The e-commerce promotion festival has just ended, not only the sisters' express delivery can't be put down at home, but the courier brother who comes to collect and return the goods is also full of appointments.
Among them, women's clothing bore the brunt, and some merchants posted a transaction refund rate, with one as high as 93.33%, and an average return rate of 80.93%.
A sister posted that she bought 11 pieces and returned 7 pieces, and I feel that this time the efficiency is very high...
Nowadays, when buying clothes online, I often buy a bunch and return a bunch, and it is good to leave 1 out of 10 pieces.
Opening a package is like opening a blind box, looking at the beautiful and fairy seller's show, I almost want to be laughed at as soon as I put it on! ▼▼
Clothes may also be makeup, body differences, buy an accessory will not be so different, who knows! Seller Show is two cute cupids little angels, and when they get their hands, they become Monkey King and Sha Monk... ▼▼
Why is it getting harder and harder to buy the right clothes and things online these days?
If you are always attracted by the following points, the pit of online shopping is a step on a quasi, this issue I will reveal the identity of the former Tao brand clothing designer to reveal the three categories of online shopping minefield, and strive for accurate lightning protection.
(Feature (1)) There are many masking actions, and the full version cannot be seen clearly
Have you noticed that many sellers always like to use some strange angles and postures when displaying clothes, for example, the most common is to cross the waist, or to hold the chest tightly with their arms, or to sit or lie down directly. These poses may seem concave, but in reality, they are covering up the imperfections of the garment.
These poses tend to obscure part of the garment, making it impossible to see the full fit of the garment. This can lead to misunderstandings about the actual effect of the clothes after we have purchased them. ▼▼
The original loose waist version, forked waist or chest can appear more fitted, and when you get on the body, the original shape is exposed, and the fat version is like maternity clothes, and there is no fairy spirit of the seller's show at all.
(Feature (2)) The atmosphere is too heavy, and the clothes are too provocative
Anyone who has ever been an online brand designer knows that the current online shopping for clothing is completely "picture is king", and an attractive picture can bring a steady stream of traffic and orders, so the current seller's show photos are more beautiful than the other.
Hairstyles, makeup, exterior scenes, toplights, filters... Create a perfect setting for a piece of clothing. Once you leave this scene and return to reality, the gap is so big that you sometimes even wonder if it's the same dress.
The basic models without characteristics and the ones with a strong sense of style are the hardest hit areas of "atmosphere photo deception", the former is all about relying on the atmosphere to enhance the selling point, and the latter is out of the atmosphere and not everyday at all, just like the following slip dress. ▼▼
The bandeau floral suspender has a high slit, combining the semi-sheer black lace and floral dried underwear, which has a sweet and spicy two-dimensional feeling in the retro filter, but in reality, the earthy floral and the lace on the chest are full of wind and dust.
(Feature (3)) The proportions of the body are unbalanced and the judgment is misleading
When a small man is buying clothes, he should be wary of these sellers who are labeled as "little men", but there is no bottom line.
The seller's show, which was originally meant to better display the goods, has now become the main culprit for misleading consumers, and the model wears slim-fitting cropped straight-leg pants, and buys back ten-point pants that cover the ankles. ▼
Who would know that in order to buy a suitable pair of pants, the pain of changing the size back and forth is all the pot of these "photo cheating" that does not match the real thing!
I don't know if you have ever encountered the same product, there are different links in the same store, and the price of each link is not the same.
Xiao N has encountered it many times, often I bought a store and wanted to go to the store to see if there were other cheaper links in the store I bought, and the reply from the consulting store was: Operation and testing.
In the era of big data, open the shopping software will be analyzed by big data, according to your shopping habits and consumption level and even mobile phone brands, models to recommend more suitable products for you, sometimes different brands search for the same product, the price is also different. ▼▼
In this case, I can only have one more eye on myself, and try to shop around as much as possible every time or click into the store to browse all the products to see if there is a more preferential link.
(1) A hodgepodge of styles and inconsistent picture styles
Some stores click on its homepage, and you will find that there are clothes ranging from cute to commuting and even neutral style, basically what is popular outside.
There is a high probability that such a store is a second-class dealer or a drop-shipping, and even the pictures are not willing to take pictures by themselves, and even the boss himself does not know what the clothes look like, what quality control do you still want such a store to have?
(2) The number of reviews is abnormal, and the positive pictures are comparable to the seller's show
There is also a special marketing comment area, some stores will deliberately do sales decoration comment area in order to push a popular model, such as the above, the received sales have 8000+, but the frequency is only 35, it is very doubtful.
There is also this kind of comment area that is comparable to a high-quality circle of friends, all of which are all kinds of beautiful pictures. ▼▼
There are not only large crosses of small essay praise, but also more exquisite than the seller's show nine-square grid pictures, looking at the seller's show didn't want to buy it so much, and when I saw the buyer's show, I wanted to buy it instantly.
Almost all such comments have "moisture", and the normal comments with reference should be the following "casual" photos, without refinement and no lighting. ▼▼
After understanding the above three categories, you will basically master the basic "lightning protection guide", and then understand the "purchase cheats", and it will become very easy to buy the right one.
[First trick]: Choose one with a video display
Watching the video display can help you dynamically understand the overall state of the clothing and the advantages and disadvantages of the version, and you can filter out a large part of the inferior stores.
For some brand stores that do not have video display, you can also retreat to its tile map, white background map, and detail map, which can help you get rid of distracting factors such as models and filters, and observe the design and version of the clothes most intuitively, so as to avoid the atmosphere.
The detail display is the style of a brand store, and there are details that can be enlarged and displayed, indicating that there are serious products, which basically excludes the situation that the goods are not right.
[Second trick]: Learn to watch "ask everyone"
Compared with the comment area where it is difficult to distinguish between true and fake, I prefer to take a look at the "Ask Everyone" area before placing an order, which is randomly sent to the person who has received the goods, and the authenticity is more reliable.
There are also some questions about the price of commodities in it, and if you want to know if you are buying at a loss now, you can also look at the price of others when you start, which can avoid a lot of "poor information" pits.
[The third trick]: Choose a store with return insurance
Return shipping insurance is a necessity when buying clothes products, usually look for stores with return shipping insurance when buying clothes, even if you buy unsuitable ones, you can return them without hesitation.
Some stores that do not have return insurance will also open during big promotions, so if you are not in a hurry, it is safer to place orders while there are big promotions or events.
And many sisters have reported that they often have been opening stores with freight insurance, and the probability of returning goods is lower, while those who do not have freight insurance have to return their goods.
Online shopping is a process where practice makes perfect, find good goods that suit you and are cheap in a large number of goods, learn the lightning protection cheats, and you can quickly choose the right products for yourself.
If you are confused, you can send a private message, welcome to leave a message to discuss, let's become beautiful together#记录我的2023! #