Don't dare to spend a monthly salary of 20,000 yuan A monthly salary of 4,000 yuan but buy a bag of tens of thousands of dollars?

With a monthly income of 4,000 yuan but dare to buy a bag of tens of thousands of yuan, where does the money come from for young people in small towns?

A post-90s girl who drifts north and earns 20,000 yuan a month but does not dare to spend money indiscriminately, sometimes in order to save a few dollars, she does not hesitate to spend more than 1 hour repeatedly comparing prices.

Although she occasionally suspects that she is wasting time and energy, considering the monthly rent of four or five thousand yuan, and the career crisis of 35-year-old that she may face in the future, she feels that she is preparing for a rainy day.

However, when I went back to my hometown during the long vacation, I unexpectedly found that my friend with a monthly salary of 4,000 yuan was carrying a bag of more than 10,000 yuan;

Only then did the girl realize that these small-town youths, who were wandering in a comfortable and comfortable environment, were becoming the upstarts of the consumer market.

The so-called young people in small towns refer to the young people who were born in the third and fourth tier and below the county towns and towns, most of them are between the ages of 20 and 35, have received higher education, have a broad vision, and have a higher pursuit of quality of life.

The change in the consumption concept and behavior of the new generation of young people in small towns has made them gradually become the focus and important force of the consumer market.

Some economists believe that young people in small towns will become the main force in the future consumer market, and he predicts that by 2030, the consumption of residents in third- and fourth-tier cities will reach 45 trillion yuan, higher than the total national consumption of 44.79 trillion yuan last year. It can be seen that the consumption power of young people in small towns is growing rapidly.

So where does the consumption confidence of young people in small towns come from?

According to the "County Consumer Market Survey Report" jointly released by 58.com and Tsinghua University, 69.7% of county consumers own real estate, of which 44.8% of families own real estate area of 100-200 square meters, 37.4% of families own real estate area of 50-100 square meters, and about 15% of families have real estate area of more than 200 square meters. Among the county consumers who own a house, nearly 60% of the households do not have a mortgage.

In addition, data show that the overall house-price-to-income ratio in first-tier cities reached 30.4 last year, that is, a family needs to save 30.4 years of disposable income to buy an average-priced house, while the house-price-to-income ratio in third- and fourth-tier cities is 9.1, and it only takes 9 years to easily get a house.

This means that while young people in big cities are still struggling with high housing prices and rents, young people in small towns have already achieved housing freedom and have little to no burden.

Housing price levels in first-tier cities

Housing price levels in some third- and fourth-tier cities

In this way, young people in small towns have more disposable income after deducting the cost of living, which gives them the confidence to dare to spend money.

I have to say that a new generation of small-town youth is changing the consumer market in their own way and has become an invisible consumer giant.

What do you think about this? Do you have such friends around you? Welcome to leave a message below.