Recently, the China Passenger Car Association announced the sales list of new energy passenger car manufacturers in October 2023.
Among them, the most eye-catching is like the top of the list, yes, it is still the Di Zi we are familiar with!
The monthly sales exceeded 300,000 units, a surge of 38.4% compared with the same period last year, setting a new high in BYD's history.
At the same time, it has also become the first domestic independent car brand with monthly sales exceeding the 300,000 mark.
In the October results alone, BYD punched Tesla, stepped on Japanese, German and other foreign manufacturers, no matter how you look at it, there is a refreshing feeling of the protagonist of the waste woodflow novel counterattacking and beating a lot of Tianjiao.
In my opinion, this is indeed a happy thing, after all, he has completed a milestone feat for our Chinese automobile industry.
So far, BYD has officially secured the position of the world's first brother in new energy vehicles.
The monthly sales of people exceed the total sales of many new car-making forces in a year, how to play?
Of course, it is no accident that BYD can have today's achievements, in addition to its mature three-electric technology, strong supply chain, people have also mastered a real sales password - price reduction!
From the launch of the Dynasty and Ocean Family Champion Edition models to the later large drops in the whole series, as well as various other disguised discounts, the main one is arrogant, and the starting price reduction is not soft at all.
Just by virtue of the fact that people's single-day net profit exceeds a small target, they do have the strength to do this!
The market really gave the right response, and BYD's sales soared from about 150,000 units per month at the beginning of the year to more than 300,000 units per month today.
According to this trend, BYD's annual sales target of 3 million vehicles set at the beginning of the year may not really be able to achieve it.
I have to say that the operation of reducing prices for sales has been completely understood by BYD.
Just after the end of October, when everyone's discussion about him was in full swing, BYD took the opportunity to take out (release) its long-awaited B-class hunting SUV known as the most beautiful B-class hunting SUV - Song L.
The pre-sale price of 22-280,000 yuan instantly made everyone scratch their heads!
Starting with 220,000, what strategy is that people-friendly Song going to play?
The key is that his core configuration is honestly not so satisfying, let's casually pull out the current popular pure electric Xpeng G6 at the same price, Zhiji LS6 entry version and compare it:
With 150kW of power and 310Nm of maximum torque, the Song L entry-level motor specifications can be said to be left behind.
The acceleration of 100 kilometers is 8.6 seconds rounded to 9 seconds, which is indeed a bit not fast enough among the 20+ million-class pure electric vehicles in 2023!
Let's put it this way, BYD's own Qin PLUS DM-i Champion Edition, which is in its early 90,000s, can accelerate to 100 kilometers in 7.5 seconds.
If you want to be more powerful, add money to the 662KM high-end version.
Secondly, Song L does not have a Qualcomm 8155 intelligent cockpit, no lidar, and no intelligent assisted driving.
The comparison of power, configuration and price has caused netizens to complain to a certain extent.
The Yuan, Seagull, and Dolphin within 100,000 yuan, as well as low-priced models such as Qin, Song, and Tang with more than 100,000 yuan, account for the vast majority of BYD's sales.
The 200,000-yuan BYD Han and Seal are somewhat applauded, and as for the higher positioning of Denza...
It can be seen that in the past, everyone bought BYD cars basically for cost performance.
Song L directly brought the cost-effective god car Song in everyone's minds into more than 200,000 yuan and nearly 300,000 yuan this time, it seems that there is a new strategic direction?
But then again, Song L's bold and recognizable exterior design, upgraded chassis, good interior materials, and decentralized Yunlin-C body control system still have his unique advantages.
At present, Song L is only the pre-sale price released, in case there is another big price reduction in the end, it will really be clear to him.