It can be installed more than an off-road vehicle, and the Ford Ranger is equipped with a standard 2.3T and is less than 160,000 yuan.

When you think of pickup trucks, what are the first things that come to mind?

The most famous in China should be the Great Wall cannon series.

In fact, there are still many people who want some big pickup trucks from abroad, such as the Ford Ranger, which often appears in various blockbusters.

This car is good, but it can only be bought through parallel import channels before.

Now it's good, it's in China, and it has a Chinese name: Ranger.

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1. Why did the Ford Ranger enter China?

Big pickup trucks are many men's dream cars, and the Ford Ranger can be said to be "the dream car of dream cars".

It has the body and wild style of a large American pickup, and it is also highly recognizable. Although the Great Wall cannon is also doing very well, if you drive a large American pickup truck, you can still shock your friends.

Because, like the off-road circle, the pickup circle also pays attention to identity. This is the main reason why the Ford Ranger entered China, its own strength, Chinese consumers have enthusiasm, and the purchasing power is not low, so come to China to break through.

2. What attracts the Ford Ranger?

American pickup trucks always give people a tall and powerful look, and the Ford Ranger is no exception. Standing in front of this car, you can feel a huge sense of oppression, this is a large man with a length of more than 5.4 meters, compared with it, the domestic medium and large SUV instantly became a little cute.

Think about it, what else can't be loaded with such a big guy to go camping?

The front face of the Ford Ranger is also very wild, and after localization, it maintains the design of the American large pickup truck hard bridge hard horse, which is not complicated at all, but has a momentum that is not angry and arrogant.

At the scene, we can see that the Ford Ranger uses a large number of leather soft bags, and the feel is still good, which is also a style that domestic consumers prefer, who said that large pickup trucks can't pay attention to comfort?

However, the Ford Ranger did not follow the trend of adopting a full-touch design, and it retained a large number of physical buttons. Actually, this kind of design of controlling one function with one button is also quite good.

The first version of the Ford Ranger 1st Edition we photographed this time has chassis armor, a wading hose with the air intakes facing backwards, an original winch, front and rear steel bumpers, a full-time four-wheel drive system, a button display in the car, and it also supports tank U-turns.

So, it should work better than a regular dirt bike.

Think about it, it can go to the wild like an off-road vehicle, but what off-road vehicle can be equipped with more power? In terms of power, it is no surprise that the Ford Ranger offers both gasoline and diesel 2.3T engines.

What's more, the performance price of its entry-level car is only 158,800 yuan, and the top price is only 268,800 yuan.

Less than 160,000, the price of a mainstream compact SUV, but when you buy a pickup, you can buy the famous Ford Ranger, isn't it a little exciting?

3. What is the future of the Ford Ranger?

When it comes to performance, there's nothing wrong with the Ford Ranger, and when it comes to price, I'm sure pickup truck fans will be tempted.

In the past two years, the camping economy has risen, and the restrictions on pickup trucks entering the city in many cities have been gradually lifted, which is good news.

So, what's going to be a problem?

First of all, it is destined to be a niche model, the body is too large, it is not suitable for most family users, and it is not easy to park and reverse. Secondly, fuel consumption will not be low, unless it is changed to a new energy power system in the future.

Third, many big cities are still not allowed to enter, and they need to take their time.

Conclusion:

The Great Wall is dominant in the domestic pickup truck market, and the Great Wall Cannon has hardly encountered any decent competitors since it was listed. It's entering a niche market, but what kind of market is China, even if it's a pickup truck, it has a scale of 500,000 units a year, and the Ford Ranger can still eat meat, right?