"Science fiction drama" has always been considered a false proposition.

"Science fiction" represents high-end, niche, and brain-burning, and there is a certain threshold.

Movies, whether commercial or art, require you to spend real money to watch, and there is a certain threshold.

Therefore, "science fiction movies" are a common genre.

But sci-fi dramas are different.

TV series is a popular art for the public, which can be watched for free, free means that there is no threshold, professors can watch it, and illiterate old people can also watch it.

Therefore, "science fiction dramas" naturally have a kind of twisting and tangling, which has almost never existed before this kind of theme.

Back then, "Little Dragon Man" was barely a science fiction drama, and now it looks like it's very creative.

But like the movie "Thunderbolt Baby", it is actually a special function drama, and Chinese TV people's imagination of science fiction is limited to someone having a special function.

Last year's "The Beginning" was a positive attempt by Noon Sunshine.

Many people think that it is the "beginning" of science fiction dramas, but in fact, it is a high-level concept of "infinite loop", and it is hard to say that science fiction is also soft science fiction.

This year's Tencent version of "The Three-Body Problem" is a hardcore sci-fi in the true sense.

The original author is Liu Cixin, the godfather of Chinese science fiction, and "The Three-Body Problem" is his representative work, which has won the Hugo Award and can represent the highest level of Chinese science fiction.

What's more, this novel "eats two things" and sold the copyright to Netflix and Tencent respectively, so there was a PK of two versions of "The Three-Body Problem" at home and abroad.

The quality of Tencent's version of "The Three-Body Problem" to some extent represents the face of Chinese science fiction dramas.

After the trailer of "The Three-Body Problem" was released, many people had mixed feelings, and the storyline was very restored, but the special effects were obviously stretched.

When the feature film was launched, it was tepid at first.

Douban scored 8 points, and there was no smashing, but the copy-like restoration of the original work made the show almost meaningless in terms of innovation.

In terms of popularity, "The Three-Body Problem" did not become popular because of its narrow audience.

There was still some heat in the early stage of the broadcast, and it was soon stolen the limelight by "Hurricane" next door, and the online discussion was extremely low.

But after the end of "Hurricane", many people moved their eyes back to "The Three-Body Problem", only to find that it began to exert its strength.

This drama is steady and steady in the early stage, and the more brave it is in the later stage, the highlight passages are everywhere, and there is almost no waste of pen.

The final "Guzheng Project" has achieved divine restoration, and even the final ending song is full of force.

Several actors were also well chosen.

Wang Ziwen and Chen Jin, who play Ye Wenjie, and Zhang Luyi, who plays Wang Miao, are all perfectly in line with the image in the book.

Although Shi Qiang, played by Yu Hewei, is quite different from the novel, he also performs his own characteristics.

Even the most demanding book fans can't find fault with it, and it quickly rose from 8 to 8.7 points, opening a new era of domestic science fiction dramas.

The most exciting is yet to come.

As soon as "The Three-Body Problem" ended, Tencent announced the start of filming the second part.

Fans of the book know that the real hardcore part of this novel is in the second and third parts.

With the foundation of the first part, Tencent can rest assured that it will spend money on the sequel.

On the other hand, Netflix's "Three-Body Problem" is scheduled for March 21 next year, but the trailer released so far is not satisfactory.

Many of the characters in the book are played by black people, which is full of disobedience, and the so-called special effects are also difficult to see at a glance.

Some people commented that the two versions of "The Three-Body Problem" are a struggle for the right to define culture, and this time, the drama version of "The Three-Body Problem" won beautifully.

I look forward to "Three-Body Problem 2" being able to make persistent efforts, don't close the door to science fiction dramas with a whole drama version of "Shanghai Fortress".

Genre 2: Suspense drama

Key words: break and stand, open a stroke but see the world, the hearts of the people

Mainland suspense dramas have gone through several stages.

20 years ago, a "Youth Bao Qingtian" gave everyone a taste of the charm of costume suspense dramas.

There are three parts in this series, starring Zhou Jie, Lu Yi, and Deng Chao, all of whom are popular students.

But many years later, the truth was revealed, and this drama obviously plagiarized "Kanedaichi Juvenile Incident Book" and "Detective Conan" in the design of the case, and the main creator just took advantage of the information gap to make the drama.

Later, "Detective Di Renjie" and "Da Song Ti Criminal Officer" are upgraded versions of "Young Bao Qingtian".

While being original, it can also combine history to create a unique Chinese taste, which is a classic to this day.

The suspense dramas represented by "Six Groups of Serious Cases" are biased towards criminal investigation dramas.

The suspense is insufficient, and the documentary is relatively strong.

