Changan Automobile set the tone of Qiyuan A07 very high, saying that it is "a 180,000-level high-level digital intelligence new car, which can obtain a 300,000-level sense of digital intelligence experience and quality driving experience", because it has four "top streams in the same class", including digital intelligence cockpit, digital intelligence new energy quality driving benchmark, Fuguang design, and digital intelligence standard configuration.
Frankly speaking, this is a bit "arrogant", after all, the concept of top stream has already undergone obvious changes in connotation and extension. Today's top stream is inseparable from content, and its highest value lies in whether it can gather high-stickiness and high-value "user attention" through scarce content.
Therefore, as a limited resource, the key to the top stream to occupy an advantage and win in the competition is to be able to stimulate the resonance between people and build a "reservoir" of users' minds. From a point of view, the Kaizen A07, which has just been unveiled and aims to create a sense of experience, also needs to convey the innate advantages of the top stream through personal experience.
So, with such expectations and questions, we came to the small city of Weihai, Shandong Province, and had an all-round test drive experience of Qiyuan A07.
As is generally recognized, this is the era of the beauty economy, people need to perceive and appreciate beauty, and automobile manufacturers must create beauty, especially to build the unity of knowledge and action in life and aesthetics.
Therefore, while upgrading science and technology energy, the upgrading of aesthetics has also become a compulsory course. In the recent stage, more and more information has been disclosed by Qiyuan A07 at any time, and consumers can clearly feel the changes in this electric car, and it is not an exaggeration to describe it as "amazing" in practicality.
It's just that there is still a big difference between online viewing and real car viewing, even though we have already had psychological construction, but at a glance I saw Qiyuan A07, I was still shocked by its interpretation of beauty.
The overall design aesthetics is not to be said, just talk about the Fuguang design of Qiyuan A07, the focus is on "light", Chang'an designers have applied more ingenious light and shadow design techniques to add a layer of soft transition color to the already high-quality exterior design, so that the whole body appears more warm and moving.
This creates two kinds of atmosphere: when the vehicle is stationary, the light and shadow that change with the angle of view give the body a more elegant beauty; During driving, the rhythmic light and shadow changes make the vehicle's forward posture more elegant.
The element of light is also reflected in all aspects of the body of the Kaizen A07, such as its front face is called the light energy shining front face, its side has a natural flow of staggered light and shadow design of the arc dawn face, and its rear is connected with the full-through taillights to shape the light and the fastback swooping tail, which looks a lot milder overall.
Moreover, the design sense of Qiyuan A07 is not only beautiful, but also increases functionality, which is also an important factor of modern aesthetics. It has a class-leading 2900mm, its stretched fastback shape and streamer curve posture can better grasp the aerodynamic performance, and its frameless electric suction door with hidden door handle design is blessed by a sense of science and technology while using the clever outline of artistic lines, which is perfectly integrated with the body, and so on, the design sense of Qiyuan A07 has achieved a harmonious unity of aesthetics and function.
Similarly, Qiyuan A07 also continues the interior part of the aesthetic upgrade, which takes the "emotional island suspended interior space" as the main design style, the center console uses minimalist lines and simple curved screen design, giving people a more comfortable sense of luxury in the senses, and the two personalized designs of the knob window control switch + electronically controlled inner door opening are not only for the pursuit of a sense of science and technology and make a different design, but also from the feeling and practicality.
In addition, Changan Qiyuan A07 is equipped with a panoramic canopy with the same size leading in the same class, which will visually give passengers in the car a free and open feeling.
Therefore, the essence of the design sense of Qiyuan A07 is to upgrade the design standards of high-end new energy products in terms of appearance and interior, which also means that Changan Qiyuan A07 will bring users a value experience that surpasses that of competing models of the same level.
This is probably one of the reasons why Qiyuan A07 can be called the top design in its class.
When the Kaizen A07 was released, Changan Automobile had already elaborated on the idea of the arrival of a new era of digital intelligence, and the Kaizen A07 was to become a new car in the new era of digital intelligence. This is also destined for one thing, Qiyuan A07 must be upgraded in multiple dimensions on intelligent technology standards.
This is also an important reason for Changan Automobile to build a digital intelligent cockpit for Qiyuan A07.
In the actual experience, the digital intelligence cockpit of Qiyuan A07 has two impressive contents, one is the sound field of the Sky Theater, and the other is the AI intelligent butler.
