Wuling's first sedan, the price of what it sells is very important

Good quality and low price have always been Wuling's winning weapon, and this is true of Wuling Hongguang, and so is Wuling Hongguang MINI EV. As Wuling's first sedan, Wuling Starlight, if it wants to continue to inherit the glory of the first two predecessors, whether it can uphold the cost-effective characteristics of the past seems to be very important.

In Wuling's own case, looking at its products, the overall low price has formed an inherent perception among the majority of consumers. Under this cognition, once the product price is slightly higher, it is easy to break people's psychological expectations, and then it is difficult to bring positive market performance.

From the early "god car" Wuling Hongguang, to the later "people's scooter" Wuling Hongguang MINI EV, the reason why it was able to get a huge market response is that the price is enough to be down-to-earth.

On the other hand, from a higher perspective, the entire new energy vehicle market is too involuted at present. There are 99,800 Qin PLUS DM-i Champion Edition, and 89,900 Chang'an Qiyuan A05 in the back.

As a result, it is destined that Wuling Starlight must come up with a sincere enough price in order to obtain a good market performance as a latecomer.

Of course, in addition to the price factor, Wuling Starlight still has some advantages to play. For example, consumers have market expectations for Wuling's cars.

For a long time, Wuling was more well-known to the public for the image of a van, that is, it was not until the Hongguang MINI EV came out of the circle that it changed. At the same time, people also realized that Wuling could not only build vans, but also have more possibilities. For example, cars.

In fact, many people also hope that Wuling will build a sedan. After all, the more traditional model of the sedan itself has a much wider audience. In addition, the wave of people who drove Wuling vans to do business in the early days still have a certain emotional foundation for Wuling, if Wuling launches a sedan, they are happy to pay for it, but they just suffer from it all the time, and there is no way to support it.

Now, under the slogan of "Wuling will build whatever the people need", Wuling's car is finally here. With the emergence of Wuling Starlight, this gap in the field of sedans has finally been filled, which has further improved Wuling's product matrix and has a larger market space for it to play.

In addition to the blessing of "Wuling's first sedan", Wuling's ability to accurately control the relationship between cost and product power is also worth mentioning. Also take Wuling Hongguang and Hongguang MINI EV as examples, these two products are excellent masterpieces of Wuling, although the price is low, but its basic product literacy is not lacking.

For example, Wuling Hongguang's pullable and durable leather, as well as the basic low-cost transportation needs met by Hongguang MINI EV. In other words, at the same cost, others can't produce products with such quality, which is the most impressive thing about Wuling.

It is also worth mentioning that the Wuling Starlight is a serious new energy model, not only in a pure electric version, but also in a plug-in hybrid version. While meeting different needs, compared with the previous SUV models with gasoline-electric hybrids, under the current trend of new energy, the green card status itself will be more attractive.

As Wuling's first sedan, I hope that Wuling Starlight can uphold the characteristics of Wuling as always, and while maintaining the due level of product strength, it can also bring us surprises in price. If this is the case, another popular model is gone.