After 2008, suspense dramas gradually declined, all because of the rise of spy war dramas.

The spy war drama has both the puzzle and puzzle part of the suspense drama, as well as the content of office politics, which is more interesting than a pure suspense drama.

After 2017, with the end of "Kite", the spy war drama gradually fell into loneliness.

iQIYI's "Fog Theater" represents the return of suspense dramas.

Among them, "The Hidden Corner" and "The Silent Truth" have pushed the suspense drama to a new peak, and it has also made it impossible for latecomers to surpass.

This year's suspense drama is characterized by breaking first and then standing.

No longer obsessed with the design of tricks, more attention is paid to exploring the social meaning behind the case.

The most typical are the two dramas "The Long Season" and "Under the Prosperous City".

"The Long Season" scored 9 points on Douban, and director Xin Shuang cried for half an hour after seeing the score early in the morning.

He filmed "The Hidden Corner" before, and he has been raised to a very high position, and he has to shoot something new beyond his predecessor to make this drama, which can imagine the hardships of creation.

The case part of the play is just an introduction.

What the director really wants to tell is the difficult survival situation of laid-off workers in Northeast China.

The iron triangle of the elderly composed of Fan Wei, Qin Hao, and Chen Minghao is the real highlight of the whole play.

They were tricked by fate when they were young, and when their youth passed, their brothers suddenly became enlightened and took bitterness as joy.

This open-minded attitude to life is heartwarming, and it's fun just to watch the three of them chatter.

The director is filming suspense dramas on the surface, but he is actually filming period dramas.

The fast pace of suspense dramas and the slow pace of period dramas are in conflict, but Xin Shuang can eliminate this gap to the greatest extent, and his skills are really good.

Of course, the slow pace inevitably rejected a part of the audience.

It is a good drama, but it is not a popular drama, this is not a problem of the drama, it is a problem of the audience.

This drama has risen to 9.5 points because of its good reputation, and it is the only good drama with almost zero flaws in recent years.

But because he was charged with insulting women, he was discredited to 9.4 points.

Even so, it can't hide its brilliance.

Although "Under the Prosperous City" is not as godly as "The Long Season", the Douban score is also as high as 8.5 points, and it has the same idea.

Rookie director Wang Zheng wrote and directed himself, using a bizarre case spanning 20 years to reveal the chaotic social atmosphere in the last years of the Ming Dynasty.

On the surface, it is solving the case, but in fact, it is talking about people's hearts, and the blackening of the little boy Lu Zhi is worrying.

宁理的acting 依旧封神。

In comparison, Bai Yufan, as the first male lead, is outside the drama and has become the biggest regret of the whole play.

"Under the Busy City" and "The Long Season" broke through the dilemma of suspense dramas.

No longer stick to the gains and losses of one city and one pool, but see the hearts of the world.

Genre 3: Anti-corruption and anti-crime drama

Keywords: The fire of "Hurricane" is a "false fire"

6 years after "In the Name of the People", the anti-corruption and anti-crime drama "Hurricane" has once again become popular in the circle.

How popular is this show?

It was broadcast during the Spring Festival, triggering a nationwide craze for dramas.

The combined popularity of several actors in the Spring Festival movie file, Shen Teng, Wu Jing, Andy Lau, and Zhang Yi is not as high as Zhang Songwen alone.

Now it seems that this heat is not normal.

Because after "In the Name of the People", the creative scale involving anti-corruption content has been tightened.

Later, "Breakthrough", "Wind and Rain Sending Spring Back", "Roving Procuratorial Team", "National Action", "Sweeping the Black Storm", etc., were either cut beyond recognition because of audit reasons, or they were directly unable to meet the audience because the scale was too large.

The rest are almost anticlimactic, and the anti-corruption drama has almost come to a dead end.

"Hurricane" topped the first popular drama in recent years with a crippled body when the filming of the second third of the plot was incomplete.

It's not so much that it shoots well, but that it hits the pain point of the times.

"Hurricane" is nothing more than a cool drama, and its most attractive part is the story of selling fish and becoming a black boss step by step, this routine has been told countless times in Shuangwen.

Why are the old routines so popular?

Because when the show was released, everyone had just come out of the three-year epidemic and urgently needed a spiritual release, and the story of Gao Qiqiang's counterattack just met this psychological need.

The cool point of the whole drama is simple and direct.

Paragraphs such as pretending to be a pig and eating a tiger, crossing the tower to kill the enemy, hugging the beauty, and not bullying the poor boy are like a bowl of thick sugar water for the tired audience, although it is not advanced, but it quenches the thirst in the heart.

