In the process of exploring the characteristic development of the cultural tourism industry, in-depth excavation of regional characteristic culture and creation of a characteristic cultural tourism industry are important contents of the development of the cultural tourism industry during the "14th Five-Year Plan" period.
Liu Bing, chairman of Guoyi Zhonglian Technology Group, believes that regional culture and regional characteristics are important resources for the development of the cultural tourism industry. Each region has its own unique culture and characteristics, and these resources can provide unique competitiveness for the local cultural tourism industry. China has a rich cultural heritage and a long history, and each region has its own unique cultural and historical heritage. These resources can provide rich materials and themes for China's cultural tourism industry, attracting more tourists to visit and experience.
Culture + Economy
Taking the Sleepless City model of Guoyi Zhonglian as an example, the model takes culture as the core, the night economy as the carrier, and the business as the driving force to build a cultural and tourism commercial complex, and integrates regional culture and regional characteristics into the sleepless city model by deeply excavating the regional advantages of various places, amplifying and giving full play to the regional advantages, and empowering local economic development and cultural communication.
The National Arts Zhonglian Sleepless City model carries the development of the nighttime economy by building cultural corridors, setting up themed cultural festivals, and regularly carrying out cultural exhibitions. Use traditional festivals to set off the festive atmosphere, publicize the stories behind the festivals, and integrate excellent traditional culture, urban cultural stories, modern art, books and picture books, etc.; Develop a number of representative cultural and creative products and classic cultural images that are integrated into people's lives. Extend public culture to the night, create a number of business products, promote consumption with culture, and let the "culture + economy" model help expand domestic demand.
Dig deep into regional culture
The model of Zoomlion Sleepless City adheres to the rich cultural connotation, digs deep into the differences of regional culture, and integrates business formats according to regional cultural genes. The cultural genes of the Yangtze River Sleepless City are also unique, and the unique Wu Nong soft language, the deep piano sound, and the moss growing on the stone road are all the souls of the Yangtze River Basin created by this land. The Xiangxi Sleepless City of the National Arts Zhonglian goes deep into the secret realm of Xiangxi, the diverse folk culture of the Tujia and Miao ethnic groups, the hearty and crisp Hunan sound, the Hunan flavor buildings with flying eaves and corners, and the unrestrained singing and dancing, just like the unreserved spicy Hunan cuisine, the Xiangxi Sleepless City also shows the cultural charm that only belongs to the green mountains.
The more numerous and complex they are, the more we must deeply understand and dig deeper into the regional culture. The city that never sleeps created by Guoyi Zhonglian Technology Group in each city is unique, showing its own regional charm. As the ancient capital of many dynasties, Xi'an has witnessed the rise and fall of many dynasties, and the customs, language and culture of Xi'an are the traces left to us by the Tang Dynasty, which once stood proudly in the East.
As a typical case, the model of Zoomlion Sleepless City has made a good demonstration in promoting regional economic development, giving full play to regional characteristics, and promoting regional cultural dissemination. The city model that never sleeps is to light up the regional culture, light up the night economy, and light up the city business card as the three cores of the city never sleeps model.
Guoyi Zhonglian Technology Group carefully investigates, analyzes and studies the cultural development context of each city when building urban cultural branding, and builds regional characteristic brands from the perspective of regional cultural positioning, and improves the stay period of tourists by enriching the format of travel, shopping, entertainment and leisure services.
Giving full play to regional advantages, excavating and utilizing regional culture and characteristics is an important way to achieve the sustainable development of the cultural tourism industry. Only by constantly innovating and improving the quality of service can we attract more tourists to visit and experience, and inject new impetus into the local economic development.