With a discount of 40,000 yuan, Honda's new Accord is going to be remodeled again!

In May this year, the 11th generation Honda Accord was launched, and when the price of the new car was not announced, many friends felt particularly strange, why did Honda's trunk appear like two stools?

With the launch of the 11th-generation Honda Accord, there was no expected explosive sales and hot popularity, but it was somewhat tepid. Moreover, the Honda Accord also lost the top sales position in the mid-size car market that it had held for many years, and was overtaken by the Camry. What makes Accord feel even more powerless is that on the one hand, Camry's sales are still growing, and the new Camry has also been officially launched at the Guangzhou Auto Show.

In this context, Honda officially announced that it will upgrade the 11th-generation Honda Accord next year, which is the shortest upgrade time for the Accord to enter China so far.

Next year's upgrade will mainly introduce a new L3 level intelligent driving assistance system to reduce driver fatigue, and will also upgrade the trunk bulge. Along with the petrol variant, the plug-in hybrid version of the Accord, the battery pack has been redesigned on the chassis, but without structural changes.

To put it simply, the main upgrade of the 11th-generation Honda Accord next year is the flatness of the trunk and the intelligent driver assistance system. In fact, for the vast majority of potential consumers, this design is actually painless.

Why in a short period of time, the 11th generation Honda Accord has to be upgraded? Because not long after the Accord was listed, the highest discount margin in the terminal reached 40,000 yuan, and it also lost the sales crown position under such a big discount, in the face of the aggressive competition of the new Camry and the tiger eyeing of electric vehicles, so there was a "miracle moment" of the Accord short-term facelift and upgrade!

Counting the development history of the Honda Accord, the most successful is the 10th-generation Honda Accord. Why did the 10th-generation Honda Accord succeed? While many competitors in the same class, such as Volkswagen Magotan or Camry, Asian Dragon and other new cars were still building business sedans, the 10th-generation Honda Accord found a new way to develop sports models that are more suitable for young people's aesthetics.

The first-mover advantage, coupled with the fact that many people believe that Honda is synonymous with reliable fuel economy, quickly exploded. After the explosion, the 10th-generation Honda Accord did not upgrade too much, but has been eating the old book, and it was not until the first half of this year that the 11th-generation Honda Accord belatedly met with consumers, but it is obvious that the time is no longer on Honda's side. What's more, even new cars like the Civic and Fit have begun to slowly fall off the altar, and for the 11th-generation Accord, it is obvious that the facelift is the most suitable.