You just said that during the Chinese New Year, the big guys were ready for the epidemic to fight back.

As a result, nothing happened, and I did a spiritual SPA without leaving home, is there anything more refreshing than this?

But the characteristics of cool are that the heat is high and the battery life is short.

The dreams woven by the director in the early stage are too big, and they can only be pinched one by one in the later stage.

In addition, in the later stage, cutting corners during filming, the plot was deleted, and the lines were reassigned, which made the audience's sense of disillusionment come to their faces, and it was not surprising that it ended hastily in the end.

"Hurricane" is true, but its fire is a false fire, and the stamina is not enough.

We noticed that after the broadcast of this drama, many actors became popular overnight, and even supporting roles like crazy donkeys could rely on live broadcasts to get a piece of the pie.

But after a few months, the names of these people are hard to hear anymore.

The ones who really got the dividends were Gao Ye and Zhang Songwen.

Gao Ye took advantage of this wave of popularity to receive a lot of endorsements, appeared on variety shows, and became the heroine of iQiyi's new drama.

She was also favored by Zhang Yimou to act in "Article 20", and it remains to be seen whether she can stabilize the results of the victory.

Zhang Songwen is sober in the world.

He knows very well that this is a false fire, and the role of Gao Qiqiang can make him or destroy him.

So after becoming popular, he politely refused all interviews outside CCTV, talked about Gao Qiqiang, and only talked about the performance itself.

Now that he has landed smoothly, what awaits him is a smooth road.

After "Hurricane", various crime and anti-corruption dramas have been launched, and it was even rumored that iQiyi was going to shoot the movie version of "Hurricane".

But unfortunately, the popularity of this show cannot be replicated.

Judging from the current situation, the anti-corruption drama is unlikely to make too many waves.

Genre 4: spy war drama

Keywords: 5 in a row, who turned spring into winter?

In 2020, Liu Yunlong's "Odds" will be broadcast.

This is his work of sharpening his sword six years after "The Wind", and the response was mediocre, and the spy war drama was declining.

Emaciated camels are bigger than horses.

In the past 2 years, spy war dramas have continued to emerge in an endless stream, and branches such as the Three Kingdoms spy war drama, modern spy war drama, idol spy war drama, and era spy war drama have been derived.

"The Wind Rises in Longxi", "Opponent", "Rebel", etc. have all been filmed remarkably, but they no longer have the essence of "Latent", "Before Dawn" and "Cliff".

In 2023, spy war dramas will appear every few months, and there will be more changes in soup than medicine.

"Infernal", "Thin Ice", "Plum Blossom Heart" and "Stalker" are all the kind of dramas that can guess the direction of the plot at the beginning.

These dramas are nothing more than putting different male and female protagonists together, and re-filming the spy war templates that have been filmed countless times.

If there is a need to be innovative, Zhao Baogang's "Agent Mission" has played some new tricks.

This drama is actually a variant of a spy war drama, with a contemporary national security theme.

Zhao Baogang uses gamification and cyberpunk style to interpret the undercurrents in ordinary life.

Unexpectedly, Zhao Baogang, who was good at filming Haiyan dramas before, became a wave leader.

The ridicule of netizens is also appropriate: Baogang, you are so timid.

Another "Huan Yan" opened up a branch of highway spy war dramas.

There is some innovation in the plot, but Dong Zijian's protagonist aura is too strong, and all the actors are offline, so he survived to the end, and the sense of suspense is gone.

The director's imitation of "Let the Bullets Fly" has serious traces.

The movie is very advanced in this way, and the TV series is a bit tricky and mysterious, which weakens the experience of chasing dramas.

The dilemma of spy war dramas has not changed.

Except for the occasional corpse fraud, most of the new dramas lie in place.

Next year, Liu Yunlong's "The Mighty City" is likely to meet the audience.

If even the godfather of spy warfare can't do anything, then the theme of spy war dramas may really come to an end.

Genre 5, urban drama

Keywords: intolerable common disease

Urban emotional drama is the main theme in TV dramas.

Whether it is a romantic drama or a workplace drama, the final destination is without exception the eternal themes of mother-in-law and daughter-in-law, male and female love, and parental shortness.

This year's urban drama has not made much progress.

"Ode to Joy 4" is still in the form of "next episode", continuing to eat the old book of IP.

The plot still repeats those things, and it's hard to imagine that this is a drama produced by Noon Sunshine.

Guo Qilin and Jin Chen's "Ordinary Road" is not easy to shoot when newcomers in the workplace are just starting out.

But more often than not, I still watch Da Linzi and Zhang Zixian play tricks.