On the one hand, the Qiyuan A07 is equipped with 16 high-quality speakers, and the front row is equipped with 2 sky channels to achieve 5.1.2 sky surround sound, and has newly developed six audio modes and 15 sets of soothing white noise/pure music, so that users can choose different sound modes in different moods to obtain a fully immersive listening experience.
On the other hand, the Qiyuan A07 Emotional Island Digital Intelligence Cockpit is innovatively equipped with an "AI butler who understands super communication", especially at the level of voice interaction, with accurate, full, and fast multi-mode true wake-up capabilities, which can accurately understand the core needs of users in the context of simplified speaking, fuzzy speaking, and repeated speaking, and users can even challenge to accurately execute 10 voice commands within 20 seconds, which is very sensitive and accurate after actual measurement.
Moreover, it is worth mentioning that Qiyuan A07 is equipped with a 50-inch long-distance full-information AR-HUD with a large display, with 7.5-meter ultra-distant visual perception and real-world navigation, so that users can understand the driving information at a glance without being distracted when driving.
Of course, this is determined by personal driving habits, but it is certain that as long as you get used to this operation, you will definitely feel the sense of digital intelligence experience.
Therefore, personally, the biggest feeling given to me by the Qiyuan A07 digital intelligence cockpit can be described in four words, that is, "immersive". When listening to music, there is a more delicate and real sense of live sound; When watching a movie, there is a theater-like sound effect; When resting, the scene-based rest mode can completely relax the body and mind; When driving, it is easy to understand the driving information, in short, this feeling is what people expect for the future of smart cars.
The last is driving, we test drive is an extended range version of the model, according to the official information this car is the use of 1.5L high compression ratio Atkinson cycle engine, the maximum power of 70kW, peak torque of 141N·m, and the engine and the generator are directly connected, reduce transmission loss, power generation efficiency up to 96%, can bring more extreme and efficient power output. In terms of range, the Range Extended Composite (CLTC) has a range of 1200km, and the range is worry-free.
Of course, these are not available in short test drives, just talking about the driving handling, this car will definitely not disappoint.
First of all, the extended range version of Qiyuan A07 adopts the form of electric drive, so it is very light and flexible to drive, and its power response is not as smooth as that of pure electric cars, but gives people a just right, soft and linear acceleration feeling, and the overall style is more like a comfortable family car.
This is important because, as a city car, you will often face stop-and-go situations, and the power response of over-acceleration does not bring pleasure, and this gentle acceleration method is very suitable.
In terms of handling, the most obvious embodiment is steerability, Qiyuan A07 in standard and sport mode, the vehicle steering will have a more sensitive response, which is also in line with the driving habits of ordinary consumers.
In particular, it is necessary to mention the suspension tuning of the Kaizen A07, which is also the part that is highly rated by peers. When passing through the speed bump, the most direct feeling is that the shock absorber undertakes the vehicle, which is relatively strong and very comfortable; When passing through the joints of the road, the vehicle is very crisp, there will be no trace of mud and water, and it is also in line with the comfort characteristics; In curves with large curvature, the suspension can effectively suppress the roll of the body, bringing a more comfortable ride to the occupants.
So, see? The power control part of Qiyuan A07 is not actually displayed like other PPTs, but from the user's point of view, starting with the user's driving habits, which is what an electric vehicle should look like.
After all, technology must serve users, and it is not easy to really do it. In the field of electric vehicles, everyone is talking about how advanced the technology is, and Qiyuan A07 is giving the ultimate significance of electric technology research and development.
At the end of the test drive of Qiyuan A07, I actually want to paraphrase a lyric, "I want to say but haven't said it, there are still a lot, I save it because I want you to experience it for yourself, and when you try it gently, remember it lightly, even if you forget this text, it's worth it." ”
Indeed it is. For Qiyuan A07, it is for the future, but it is also for users, Changan Automobile to create the "top stream", in essence, is to create, boost and present the digital intelligence of the new car life that consumers want with product strength, and all this can be fully expressed not only through a text or a video.
At this stage, the top stream also needs the guidance of the platform, and the top stream of Qiyuan A07 is naturally inseparable from the joint efforts of Changan Automobile and consumers. After creating the strength of top-notch products, Qiyuan A07 has preliminarily built in shaping the brand image, clarifying the positioning and showing the brand culture, and the next step is to reach the target group they want more clearly and targetedly, reflecting the transformation to the era of digital intelligence.