Guo Qilin's temperament is like a social person, not very like a recent graduate, and the combination with Jin Chen has no sense of CP.

Di Lieba and Tong Dawei's "Public Prosecution" is a common problem in domestic workplace dramas.

The male and female protagonists wore office clothes and eyebrows, without the majesty of a prosecutor.

Let Di Lieba play the prosecutor, you feel that she is going to start the red carpet show in the next second, which is somewhat out of harmony.

Xiao Zhan and Bai Baihe starred in "The Sun Accompanies Me", a cliché sister-brother love story.

After Xiao Zhan experienced the 227 incident, he urgently needed a drama to gain a firm foothold;

After Bai Baihe experienced that unwarranted disaster, he also turned from the film industry to the TV circle.

The two talked absent-mindedly in this relationship.

is obviously a combination of handsome guys and beauties, but the audience is shouting, this sister and brother don't talk about it.

Zhou Xun also starred in "Imperfect Victim".

This drama is a bit suspenseful, but it mainly explores the problem of sexual harassment among urban women.

The plot is suspected of replicating the overseas sex scandal of an executive that year.

Zhou Xun and Liu Yijun's acting skills are still online, and the thunder point is Lin Yun, who is obviously a victim, but she plays it very annoyingly.

Liu Yifei and Li Xian's "Going to a Windy Place" is a good urban drama.

The show somewhat imitates the fresh style of Japan's "Little Forest", with no sadomasochistic plot and no high-energy flips.

The protagonist has a sweet encounter in Dali, everything is tranquil and natural, this is the healing masterpiece needed in this era.

Another Han Dongjun starring in "Apocalypse" is also good.

There are not too many celebrities in the whole play, but the angle is novel.

grabbed all kinds of pretentious people and things in life, melted them into a furnace, and served them on the table to dedicate to the audience.

There's a spicy satirical comedic effect that watches the thief decompress.

Urban dramas are blooming everywhere, but it is a pity that no real classics have appeared.

Six: CCTV has made a good start, but there is more than one hero

The above are the five most representative types of national dramas in Brother Pi's heart.

Of course, there are quite a few good dramas of other genres.

For example, the period drama "The Glory of the Fathers" is not as popular as "The World", but it is made with human feelings;

For example, the martial arts drama "Lotus Tower" has added a lot of suspenseful parts, and the plot has ups and downs;

For example, the innovative drama "Ancient Acacia", which is one drama when viewed and another drama when viewed upside down, is a bold attempt;

For example, the historical drama "Ding Baozhen" is not very popular, but it has a sense of heaviness that has not been seen in historical dramas for a long time.

There are also sitcoms "The Legend of Magpie Knife Gate" and "Broken Things Elite Season 2", etc., which reproduce the glory of sitcoms.

But they did not form a climate, and the audience was relatively narrow, and they did not form an out-of-the-circle effect.

In general, domestic dramas still have a good fight in 2023.

More points bloom, the highest-rated drama is as high as 9.4 points, and there are more than 20 works with more than 8 points on Douban, and there are one or two good dramas worth watching almost every month.

An annual hit drama like "Hurricane", after it was launched, the ratings broke 3, and won the first place in the popular ratings on the whole network for 50 consecutive days.

And the dramas with poor reputation have all failed in ratings, word-of-mouth is king, the "sky" of domestic dramas has changed, and there is no market for bad dramas.

If we look a little deeper, we will find out.

In recent years, domestic dramas have become popular, of course, because of CCTV and major video platforms, these producers have unique insights and spend money on really good projects.

The main reason is that more and more domestic production companies have embarked on the road of high-quality products of noon sunshine.

For example, blank film and television.

The TV series works in the past few years, except for the big hit "Hurricane" this year, are also works of conscience.

"The Twelve Hours of Chang'an", "Come on Today", "The Silk Case of the Ming Dynasty under the Microscope", "Duel", "Mature Years"...

At the same time, it also leads different themes and grafts and explores in more directions.

For example, Wannian Pictures.

In recent years, suspense masterpieces have been produced frequently.

"The Hidden Corner", "Undocumented Crime", and "Under the Prosperous City", which was popular some time ago.

Another example is where the industry rookie is, where is the film industry.

Founded by young director Xin Shuang, his first work was "The Long Season".

The stable output of these production companies is the foundation of the stability of the building.

With the persistence of such a group of outstanding TV drama talents, it is unlikely that a short drama will break through the fortress of national dramas in a short period of time.

Today's domestic dramas have embarked on another big road.

We look forward to 2024, and domestic dramas will create another brilliant future.

Text/Pippi Film Editorial Department: A chicken

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